Built For Meaning

You have to admit, being a digital nomad sounds great. The idea of packing a small bag with only the essentials and jetting off to a super cool location to plot your next million dollar idea seems to be the new American dream. But how do you actually run your business from abroad? This week I'm sharing my top 3 tips to digital nomad life. After living in seven countries on four continents, an...

Ever wonder why we feel so obligated when it comes to returning a favor? Or why we buy the cheese after we get the free samples at Costco? Or why it’s so hard to say no to a request after someone has been nice to us? The answer lies in one of the most popular psychological tactics used in marketing: reciprocity . So what is reciprocity and what drives us to return favors, open emails, send Christm...

Without a doubt, the subconscious mind is the key to profound and lasting motivation, resilience and success - in whichever goal you pursue! So how does the subconscious mind work and can we really retrain the brain to bust through those blocks we might face, in business and beyond? Whether it’s a lack of motivation, creative ruts, a negative attitude or you’re in need of an energetic boost, this...

So many online marketers claim they make well over six-figures but aren't you curious of what the real costs are to launch and build that six-figure claim? This week I go behind-the-scenes and share the REAL numbers of a six-figure business or launch and share some alarming statistics of just how many female entrepreneurs actually generate that kind of revenue (hint: it's not as many as...

When you're just starting out or maybe in your first few years of business, a monthly marketing to-do list sounds like a great idea, but completing those tasks can be difficult. It's pretty normal for some of these tasks to fall to the wayside due to busy schedules or other priorities. That's why I created a special checklist for you to download! In this episode I walk you through m...

Is your business to-do list overflowing and your mind racing with which task you should complete first? While hiring outside support is often a stretch for any business, there are certain tasks that can be cleared from your list that a marketing manager can easily do for you. In this episode I'm talking about the top five tasks you can scratch off your to-do list today with the help of a mark...

For many female entrepreneurs or small business owners, hiring a marketing expert is rarely in the budget those first few years. When you are forced to wear all the hats, you can’t focus on your zone of genius. Instead, you spend all your time trying to learn all the things , leaving you little to no time to do the work you set out to do by starting the business in the first place. So while hiring...

Unless you’ve been living under a rock, online businesses and digital marketing are the foundation of our ever-growing digital culture. Whether it’s stay at home moms looking for a side gig or full-time executives launching a new digital service, going online is the new norm. Unfortunately, alongside the growth of online businesses comes the often trashy tactics to sell those products to the masse...

Today I’m pulling back the curtain and getting REAL when it comes to sharing how long it actually takes to make money in an online business. A subject rarely discussed openly, many new entrepreneurs are given false information and fed exaggerated claims of instant success especially when they are within the first few years of business. So how long can you expect it to take to build a profitable on...

Do the words SEO, organic reach, and Google ranking sound foreign and maybe just a bit scary? They did for me when I first started my business, until I found Meg! In this week's episode, I interview Meg Casebolt of Megabolt Digita l. Meg is an SEO guru and my go-to-gal to bolster this side of my business. Listen in as Meg gives us her best non-paid search tips that ANY business woman can bene...

Sharing your brand message with the world can be absolutely terrifying. While many online business owners fear what others will say or think about them once their website or business is shared, it's normal to hold back in order to feel safe. This week I'm sharing my tips to confidently share your story with more people so you (and your business) can successfully make the impact and money...

Using brand stories to build your Instagram or Facebook following is the latest, greatest digital marketing strategy. Whether you’re an entrepreneur running your own business or helping a company scale their current online presence, using brand stories to build that following is essential in today’s over-saturated, noisy online environment. In this episode I'll be talking about what kind of s...

Rachel Hollis is taking the entrepreneurial world by storm. In this episode I share the strategies Rachel Hollis uses to leverage her stories to create an engaged community, build trust and boost sales. And while it might be easy to assume her success comes from luck or connections, I think it’s a mix of hard-work, resilience and leveraging the power of a confident brand message to scale her busin...

Did you know female Millennials are one of the fastest-growing groups of entrepreneurs? Recent studies indicate Millennials are ditching previous generations’ plans for professional growth and forging their own paths, many of which are entrepreneurial by nature. Today I'm sharing how brand stories can boost Millennial entrepreneur success faster than traditional marketing strategies. Ready to...

Whether you’re just starting out in business or you’re a seasoned pro, I often see one common mistake that holds just about everyone back. This mistake is so costly, it actually puts people out of business. And the crazy thing is, it’s easy to fix! Today I’m talking about the often dreaded conflict in your brand story and how to maximize this part of your content so your brand or business stands o...

You might be wondering what kind of stories you can tell when you’ve just started out in business. So many new entrepreneurs get hung up in what to say, they often struggle to share that story in different ways. If you’re new to business or you’ve just started out online, telling stories is a great way to build a fan base and gain traction in your industry. To simplify your storytelling strategy,...

Ever wonder what types of stories you should share to boost your brand appeal? Or build an online following? Or make more sales? Turns out, there's seven types of stories that make up every blockbuster hit or bestseller book, giving us a roadmap for how to use stories in our own business for success. This week, we’ll dive into each type of story and learn why it’s good for business and how yo...

Did you know our brains are wired for stories? In the most basic form, a story is built from cause and effect. The human brain is built the same way. Stories help us navigate the world, determine what is dangerous and help us relate to experiences and people in our environment. But it’s not just how our brain works that makes stories so compelling. The chemical response to story is another factor...

New to business? You may have been told the best way to get started is by working for free. In this week's episode, I look at the pros & cons of both sides of the argument and tell you why working for free - in my opinion - is definitely not a good idea. You'll learn the strategy I've coached clients on, known as the Pay As You Can Pricing Model, and you'll walk away with t...

Wondering how the best in your business become so darn successful? It’s not just systems, structures, Facebook ads and Instagram followers that keep women in business. In fact, those are just supporting factors!  What really drives success is mindset and there’s one very important question that must be asked every single day to maintain your momentum. What is that question? Join me in this week&ap...

If you are a brand new entrepreneur or still in the “figure it out” phase, deciding where to start when it comes to building, growing and scaling a business can be extremely overwhelming.  If you are feeling anxiety or confusion, you are not alone! Most new female entrepreneurs I talk to also feel this way and with a little coaching (and encouragement!), you can move through the overwhelm to becom...

At the foundation of any successful business is your ideal client. Without clients, you wouldn’t have a business! Thing is, how do you attract more of them into your sphere of influence? If you’re struggling to find new customers, sign new clients or build a fan-base for your product or service then this week’s show is for you! I’m going to teach you the super simple way I build more connection in...

Think you know everything there is to building an online business? Turns out, having a 'beginner's mind' when you're ready to scale makes leveling-up that much more lucrative. Today, I'm sharing why I decided to join Marie Forleo's B-School (class of 2019) after 10 years of being in business and why, even after knowing about the program, I decided now was the best tim...