Built by Business: Amazon FBA, E-Commerce, Brand Building

In this episode, I talk about what type of content to post on social media. When deciding your content and calendar, you have to think about the kind of posts your target market wants to see on social media.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social me...

In this episode, I talk about your Amazon PPC strategy when you're first launching your product. During the early stages of your Amazon business, it's important to focus first on your revenue then profit later on.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on soc...

ACOS is Advertising Cost of Sales, which is an important metric to understand because this tells you if your PPC campaigns are profitable. TACOS is Total Advertising Cost of Sales.   In this episode, I talk more about TACOS and why it's just as important as ACOS.    ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer...

In this episode, I talk about what volumetric weight is and how to get it.    To calculate the volumetric weight of the package, you multiply lenght, width, and height in cm and divide it by 5000 or 6000. For domestic shipments, 6000 is more commonly used and 5000, if it is an international shipment. It's important to ask the shipper what they divide it by.    ⬇️ Click to view my available resourc...

Are you wondering which shipping option is the best for you? In this episode, I talk about the difference between FOB and EXW.   FOB stands for Free On Board, a port to door shipment. EXW is Ex Works, a door to door shipment.    ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or...

If you don't have an abundance mindset, you are going to live in fear that market is too saturated, there's too many big sellers, and there's too much competition. If you let these limiting beliefs get the best of you, you are going to live in fear of failure, which gets in the way of success.   In this episode, I talk about the importance of having an abundance mindset especially as an entreprene...

In this episode, I talk about how my Amazon business has changed my family's life.    One of the most important questions when you're starting a business is "Why?" Why are you doing this? Why are you starting your own business? Why are you spending the time and money to do this? If you don't have a strong motivation, you might not be able to get through the hard times.   ⬇️ Click to view my availa...

In this episode, I talk about the difference between 3PL and Amazon's Multi-Channel Fulfillment. This episode is for you if you're on Shopify or thinking about opening one.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloa...

Business models can provide great opportunity, it's just a matter of finding the right one for you, your budget, and your skillset. In this episode, I talk about which Amazon business is right about you. I discuss pros and cons of each model.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please vis...

In this episode, I talk about how to use the Restock Inventory Report, that you can find on Amazon Seller Centeral to reorder and resend inventory off to Amazon. This is the report you need to look at to calculate how much you need to reorder from your supplier.    ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer b...

Surprises are not your best friend when it comes to running an e-commerce business. In this episode, I talk about Lesson 61 of my e-book Zero to $1 Million, which is about how to go about quality control.     I highly recommend that you check the quality of your products, most especially if you're a new seller. The products need to be up to your standards.     ⬇️ Click to view my available resourc...

There is no clear-cut way to calculate restock in the beginning and the best way to do it is through trial and error. In this episode, I discuss Lesson 60 of my e-book Zero to $1 Million, which is about how you can do your calculation and schedule of restock in the early stages.     When starting out, a lot of people can be very conservative when spending, especially when they're bootstrapping the...

How do you compete in a market that's already been saturated? I'm a firm believer that you can succeed in any product category with the right strategy.   In this episode, I talk about how you can maximize PPC when entering a crowded market.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit...

Are you on the prototyping stage of your product and a supplier can't seem to meet your standards? In this episode, I share my experience with shipping a sample to suppliers.     Mailing your sample to a supplier can save you a lot of time.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit...

Are your insert cards filled with blocks of text? Most customers might not bother reading massive amounts of text as attention spans now are so much shorter.   In this episode, I discuss how to avoid information overload on your insert card. Get straight to the point.       ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no...

In this episode, I discuss Lesson 64 from my e-book, Zero to $1 Million, which is about the Amazon reports you need to know about.   On your Amazon dashboard, you can see a business report with overview and insights that can be very useful with your strategy planning.    ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no lo...

Have you ever considered buying a coaching program or course from an Amazon guru? I'm sure you get targeted by a lot of ads from people who offer coaching programs and you don't know which one to go with.   You get presented with a ton of selling and marketing strategies for success. It gets overwhelming and you get analysis paralysis. But before making a decision, I urge you to listen to this epi...

In this episode, I talk to a former coaching student, Brock Hamilton. He currently lives in Canada and sells his items on Amazon US. He shares his experience, from setting up his store to the challenges he has encountered so far.    Brock shares that the two biggest challenges he faced when setting up his business–inventory and reviews.    ⬇️ Click to view my available resources! https://andyisom....

Can't find your product when your search for it on Amazon? Make sure your product is live and complete with all the vital information.    ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Customer returns can be frustrating. In this episode, I discuss Lesson 59 from my e-book, Zero to $1 Million.     The important thing to keep in mind is in Amazon, the customer is always right and there's not a whole lot you can do as a seller. What you can do instead is go through the reasons why people return your items and you can get an insight on how to improve your product moving forward.  ...

Seasonal products have strong selling cycles but can slow down during off peak periods so a question that comes up a lot is: Should you still run PPC year round for seasonal products? I don't recommend turning it off completely but instead–drop your bids down on keywords.     ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may...

In this episode, I discuss a question asked by one of my coaching students: What should you do if the product that was shipped by your supplier is different from what you were expecting?     When it comes to sourcing from overseas, the most important thing is to communicate with your supplier exactly what you want them to do. Don't assume that they know how you want your finished product looks lik...

In this episode, I discuss the importance of product reviews and share some of my mistakes that you can avoid and the lessons I've learned.  Everyone who starts an Amazon business stresses out over reviews, I've been there myself! While reviews are not the most important, it definitely helps your business grow especially when you're just starting out.   ⬇️ Click to view my available resources! htt...

Listening to your customers and staying true to your values as a brand are two important things to keep in mind when growing your business. In this episode, I answer the question from one of my coaching program students, Maggie, "How has your brand changed and evolved over time through advertising, customers, and social media?"    Eventually, you'll learn what works for your business. You'll see w...

Can other people resell my products? Short answer is yes. In this episode, I discuss Lesson 79 from my e-book, Zero to $1 Million, which is about the reselling of products.    The reselling economy is bigger now than it's ever been before and there is no law that states that reselling products is illegal. Unfortunately, there is no protection against resellers as anyone has the right to sell somet...