Built For Meaning

Have you ever felt overwhelmed when reaching toward a goal? Or you berate yourself for not 'getting there' sooner? High achievers always struggle with the pace of success, often leading to burnout. In today's episode, I'm teaching the anti-hustle strategy that blew open my mind - and changed the way I look at my long-term success plan for good.  Like this episode? Leave a revie...

Welcome to this episode of Lead With Story, where I explore the benefits of journaling for leaders. Join me as I share journaling as a tool to improve your leadership skills and achieve your goals. You'll learn how journaling can help you gain clarity on your leadership vision, track your progress and hold yourself accountable, and process and reflect on your experiences and emotions. I'...

In today's episode, Stephanie discusses how her morning routine has changed over the years and how she utilizes her morning time for maximum efficiency with two small children. With morning routines becoming more popular, with books being written regularly on the subject, most morning routines do not take into account caregiving responsibilities and are not geared toward default parents. As a...

Ever struggle with a problem, either within the company or even within your team, and instead of solving it you throw some duct tape around it? That's the short-term solution that while easy, often leads to bigger long-term problems. If you're a leader, CEO or entrepreneur using duct tape to fix the issues now, today's episode will help you quickly and efficiently solve any problem...

If there's anything I do to live a fulfilling and joyful life, it's this one list that has changed the way I show up to my work, with my family, and as a friend. This practice, when done and reviewed regularly, will provide you a life full of your wildest dreams. Learn what I do and how I do it in this episode of Lead With Story. 

This week on Lead With Story, Stephanie speaks with Sarah Gobbs-Hill, CEO of Listening Forward Consulting. Stephanie and Sarah dive into the top leadership traits coveted by so many and discuss the rollercoaster that is entrepreneurship. Whether it's commanding a boardroom or pitching new clients, Sarah offers insightful advice from her journey in leadership. You can connect with Sarah on Lin...

In the launch of Season 3 of Lead With Story Podcast, Stephanie shares the four key elements that make up a successful leader. After spending the last ten years working with entrepreneurs and business owners around the world, she's narrowed down these four traits as the most telling of a successful versus toxic leader. Listen in and don't forget to subscribe and leave a review. 

Cameron Bannister, CEO and co-founder of FreeByrd, is on a mission to empower creatives to do what they love while making money online. After spending 13-years as a traveling hairstylist to NYC, LA, and Dallas, Cameron was inspired to help her creative peers, many of whom are extremely talented but lack the tech-savviness required to grow a business online. She believes in helping even the most te...

You know you need an MVP website (see episode #39) but what exactly are you testing or measuring when it goes live?  For most early-stage startups, you’re testing your minimum viable product, spending time in R&D, and engaging in conversation to raise capital. That doesn’t leave much time for marketing, let alone analyzing your KPIs when you’re just getting numbers on the board. In this episod...

At the very least, an MVP website is a quick and dirty website. It includes features like a logo, social buttons, as well as a description, basic product information, and the contact details of the company’s founders. Coined from the term ‘Minimum Viable Products,’ MVPs are products that have just enough features to satisfy early customers and meet at least one of their identified needs. The term...

Julie Arsenault is the founder and CEO of Panty Drop, a technology company that delivers a personalized intimates shopping experience for women of all sizes. They are tackling a multi-billion dollar market and growing rapidly. In this episode of Empower Your Marketing, Julie talks all about her journey from working at and leading startups in the Bay Area, to starting a subscription  box service, ...

Ashley Connell, founder & CEO of Prowess Project (based in Austin, TX) doesn't have time to take it easy. As 5.4 million women return to work after the global pandemic's "she-cession," Ashley's job is to get them back into the workforce. In this episode of Empower Your Marketing, Ashley talks all things hiring as she shares her journey of building Prowess Project, a fe...

Lauren Ashcroft is the founder of UltimateYou , a company on a mission to empower entrepreneurs, students, and professionals to reach their biggest goals. This week, I talk with Lauren about her quick rise from concept to shipped product (in less than a year!), her use of crowdfunding platform Kickstarter, and her unique experience of starting a company during a global pandemic. Lauren funded the...

Since leaving the corporate world, Marielle's life has become all about start-ups. From the onset, the goal of her own entrepreneurship journey has always been to help fellow entrepreneurs achieve their goals.  Marielle forte is digital, branding, and strategy, however as her approach is business-oriented and strategic, her role quickly evolved to include business advisory and consultancy and...

Startups are everywhere, but it seems they come and go as quickly as they begin. Having a new one may seem scary and chaotic but it is definitely an exciting adventure to try and it should be a staple for every entrepreneur. If you're thinking of having your own start-up, you will need all the tools to achieve success. There is one special tool that will take you and your startup to go to the...

Kelly Glover books podcast tours for entrepreneurs so they can build brand equity. As the founder of The Talent Squad, Kelly is driven by the core belief that your personal brand is your most valuable asset. Kelly is a natural energizer obsessed with booking podcast interviews for her clients enabling them to deliver incredible value to audiences, build relationships with hosts, and increase credi...

The ‘new normal’ - from our children’s education, how we interact with friends and family, and even how we define having a good time - has changed us. The same goes for how we brand, position, and communicate about who we are and how we serve. From COVID-19 to mounting social unrest, we live in unprecedented times. Last week, I had the honor of speaking at a global symposium on this very topic. Br...

Ash Ambirge needs no introduction but just in case you have absolutely no idea who she is, get ready. In this episode of Empower Your Marketing, I get the opportunity to speak to my longtime mentor and favorite female CEO on all things marketing. When we're not sharing tales from our time on the road or living life to the fullest, Ash dishes on all things marketing and how to succeed in your...

‘Does brand purpose drive profit?’ This is the question I often get by clients waking up to the value of aligning with a cause in an age of non-stop political, economic, and social uprisings.  My answer? “Maybe.” I say maybe because aligning with purpose isn’t an all or nothing strategy. Can it help? Sure. Can it drive new business? Of course. Can it make the world a better place? Yup. Can it bett...

Caitlin Ball is a Health & Lifestyle Coach helping women quit dieting so they can finally trust their food choices, be confident in their bodies, and love their lives. Through her Quit Dieting for Good group program, 1:1 coaching, and local workshops, she teaches women how to eat intuitively and take care of their whole self, inside and out. In today's episode, Caitlin shares how she buil...

One of the worst things you can do for your business is to tell a bad story. The biggest mistake I see entrepreneurs or small business owners make is assuming the design, font and fancy buttons they’ve paid a website designer to create for them will not only attract, but then convince, a browser to become a raving, paying fan. And so many entrepreneurs do build beautiful websites but then leave th...

On today's episode of Empower Your Marketing, I interview Dr. Krista Burns of the American Posture Institute. Krista shares with us her business building journey, from building a practice to the pivotal moment she decided to go "all in" with what's called your Unique Expert Position. Krista gets real when it comes to building a healthcare practice, what it means to go from good...

False metrics is a hot topic and for good reason: with Instagram’s most recent announcement that they’re removing the ability to see a picture’s ‘likes’, account owners and influencers everywhere are scrambling to adjust their digital strategies. Today, we’re going to unpack what makes false metrics so attractive, what your Ego has to do with what you measure, and finally, we’ll start asking the q...

What exactly is a courageous entrepreneur? And can being one help you achieve success faster? These are just some of the questions Mai-Kee Tsang answers in this week’s Expert Interview Series. Between helping entrepreneurs discover their brand essence to carving out their signature system, you can find Mai-Kee expertly writing highly converting copy for her purpose-driven clientele while sipping a...

As a woman business owner, I don’t need to tell you how important having support is as you build your business. It’s well known that for female entrepreneurs to be successful, they need a strong support system in order to grow and scale. Many business owners reach their goals faster with ongoing mentor-ship and access to tried & true strategies from their peers. I’ve collected the best of the...