Business Casual

"Publishing should be about the benefit it provides for the consumer (not the benefit it provides for you). If you have that mindset, you're much more likely to create something that succeeds because you're creating from a place of service." - Jay Clouse

My thoughts on courses teaching you how to Build Your Own Software with AI. Is this a scam specifically? And, are these types of products a scam in general?

I talk about 4 things I do every weekday to promote my products to make sales.

I decided to stop discounting all my products as a marketing tactic. Here's what I'm doing instead...

I dive into my strategies for turning my newsletter into a revenue stream, sharing hard-earned insights on creating value without compromising the trust of my audience.

Here is a list of ideas from my notes app to improve parts of my business.

I built a system that lets me create a designed email fast. Let me walk you through it...

The importance of building systems for scaling your business.

Stop overthinking. Start making MORE content. Here's my strategy...

I know I can come up with some good ideas on how to reach my audience without looking like a bunch of ads.

Let's brainstorm a schedule for creating more unique posts on Facebook to increase brand awareness.

One of my favorite local businesses closed down abruptly and I want to discuss why and how to avoid this in my own business.

Discussing the strategic approach to building a lasting brand in a niche market, using Swim University's 18-year journey as a case study.

Here are my key rules/principles in web design... Color Choices Color Hierarchy Font Choices (Family and Size) Mobile-First Navigation Simplicity Make It About THEM— Not you.

I turned an empty room in my home into a shipping bay for my book business.

Pre-production is more important than post production. Write a script (even if you don’t say it verbatim). Make it shorter. Make it so a 4th grader can understand. Test for resonance. Listen to the repeatable asks from your audience (or your competitors). Editing and post-production can give you a slight edge. But you can make a crappy visual go viral if the content is gold.

What would I do if I were starting from zero as a YouTuber in 2025? No equipment experience, making thumbnails, camera experience, knowledge of editing videos, and so on. What software and pieces of equipment would I stick to so the production quality isn’t poor, and how would I eventually monetize things?

A deep dive into my proven email sequence for sales campaigns and why each message serves a specific purpose. Teaser email (optional): Sent in advance of the sale, a teaser email can generate excitement and anticipation with a sneak peek into upcoming discounts, products, or exclusive offers.  Announcement email : Sent on the day the sale begins. The goal is to get people to start buying ASAP. Tes...

Given what you know now that you didn't when you started, do you think you could have grown Swim University's revenue faster? If not, why? If so, how?

A candid look at a major marketing initiative that failed and the expensive lessons learned. Facebook advertising with zero tracking Paying for backlink service Hiring too many writers and it not paying off

Have you thought about that for your own company? Do you just consider a percentage for every person who’s trained? or one price to train 100 people for instance?

I took a massive break at the end of 2024. And here's what I learned from that mental recharge.

I don't think you ever talk about actually what's in your course, and how do you decide what's good about it and what's not, or what needs to be updated. Why a course and not a membership or community (or why not that in addition)? What software do you use? Do you feel it's important for people to finish the course - meaning are there incentives and gamification to finish? Can participants get som...

An episode introducing new people to the podcast.

Raise prices Do less, but more on the things that work Focus on improving existing structures- do not invent new ones Niche down