Bullhorns and Bullseyes

Jay Harrington is president of the HARRINGTON agency and is one of the country’s leading consultants and strategists in the areas of legal marketing, PR and business development. His particular passion and profound area of expertise is building a network and growing an audience on LinkedIn to generate more and better new business opportunities. In this podcast crossover event — Tom and Jay also se...

Jay Harrington is president of the HARRINGTON agency and is one of the country’s leading consultants and strategists in the areas of legal marketing , PR and business development. His particular passion and profound area of expertise is building a network and growing an audience on LinkedIn to generate more and better new business opportunities. In this podcast crossover event — Tom and Jay also s...

A familiar face and name joins the podcast this week, as Stefanie Hays (Curtis's better half) joins the show to share her journey as an "accidental" entrepreneur. Stefanie, a former medical sales professional, shares her lessons learned along the way, from leaving a stable and rewarding career to becoming a full-time solopreneur. Fellow solopreneurs Tom and Curtis discuss with Stefan...

Tom and Curtis are joined by Matt Loria, CEO of Auxiom, a company specializing in managed services and cybersecurity. They discuss the growing importance of cybersecurity and the various types of cyber attacks that businesses face. Matt emphasizes the need for proactive measures, such as multifactor authentication and patching vulnerabilities. The conversation also touches on the evolution of sale...

Fractional CMO, author and frequent podcast interviewee Aimee Schuster joins our pod to break down her view of what ails many sales and marketing departments in organizations today. Covering a topic near and dear to our own hearts, Aimee shares the context and thinking behind her recently published piece, "The 5 Indicators of Healthy Sales-Marketing Alignment: How can a business ensure sales...

In a very “meta” episode, Curtis and Tom discuss the meaning behind “ Bullhorns and Bullseyes .” What are some examples of “bullhorn” tactics, and what are some examples of “bullseye” methodologies? Why do they work better when paired together than either does as a stand-alone approach? How broad can bullhorns go, and how precise do bullseyes get? Tune in to find out!

Curtis and Tom are once again joined by Mario D'Aquila, Chief Operating Officer of Assisted Living Services, for Part Three of our multi-chapter success story .  In this final installment of the three-episode arc, Mario reveals what Tom calls "The Holy Grail" of marketing and sales — the systems, process and rigor required to inject mutual accountability and visibility into the sales...

Curtis and Tom are rejoined by guest Mario D'Aquila, Chief Operating Officer of Assisted Living Services, for Part Two of our multi-chapter success story. In Chapter Two, Mario discusses why and how creating systems led to ultimate sales and marketing success, including the implementation of a CRM and the rigor applied to its adherence. Lesson Learned: Software alone, without processes and sys...

Curtis and Tom are joined for Part One of a multi-chapter success story by guest Mario D'Aquila , Chief Operating Officer of Assisted Living Services, Inc. in Cheshire, Connecticut. In Chapter One, Mario shares his experiences and best advice on the early stages of a company's exploration into marketing and advertising: what worked, what didn't, and why you need to push yourself to sta...