Business Badassery Podcast

If you've ever wondered whether Instagram is still a good place to get leads in 2022, this episode is for you. We talk about strategy. We talk about the dreaded algorithm and we talk about how to actually pinpoint whether that's where your ideal prospects are hanging out.

Do you have a morning routine, or do you wonder about the morning routine of other people, particularly people you perceive as successful? This week someone wanted to know about our morning routines. So here you go…

Do you ever have a slow period in your business and you think to yourself, oh, I really should be working on my business, but you're kind of anxious cuz you also feel like you should have clients. So how do you stay motivated and stick to your plan? That's what we address in today's episode.

This episode is all about the downside of increased visibility. We talk about the pressure, the constant expectations and the increasing requests and favors being asked of you.  We dive into boundaries, self-care, and we also talk about what we see as the curve of visibility.

Ever thought about bringing on a subcontractor? Then wonder: "Uh, how do I do it? Is it worth it? What do you pay them? What else do I need to know?" We tackle these questions in this episode.

Frustrated with the number of business coaches that are popping up in the online space? We discuss when people are actually qualified enough to be offering this kind of service and when it's too soon. We also talk about the boundary between when it's just you offering a friend good advice, or you actually charging for that coaching service.

Did you ever have so many ideas, you weren't sure which to run with, which to ax, and which to put aside for later on? In this episode we discuss our perspectives on vetting business ideas.

For copywriters, getting a mention on the Copyhackers website can be a big feather in your cap. In this episode we talk about Kirsty showing up there in a recent article, and whether it should impact your own thinking.

We put cold pitching under a microscope and talk about the legwork that goes into a successful pitch, how long you need to be in someone's vicinity before you approach them, and how to give yourself the best possible chances of getting a yes.

Kirsty shares a trend in the launch space, which she feels might be a bit of a mistake when it comes to pre-launch content and warming up a wider audience. And Amy shares some thoughts about the value of being competent in your offers and how the stance of not yet knowing everything, but being willing to find out can really help you nail your position.

Is your to-do list weighing you down? Do you feel like hitting pause might cause your business to come to a screeching halt? We share a best practice for dealing with overwhelm and next steps in your business.

When your calendar is fully booked, you have decisions to make. How do you decide what's next? How do you know what you need to do to grow and scale? Or know if you even want that. We share our thoughts including how to take stock of where you are in your business so you can set the course for what comes next.

Do you ever get in your own way, maybe actually slow down your business growth? It happens, as today's inquiry reveals.  Listen up.

It's a random thought of the month episode this week on Business Badassery. Amy shares some thoughts around how to work out when to hire new members for a team if your business is on a growth trajectory. And Kirsty gets a little more personal talking about how to juggle motherhood and owning a business, and some thoughts around mum guilt.

We tackle a bit of a sensitive topic today based on an Insta post that Kirsty made that got quite a lot of response. So it may well be on your mind. Let's dive in.

In this week's episode, we help a listener to work out whether a day rate will undermine her other bigger, more expensive services. And talk through how you can help differentiate the two offers to make each one seem appealing for the right people.

We have a very short and to-the-point question today, that brings up all kinds of interesting other questions about marketing. How it used to be done, how it's being done now, what makes sense, a new approach Amy is working with, and what to think about going forward. So let's jump in.

Matthew McConaughey, focus, Harvard Business Review, personal identity, ease, and lightness. Seemingly random, right? They all come together in our random thought of the month episode. Stay tuned.

Well, as we're entering the third year of the COVID pandemic, I think it is safe to say that a lot of us are just really fried. And we have a listener who, because of this, maybe because of this has lost their business mojo or fears they have, and is thinking that the grass looks greener over on the employment side. And wants our take.

In this week's episode, we help a listener who has found herself pigeon-holed in the world of content writing. She offers a unique point of view and has a unique skill set to fill a niche, but is finding that, although she enjoys the work, she isn't able to make the kind of money she wants to. So she asks us, is it even possible? Short answer? Yes. And the long answer is coming to you in this epis...

When you have your own business, staying on top of things and avoiding burnout can feel like a full-time job, especially when it comes to those tasks that you really don't like doing. Like for most of us acquiring new clients.  In this episode, we share our tips to help one listener, get her head around how to approach landing more clients and good clients with the less is more approach.

Is there such a thing as the perfect client and if so, are they found or are they made? Listen in to hear our take.

You know, that thing you're really good at, but it comes so easily to you. You're pretty sure that everyone must have that skill. Not always in this week's episode, we talk about how to identify that thing and understand how to value it and then how to amplify it. So it becomes a central part of your business.

Today's questioner is wondering how you grow and scale your business when money isn't your primary motivation. This person cares deeply about their customers and the experience they deliver. And they're not sure that they could adopt an agency model and stay in integrity. So Kirsty and I bat these questions around in today's episode.

This episode is absolutely chock-a-block with Amy P wisdom. She talks in really incredible detail about what she sees as the three levels of freelancer and how to move up the ladder. So you become in control of your business, your time and your finances.