Bums On Seats

Ready to discover why some of the most creative minds in marketing and branding are shaking up the world of B2B events? In this episode, we sit down with Dan Jackson Whiteside , VP of Marketing at Ezra, and Richard Brown , Creative Director and Head of Brand at Ezra. These two are the peanut butter and jelly of the events world—individually brilliant, but together? Pure magic. Dan and Richard spil...

What does it take to turn events into powerful engines of brand growth and community connection? In this episode, Ash Gibson, Head of Events Xero UK shares how she and her team design events that go far beyond logistics - creating experiences that educate, inspire, and build long-term engagement with small businesses, accountants, and bookkeepers. Feet up, tune in and learn: How Xero uses events t...

What do hot pies, Premier League football, and accounting software have in common? Apparently, quite a lot - if you're Martin Dyhouse, former Head of Sponsorship at Intuit . Intrigued? You should be. Take to the bench, rehydrate and tune in to this epic conversation as Martin joins Bums hosts Dom and Martin to address: Why B2B sponsorship is like dating with spreadsheets. The five-point check...

We’re doing too much. We’re rushing and we’re struggling to measure success” sighs James Houselander, EMEA Marketing Director Hewlett Packard Enterprise Aruba Networks - this weeks esteemed Bums on Seats guest. “However, there is one HPE story has enabled Aruba Networks to leverage a fully engaged, wider audience.” James, Dom & Martin dive head-first into discussions around openly sharing even...

“As an organisation we’re trying to veer towards to what I refer to as Account Based Everything” declares this week’s guest Chris Willman, EMEA North Marketing Director at global cyber resilience firm Commvault. “The more we think: how does this fit into everything we’re doing, the better it performs”  The ‘this’ Chris is talking about is The Event: how do events fit into everything you do as a ma...

“I hate doing one-off events”, says this week’s guest Jennie Becker. That’s odd, coming from a powerhouse in the events world; but the key word there is ‘one-off’. As Jennie explains, you’ve got to do more.  How much more? And what does more look like? To find out, Dom and Martin sit down with podcast royalty Jennie to discuss how to balance creative ambition with shrinking budgets. If you’re stru...

Ask any marketeer what matters most to them, and they’ll probably say ROI. That’s particularly true with events; they want the best return possible. At the same time there’s the need to prioritise education, growth and connecting with new audiences, so how do you balance both? To find out, Dom and Martin are joined by Carla Barker, Marketing Manager for Kodak Alaris. Together they discuss: How eve...

Long-term creative partners Martin Richardson and Dom Garner have spent a decade powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge.  They join leading figures in marketing, brand and communications to share how they succeed with events: attracting more event attendees, sa...