Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.

People tend to fall into one of two camps when it comes to persuasion.   They either think it’s all sleazy manipulation and avoid it or they think it’s all sleazy manipulation and embrace it ( #bromarketers ). Being persuasive, with intention and integrity is a skill which can be learned.  And for those whose products and services truly change lives - it’s important and a key part o...

Being in business at any stage, can feel like having your feet held millimeters away from a wood chipper - All the time. That’s life at the tip of the spear.  It’s an uncomfortable place to live. This week my guest is Sam Palazollo and his company is called Tip Of The Spear Ventures. Now - that sounds super macho and all, but in reality Sam is all about recognising the challenges and what it...

If failing sometimes is inevitable then doesn’t it make sense to have a plan for you’ll systematically turn that to your advantage? I think so and this week on the podcast we’re diving into this and so much more with author and coach Robin Waite. About Robin Robin Waite is the founder of Fearless Business, Speaker, Podcast Host and bestselling author of five books including Online Business St...

If your personal brand is all kind of left to chance then you’ll enjoy this week's guest. Today I’m speaking with author Alex Brueckmann about how to be much more strategic in your personal branding. https://www.brueckmann.ca/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ----...

I asked Dorie Clarke about her thoughts for choosing what you want to be known for. Her answer still has me reeling. If you’ve ever struggled with niching, why the successful loner is a myth or placing small bets in business can see you winning big then you will love this week’s podcast interview. ​About Dorie Clark ​​ Dorie Clark helps individuals and companies get their best ideas heard in...

Establishing yourself in the mind of a prospective client is hard enough.  Controlling it is quite another.  If branding is ‘what people say about you when you’re not in the room’ then you can leave that to chance or you can shape that conversation. Branding takes lots of forms and is influenced by a lot more than a logo. This week on the podcast I’m exploring what it takes to build a br...

Whether your business is a huge success or a trembling failure is largely an inside job.  It’s down to what happens in your head.  So it makes sense to think big and use every tool available to you to optimise your head for success.   This week my guest is Sean Osbourne and we’re going to jump ‘head first’ into some of the tried and tested techniques super successful people use...

Conversational commerce is the secret behind some of the biggest success stories online.  It brings good old fashioned shopkeeper relationship sales in the 21'st century in a way which truly scales and delivers results like nothing else. This week my guest is Paul Ace, one the worlds leading authorities on conversational commerce ( or c-Com ) and he's going to share exactly how to make it wor...

Joanne Sweeney works with the public sector on issues around communication and the use of social media in particular. She works with social media managers, policy makers and anyone who's job it is to be front and centre, online for police departments, governments, health services and even the UN. In this weeks show we explore Joanne's journey, her challenges, inspirations and really get under the...

If you post anything on social media then you’ll be familiar with the slightly vain frustration of people whizzing past your post without giving it a glance. Yes - those people might just be stupid.  But it’s more likely that you didn’t hook them. Today, on the podcast, I’m speaking with Brendan Kane about Hook Points.   If you’re wondering what a Hook Point is - and you should be i...

Today we’re exploring how nearly everybody can add a mastermind to their range of offerings to really boost both your impact and your revenue streams. No matter what business you’re in, you’re in the transformation business and masterminds are where people can learn and grow like nowhere else. If you’ve heard of masterminds but never really got it, or if you’ve been thinking about joining one but...

Being an introvert - and a generally shy one - I find a lot of things hard which many others in my space don’t think about.  Does this mean I get off the hook building my personal brand? - no way! If you identify as an introvert, then I’m thrilled to introduce you to @thefifimason who joins me on the podcast this week to talk about personal branding specifically for introverts. You know what?...

You might think you have disadvantages. You might think you’re too poor, too remote or too different to achieve your great things.  It’s tempting to think that way because it gives us a way out. It gives us an excuse to accept settling. This week my guest on the podcast is Daniela Nica. Daniela is one of the most impressive trainers, coaches and community leaders you will ever meet.  She...

Some people work for others and some people work for themselves.  That sounds very binary but life just doesn’t work that way.  A 9-5 job might have been right for you at one point - but maybe you’ve grown out of it.   This week my guest is Anna Lundberg and we’re talking about how to plan your exit from your day job, design a business around the life you really want and join t...

How do you talk about what you so it captures the imagination, lights people up emotionally and communicates the really deep reasons you add value in ways nobody else can? It’s a huge challenge.  Most people just make a noise, but what they really need is a strong clear signal. This week my guest is Tamsen Webster, author of ‘Find Your Red Thread’.  We’re talking about how to find the th...

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- Want the GPS to online and offline business success. No - like super success for normal people?  Yup - we’re going there this week.  Join me and Krista Mashore and in this very special episode we’re going to dive deep into how she built her multi million dol...

Do you have a podcast?  Have you ever thought about starting one?  If the answer is yes - or even maybe - to either of these questions then you are in for a treat.  This week our guest is Danny Ozment.  Danny is a podcaster and also runs a podcast production company looking after dozens of shows for all kinds of podcaster.   We talk about what makes a great podcast, w...

A lot of people tell you they have a marketing strategy when what they really have is a bunch of poorly thought through things they plan to do.  This week my guest on the Personal Brand Entrepreneur Show is John Jantsch is the author Duct Tape Marketing, a whole lot of other book and excitingly, the upcoming ‘Ultimate Marketing Engine’ We’re going to dive deep into what marketing strategy is...

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- Today on the podcast my guest is Jennie Wright and we're talking about virtual summits. Virtual Summits are great for guests, you get all that exposure, great for attendees, you get crystalised genius & community - but they're great for organisers too. Listen in a...

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- What you do matters. And if it matters to you then it almost certainly matters to others. If you can reach those people and help them affect what matters to them then you can build a movement. Building a movement doesn't happen by itself and this week my podcast guest...

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- Let's face it, you probably have moments when you think you do the same as many others. Marketing is the structured approach of defining who you are, what you do and who you do it for. This week my guests is Joseph Bojang and he's delivering the lead generation strate...

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- It's very rare that a podcast interview leaves me questioning everything I do but this interview with Tom Matzen accomplished just that. Tom's focus is helping people build 'high ticket' programs and explains to me why he feels that the orthodox 'ascension model' of o...

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- If you want to receive great value then you need to be a valuable person. Spending a little time each day trying to smooth out life's path for someone else, whether through connecting or any other way will compound up over time and return value back to you tenfold. To...

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- Words are how we connect with people. But when they're all you've got then the stakes get high. Meeting person to person you can be clumsy with words, but you can charm with a smile or engage someone with genuine interest and conversation. If you're business depends o...

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- What made you happy in business before might not make you happy now. Being open to radical change in your business is essential to be able to level things up significantly. This week my guest is Kim Doyal and she's going to share her business journey, her radical chan...