Metalcraft

Built to Last — The Metalcraft Legacy Series

Business EN ↓ 3 episodes

Built to Last — The Metalcraft Legacy Series is a four-part podcast featuring current and former Metalcraft CEOs sharing stories about the company’s history, leadership, innovation, ownership culture, and growth over the decades. From a small Midwestern manufacturer to an industry leader in identification and RFID solutions, the series captures the people, values, and moments that helped shape Metalcraft’s 75-year legacy.

Author

Metalcraft

Episodes

Built to Last | Episode 3: Taking Ownership 29.06.2026 1:26:53

In Episode 3 of Built to Last – The Metalcraft Legacy Series , former CEOs Doug Peterson and Steve Doerfler share the story of one of the most defining chapters in Metalcraft's history. From purchasing the company in 2006 and expanding employee ownership through an ESOP to investing in RFID technology, surviving the devastating 2008 flood, and leading through the Great Recession, this episode...

Built to Last | Episode 2: The Pivotal Years 12.06.2026 1:16:02

Episode 2 of Built to Last explores the pivotal years that helped shape Metalcraft's future during the 1980s, 1990s, and early 2000s. Former CEOs Wally Smeby and Doug Peterson join Steve Doerfler to discuss leadership transitions, the emergence of barcode technology, the company's first computer systems, ownership changes, strategic planning, and the innovations that helped drive Metalcr...

Built to Last Episode 1: The Early Years 21.05.2026 41:11

Episode 1 of Built to Last features former CEO Wally Smeby reflecting on the early years of Metalcraft and his remarkable career with the company spanning more than six decades. Hosted by former CEO Steve Doerfler, the conversation begins with Wally joining Metalcraft in 1959 as Assistant Controller, when the company had just 20 employees and approximately $300,000 in annual sales. Throughout the...