Built by Business: Amazon FBA, E-Commerce, Brand Building

To be successful on Amazon, differentiating yourself is essential. In this episode, I talk about the importance of brandability in the success of your business.    ⬇️ Click to view my available resources! https://www.andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, res...

As an importer, it's important for you to do your due diligence when it comes to looking for a supplier. In this episode, I talk the best practices for importing from China and overseas.    ⬇️ Click to view my available resources! https://www.andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currentl...

In this episode, I talk about how broad keyword campaigns can be effective for getting low cost clicks.    ⬇️ Click to view my available resources! https://www.andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In this episode, special guest Larry Lubarsky joins me to talk about the formula of success. He's a multiple 7-figure seller with a track record of massive success!   All of  Larry 's Resources:  https://linktr.ee/watchmeamazon   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website o...

In this episode, I talk about the difference among Broad, Phrase, and Exact match keywords in Amazon PPC. Phrase match is great for capturing a bigger and more relevant audience.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available d...

In this episode, I talk about why I highly recommend separating branded and non-branded keyword campaigns. Mixing branded and non-branded keywords in one campaign can skew your data over time.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for current...

If you don't execute your product idea well, then everything will feel saturated. In this episode, I talk about the importance of operating at a higher level to gain business success.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently availa...

In this episode, I talk about why you should NOT ask your family and friends to leave a product review on Amazon. It is against Amazon's Terms and Conditions.    ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources...

I've spent over half a million dollars and worked on hundreds of campaigns. Over the years, I've gotten better at executing these PPC campaigns and I've learned which strategies work best.   In this episode, I talk about how many keywords to target in your PPC campaigns. In your broad keyword campaign, I recommend 1-3 keywords, for phrase match campaign, I recommend 3-5, and for exact match campai...

If you are going to be aggressive with your daily budget and aggressive with your bids from the get go, make sure to check your campaigns daily and make the necessary adjustments.   In this episode, I talk about the pros and cons of both bidding high then slimming down and bidding low then building up.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources m...

If you want to survive and thrive in today's e-commerce landscape, you have to build superior products.  In this very important episode, I give 8 tips on how to make your product superior. 1) Do more research on your customer than your competitor 2) Have an actual interest and experience with your product 3) Buy competitor products  Listen to this episode to know more tips on how to make your prod...

In this episode, I talk about three things that are important if you want to promote a purpose with a product: 1) Have a purpose that your ideal customer cares about 2) Put your purpose on your product listing and packaging 3) Post about it   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit...

So many things have changed since 2017. In this episode, I share where I see myself and my family over the next five years.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In this episode, I share scenarios where you discontinue or re-release a product.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Execution takes action and patience and this takes more than just doing research. In this episode, I talk about the importance of balancing execution and patience when starting your own business or for life, in general.   I share my experience when I was a missionary for my church in Rio de Janeiro and how I used the perfect balance of execution and patience during my stay there.   ⬇️ Click to vie...

In this episode, I share 4 different ways to explain to your manufacturer how to modify your product: 1) Send your supplier photos of your product idea with edits on how you want to change your product 2) Send your supplier a video of your product idea and explain how you want the product modified 3) Send your supplier competitor products 4) Send your supplier a handmade prototype   ⬇️ Click to vi...

If the Amazon fees are increasing, the first thing you need to do is to run the calculations and see how it is actually affecting your margins.   In this episode, I discuss if you should raise your prices when Amazon fees are raised.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my web...

Have you tried doing keyword research and noticed that the product you're looking for doesn't exist? In this episode, I discuss how you can do keyword research for products that don't exist yet.   Search for keywords and use different variations of the keywords on search engines such as Google and Jungle Scout to see if there's a demand for your product idea.   ⬇️ Click to view my available resour...

In this episode, I get technical and talk about UPC and FNSKU barcodes and which one you will need. GTIN is the Global Trade Item Number and UPC (Universal Product Code) is the black line you can scan with the scanner.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me o...

You can always go back to your product listing and improve it as time passes. In this episode, I discuss how to edit your product listing after launching your brand.    ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, re...

Are you launching your Amazon business soon? In this episode, I share the ultimate Amazon Launch checklist. I talk everything you need to have done, where you need to be, and what you need to have completed.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social me...

Amazon Posts is Amazon's new beta feature where brand-registered sellers can post photo content to a feed, similar to the Instagram feed.    In this episode, I talk about where to find Posts and how to set it up, the minimum requirements, the analytics, and how it can help you boost sales for free.    ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources ment...

In this episode, I discuss 3 points to help you know which variations you should launch with. 1) Start sustainably - What does your budget allow for inventory ordering and PPC spend? 2) Prove the concept - Get profitable sales and get good reviews 3) Get as much feedback as you can from your ideal customer - Ask them for what they think before launching a SKU   ⬇️ Click to view my available resour...

Display ads are ads that show on and off Amazon to potential new customers, and people who have browsed or purchased your products. In this episode, I discuss whether or not it's worth it.   I also expound on other methods of targeting: contextual and audiences.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be...

In this episode, I share tips how to be careful on Friends and Family product reviews: 1) Pace your reviews 2) Reach out to people outside your family 3) Vary the ways that you share your product 4) Don't be afraid of pay-per-click sales 5) Make sure that the people you are reaching out to has reviewed other products    ⬇️ Click to view my available resources! https://andyisom.com/   Some products...