Business Built Freedom

How To Relay Your Message To Customers With Krista Ripma The way you communicate with your customers will have an impact on your brand. The consistent delightful communication you build with your clients can deliver customer satisfaction. To convey information and be able to receive feedback from your customers would be the most challenging part of running an entire business and If you want o make...

All Things Franchising With Lance Graulich If buying an existing business doesn't sound appealing or starting from scratch sounds a bit intimidating, then franchising might be the right choice for you. Franchising is when a franchisee (business buyer) will pay the initial fee to a franchisor (franchise seller). In return, the franchisee will gain the use of a trademark and of course the ongoing su...

Cash Flow Forecasting With Louise Delaney What is cash flow forecasting and why it is relevant? Cashflow forecasting is the process of obtaining an estimated company's future financial position. It involves the core planning component of financial management within the organization. The main goal of cash flow forecasting is to ensure that the business has a sustainable cash flow to meet its obliga...

How to Engage Your Target Audience in 3 Minutes With Cliff Coelho Are you having trouble marketing your products? The biggest challenge to face when you are a marketer is how to reach your target audience effectively. The main goal of marketing is to deliver the right message to the right people. Otherwise, you will end up wasting your time and money. Remember that it is when you reach your target...

How to Measure Your Online Marketing Campaign Results Today, we're talking about measuring your campaign results, and you might be thinking like, "What does that even mean? What's a campaign?" Well, in its core form a campaign is anything as simple as just a link, a URL to a webpage that you might send to a few people, and you want to see how many people have clicked on that. So measuring your cam...

Leaning Out Your Business With Crista Grasso One of the challenging parts of being a business owner is taking a substantial amount of time to make the best decisions for your company. It doesn't always mean that you just flip a coin whenever you need to choose. Weighing the pros and cons is the more effective way to move forward. Being patient while using the right tools and implementing a systema...

Making a Foundation for Growth with Jeff Chastain Every business must have a strong foundation—from the people you can trust to the website you are planning to build and the marketing efforts you need to keep the business going. And whether you've been running a business for quite some time or you jumped into the world of entrepreneurship just recently, you must learn how to put these elements in...

How to Work Out If You Are a Leader With Tim Spiker Without the power of leadership, all other business elements lie dormant. Leadership is essential to govern the stability not only of the business structure but also its people's reliability to the company. Have you ever tried spotting the difference between a boss and a true leader? A boss micromanages and puts too much pressure on people while...

Planning For Growth With Blair Ann Verrier Turning a small business into something bigger is never easy. Business growth will have a lot to do with budgeting and making sure you understand the cash that's flowing in and flowing out. It sets the path for where you want to go. I think learning to work on the business to grow your business and working in the business is the differentiator between the...

Using Strategic Planning to Recession-Proof Your Business With Kathy Bowman A t kins Documenting and establishing a direction for your business is called strategic planning. This is a process of identifying where your business is going. Strategic planning will give you a place to record your mission, vision and long-term goals. The most important part of the process is when your action plans are b...

Avoiding Financial Blunders With Tracey Biss ett Statistics have shown that every resolution set this year will be about health or money. Deciding to have a fresh start with your money will bring excitement and optimism. If you are a business owner who is currently managing a business and considering investing your money into something profitable, it's wise to take a good look at the days ahead an...

Buying a Business With Carl Allen One of the advantages of buying an existing business is it's less risky. You will take over an operation that is already generating profits and that has an established customer base. You don't have to create new procedures, systems, and policies. All you have to do is to plan for its greater improvement. However, in most cases, buying a business is more costly tha...

What To Do In a Financial Downturn With Justine Lalla The financial crisis in business can be very challenging to deal with and navigate. Several companies have found themselves suddenly forced out of business due to liquidity problems. For business owners, it doesn't matter how many times they try to prevent this kind of situation—it will pop up periodically due to the changes happening in the ma...

Niching Your Business With Bryn Harwood What is a business niche? This is a focused area of a broader market that all kinds of businesses can serve to differentiate themselves from the competition. As a business owner, you should find a niche in the industry that has underserved needs. A few of the strategies you can consider are: selecting your target audience, defining the unmet needs of a parti...

Business Asset Protection with Jason Popelier Operating your own business is very challenging. There's no guarantee that it will succeed. Some identified risks include loss of a regular paycheck, loss of personal money or not having steady cash flow at all. That's why it is essential that as a business owner, you have the right planning techniques on how to protect your business assets. The fundam...

Staying Efficient in Business With Sarah Stein Although your company is running smoothly, you can still make things better. Ensuring efficiency within your business will play a vital role in your future success. The more your business gets bigger, the more you have to consider several factors in keeping your settings efficient and productive. We can't avoid situations like, a project gets hung up...

The Business Data Revolution With Emily Ridley Worldwide access to enormous and vast amounts of data has changed the business landscape. Competitive marketing depends now on knowing how to manage, process, and analyze that data. As a business owner, it is very important that you understand the path organizations which need to be taken from collecting data and how to maximise its use. As we all kno...

This Is How Website Redirects Work Websites grow over time, and as you add more pages and organize your platform, you might start making changes that may include changing the names of your pages such as changing your About Me page to About Us because now you have a team. That might also mean changing the URL and the need to set up redirects. A website redirect will ensure that when someone types i...

Finding Content For Your Podcast The purpose of setting up your podcast is to address the needs of your audience. Your podcast topics can be about the challenges that your audience wants to overcome, a problem to solve or a subject with which they want to be more familiar. But there are cases where your audience just wants to be entertained or distracted for a while. This will only mean that when...

Setting Up Your Own Podcast People are listening to podcasts even before, so setting up a podcast is a great way to build a connection with your targeted audience. Aside from the connection that you can make through social media, podcasts will allow you to engage with unique long-form content. The first thing you have to do is to come up and develop a podcast concept. Although the topics may vary,...

Keeping Your Business Sane With Brad Bulow If you are running a business or thinking about starting a new one, there are things you need to consider to reach your goals. Becoming successful in any kind of industry and leaving an impact on the world is not easy. This will require an extreme amount of hard work and focus. You need to have a plan and be flexible to succeed in anything that you are pa...

How to Stop Spam and Increase Leads Part Two Receiving spam emails in large quantities is incredibly annoying. If you are using a public e-mail address, you can receive thousands of spam messages every day. Even if you have a good filter, some of them can still go through. Anything unwanted, unsolicited digital communication which is often an email can be called spam. You will mostly receive marke...

How to Stop Spam and Increase Leads Part One   Where did the term "spam" come from? This was derived from a Monty Python sketch where a couple tried to order something at a restaurant other than spam (the popular meat product). Then a group of Vikings in the background started to sing the praises of spam and soon the only word you can hear in the sketch is "spam." The same thing happens to the Int...

How to Restructure Your Business With Tim Wilshire Have you ever been part of restructuring an organization? As what Heraclitus said, "The only constant in life is change." And in this modern world, whether a complex or simple change happens, this highly affects all aspects of our daily routine. Restructuring a business is tough, and it takes a great deal of careful planning and execution but at t...

Improving Your Business Process Flow with Pip Meecham Are you handling business for a while or about to start a new one? Have you thought about the advantage of technology in your business? Whether you agree or not, we are now living in a wonderful era of advanced technology. The progress we see is rapid and overwhelming. But we must also admit that whether you are an entrepreneur, a student or an...