Simone Janssen

Bulletproof Business Podcast

Business EN ↓ 170 episodes

Welcome to the Bulletproof Startups Podcast, where we help business owners and CEOs become conscious leaders and build a power team so they can let go, get strategic, and know they are adding the most value possible to their company every single day. I am your host, Simone Janssen, and this podcast is about one thing only, becoming the real CEO of your business by building leveraged teams. You've built a great product or service, but although you have a team you are still in everything. Your time is spent in the weeds, and you are leaving money and opportunity on the table because you don't kn...

Author

Simone Janssen

Category

Business

Podcast website

sites.libsyn.com

Latest episode

Jul 6, 2026

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Episodes

E120 - Unlocking The Mindset Of Freedom And Wealth: From Operators To Entrepreneurs 26.05.2025

Simone and Nicky explore the journey from being business operators to becoming true entrepreneurs.  The conversation underscores how authenticity in business creates both fulfillment and market success. By introducing Jung's archetypes, they offer a framework for entrepreneurs to connect with their true selves and communicate more effectively. Nicky introduces their innovative AI profiling tool fo...

E119 - AI Isn't Optional Anymore: Why Small Business Owners Must Adapt or Fall Behind 19.05.2025

AI is revolutionizing small businesses across all industries - from contractors to medical clinics to restaurants. What previously took weeks or months (accountability frameworks, hiring systems, org charts) can now be done in minutes with tools like the AI Business Scaling Blueprint, which combines AI efficiency with my 20+ years of leadership expertise. This isn't just about technology; it's abo...

E118 - Vision-Aligned Hiring: Beyond Skills to Find True Alignment 12.05.2025

Looking for the right employees in today's market is challenging, especially for small business owners seeking qualified, accountable, and strategic talent. This episode explores why successful  hiring  goes beyond skills to find true motivational  alignment . The most revealing interview question is simple: "Why do you want to work here?" The answer reveals what truly drives a candidate. Key insi...

E117 - Hiring Right: Navigating Growth Challenges 05.05.2025

In this eye-opening conversation with hiring expert Corey  Harlock  from Key Hire, we dive into why so many small businesses struggle with talent acquisition and what you can actually do about it. The brutal truth? Most business owners make three critical hiring mistakes: Unclear role definition (what does success actually look like?) No defined hiring process (winging it doesn't work) Hiring for...

E116 - Asking For The Sale: Marketing And Copywriting For Scalability 28.04.2025

Samantha and Simone discussed the critical role of copywriting and marketing in driving business growth and scalability: Salespeople need to be confident in asking for the sale, as effective copywriting can streamline the process. Audience education through low-ticket courses, etc. improves lead quality by helping customers understand value. Understanding sales psychology and focusing on customer...

E115 - The Hiring Paradox: Why Your Dream Team Keeps Ghosting You 21.04.2025

The brutal truth? Most small businesses aren't "hiring ready." When 87% of owners can't find qualified candidates, it's time to look in the mirror. This podcast unpacks the Small Business Death Spiral: can't hire quality people → work yourself to exhaustion → no time to train mediocre hires → poor performance → lost customers → reduced profits → can't afford better talent → repeat. The solution? T...

E114 - The Manager Effect On Employee Performance 14.04.2025

In today's episode, we tackle the critical influence managers have on employee performance and business growth. While 70% of employees would quit over a bad manager, research shows managers can be the second most influential people in employees' lives—creating enormous potential for positive impact. Many small business owners fall into the "just hire managers" trap without building the systems to...

E113 - Hacking The Watercooler: High Performance By Community 07.04.2025

The modern office is a living social system, yet most fail to cultivate real connections. Over a third of employees would rather clean a toilet than ask a coworker for help - "social muscle atrophy" from remote work and impersonal tools. The result? Quiet quitting, disengagement, and a sense that work is just individual tasks, not shared endeavors. But the problem lies in the environments we've cr...

E112 - When Passion And Purpose Drive Smart Growth 31.03.2025

In this Episode, special guests Vicky and Jo from Canine Business Academy from the UK share how they help their typically operator focused clients become the leaders of successful dog training businesses. Listen to this fun, colored by British-isms episode as we discuss the importance of being the brand of your business and it reflecting who you are and at the same time not being all about you and...

E111 - Building a Profit-Focused Culture 24.03.2025

In this episode, host Simone tackles a critical issue for small business owners - establishing a profit-centric mindset throughout your entire organization. We'll discuss why every role in your company needs to be directly or indirectly driving profitability, and provide a strategic framework for instilling this profit-focused culture in your team. Key Takeaways: Aim for a 3-to-6 times return on i...

E110 - Coming Out On Top: Thriving In Change Fostering Resilience And Adaptability 17.03.2025

In today's fast-changing world, great leaders don't resist change—they  embrace it, pivot quickly, and lead with trust and empathy . In this episode we'll explore:  How to pivot quickly as a leader How to maintain trust in times of crisis How to lead with empathy during uncertainty By the end, you'll have actionable strategies to  become a more adaptable and resilient leader . Key Takeaways Adapta...

E109 - Launch And Scale Without Wasting Your Money And Resources 10.03.2025

In this episode we are excited to talk with David Hirschfeld, owner of  https://launch1st.tekyz. com/  about the right way to start and scale without making the biggest mistake that costs founders precious time, money and momentum.   Simone  and David discuss the 4 main areas of focus:   1—How starting with the vision is only the beginning but may have to take the backseat in the process 2—Finding...

E108 - Where Elon Musk Is Right And Wrong And How You Can Do Better 03.03.2025

In this episode, we explores the CEO updates or the 5-15 concept. The podcast delves into the benefits of this approach for business owners, how to effectively implement it, and the importance of distinguishing its use in a business context versus a governmental one. Key Takeaways: Understanding the 5-15 Concept Helps business owners stay informed on employee progress and priorities Provides a rec...

E107-Unsticking Your Leadership 27.02.2025

As business leaders, we often know the changes we need to make to drive our organizations forward—delegate more, have difficult conversations, embrace innovation. Yet we find ourselves stuck in our "uncomfortably comfortable" routines, unable to take the necessary steps outside our familiar (but limiting) comfort zones. In this episode, we unpack the psychological and emotional factors that keep l...

E106 - Leading through uncertain times 17.02.2025

In this eye-opening episode, we dive deep into the real-world challenges facing minority/immigrant employees - and uncover concrete strategies small business leaders can use to guide their teams through turbulent times with empathy, trust, and a relentless focus on shared purpose. Key Topics Covered: Understanding the Struggles Your employees are dealing with far more than just work stress. Imagin...

E105 - The crisis of employee (dis)engagement 10.02.2025

Employee engagement has hit a decade-low, with less than a third of employees feeling truly engaged at work. This crisis is driven by factors like rapid organizational changes, remote/hybrid work challenges, and a lack of clear priorities, consistent feedback, and accountability from leadership. In this episode, we'll cover 5 essential practices you can implement right now to revive engagement and...

E104 - The Highest Cost In Business… Why Do Employees Really Quit Their Jobs? 03.02.2025

Are you tired of feeling trapped in the endless cycle of firefighting and micromanagement in your business? In this episode, we dive deep into the single biggest factor holding your company back from explosive, sustainable growth - and it all comes down to empowering your team to think and act like entrepreneurs. We explore the proven strategies for cultivating a high-performance, owner-driven cul...

E103 - Unleashing The Superpowers Of Gen Z: A Small Business Owner's Guide 27.01.2025

As a small business owner, you're probably all too familiar with the dreaded "Gen Z" workforce. The entitled, distracted, always-online youngsters who seem to have a completely different set of priorities and expectations than the generations that came before them. It's enough to make even the most seasoned entrepreneur want to pull their hair out in frustration. But what if I told you that the se...

E102 - Building the Right Team for Business Growth and Exit with Pete Mohr 20.01.2025

Guest: Pete Mohr, certified exit planner and Kolbe coach Key Topics Covered: The importance of having a clear external-facing "promise" for your business Using the Kolbe assessment to understand how your team naturally makes decisions and takes action Leveraging Kolbe insights to improve communication, alignment, and role fit within your team The value of starting exit planning early, even 3-5 yea...

E101 - Stop Thinking About It: The One Thing Holding Your Business Back In 2025 (It's Not What You Think) 13.01.2025

Small business owners, it's time to decide that enough is enough. This year, in 2025, commit to breaking the cycle, empowering your team, and unlocking the growth and freedom you deserve. Take the first step by watching this video to identify where you're the bottleneck in your business. Visit  http://www. bulletproofbusinessgrowth.com/ scalingblueprint  to get started. We are all too familiar wit...

E100!!! - Mastering the Art of Networking with Michael Forman 06.01.2025

Guest: Michael Forman, author of "Networking Unleashed" and networking expert Key Topics Covered: The importance of quality over quantity when it comes to networking - being selective about the conversations you have Tips for introverts on how to approach networking events, including bringing a "wingman" to help facilitate conversations The step-by-step process for effective networking follow-up U...

E99 - Time Thief Tracker: Reclaim Your Time, Accelerate Your Growth 17.12.2024

As small business owners, we're often trapped in the day-to-day, unable to focus on strategic growth. The consistent roadblock to scaling and sustainable success isn't lack of skill or vision; it's lack of time. In this episode, you'll learn how to implement the Time Thief Tracker – a simple yet powerful system to identify and address your time-wasting activities, so you can reclaim your time and...

E87 - PIPs - Your Secret Weapon To Unlock Your 2025 Growth 09.12.2024

Performance improvement plans (PIPs) often get a bad rap, but I'm here to tell you that when done right, they can be a total game-changer for hitting your 2025 growth goals. Traditional performance reviews simply aren't cutting it anymore. They lack the structure and accountability needed to drive real improvements in employee performance. But a well-designed PIP? That's a different story. Imagine...

Building a "Lean Profit Machine": Unlocking the Power of Six Sigma and Lean 02.12.2024

If you're a business owner or leader who's tired of constantly fighting fires and struggling to drive sustainable growth, this podcast episode is a must-listen. Simone Janssen reveals the powerful methodology they've used to help countless organizations break free from chaos and unlock new levels of operational efficiency and profitability. And it all comes down to the dynamic duo of Six Sigma and...

Your Exit Strategy… How Well Will You Do? 25.11.2024

In this episode, Simone and Joshua Monge, a fractional COO specializing in business optimization, discussed the critical steps business owners should take to prepare for a successful exit.  They highlighted the importance of proper structuring, documentation, and maintaining a scalable business identity separate from the owner. The conversation covered topics such as the value of EBITDA, the role...

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