Building your Brand

If you enjoyed this episode please leave a 5* rating and review!  Sustainability is such a buzzword, but what does it actually look like when it comes to marketing our businesses? In this episode I chat to Laura Ahearn, the director of Cardiff marketing agency Millrace Marketing about this exact topic!  Laura's agency focuses on impactful campaigns for both people and the planet, and they recently...

Today I chat with Senior Growth Marketer at Podia, Marc Thomas about my favourite topic, failure! In the episode (which was recorded IRL in a podcast studio) Marc opened up about his journey with failure and he shared some really practical tips on how to use it to move forward. It was such an interesting discussion which I found incredibly comforting as well as useful and I hope you enjoy it as mu...

If you haven't yet heard me talk about my rejection challenge then get ready for a deep dive into it as today I chat with online pal (and the inspiration behind the challenge) Katie Chappell.  In 2019 Katie did a rejection challenge (politely called a 'no thank you' challenge) which transformed the way she works, leading to her working with her dream clients (Google, Brompton Bikes, Nespresso). Th...

It's a return to normal Building Your Brand episodes and I'm kicking things off by sharing a few things I relearned following my summer break from the podcast and from client work.  It's nothing groundbreaking but I wanted to share in case it resonated with any of you small business owners too! Let me know what you think and PLEASE pretty please leave the podcast a 5* rating and review on Apple Po...

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here . In this episode, I revisit my interview with managing director of independent branding and design studio Mother Design, Kathryn Jubrail who shared her wealth of knowledge about helping brands break through the sea of sameness and show their uniqueness. It's a great o...

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here . Laura Pashby is a writer and a photographer who tells stories using words and photographs on her blog, her Instagram audience, for brands, and in magazines. Laura's mission is to show others how to share their stories in order to connect with others, and she does it...

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here . In this bonus episode I chat with business and marketing strategist, podcast host, and monochrome enthusiast, Alice Benham! Alice is passionate about helping business owners to develop and implement the strategies and we chatted about that in today's mini-episode.  D...

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here . Sahar is a Pinterest Marketing and Business Strategist on a mission to help impact driven women grow profitable businesses without sacrificing family and when she turned her hand to Pinterest a few years back she increased her traffic by 300%, reaching over 2 million...

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here . Back in April 2021 I chatted with play theory expert Emma Worrollo aka A Playful Den. The journey to the adult-side is full of social conditioning and expectations which make us lose touch with our inner child and we forget how to play. But  play can connect us to wh...

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here . In this episode, I chat with Bristol-based marketing & small business expert Aime Cox-Tennant who supports creative small biz owners at her Bristol-based marketing agency Studio Cotton. In this bonus episode we chat about why you should take blogging more seriously. ...

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here . Ola is a full-time family content creator and former Global Brand Partnerships Manager at TikTok. In the original episode, we chatted about how to stand out on Instagram and TikTok but I chose a snippet where Ola shares the importance of making your audience feel som...

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here . In this episode I am joined by SEO specialist, marketing nerd and creative business cheerleader, Menekse Stewart. We delve into lots of topics in the original episode but I chose a snippet where we chatted about why email marketing is so important for a small busines...

It's been a while since I did a solo episode, but I decided to record one ahead of my short podcast break. In the episode I talk about how and why I planned a podcast break, what I'll be doing and I share a few personal lessons I've learned recently.  And I have a favour to ask! I've created a feedback form about the podcast to get to know you and make sure I'm giving you what you want. As a thank...

I'm pretty sure we all want to make sure our businesses are culturally sensitive but it can feel a little overwhelming.  Today I'm talking to designer and LinkedIn author, Nicte Cuevas , who I've been eager to record an episode with ever since we met last year in LA and discovered our shared passion for design, branding, and our Colombian heritage. We dive into ensuring our branding is inclusive a...

In today's episode, I chat with chronic illness coach and podcast host Alana Holloway who supports people to work with, not against their chronic illness to unlock the lives they want to live, and businesses they want to run.  As someone who doesn't have a chronic illness, but runs a business with accessibility as one of my core values It was a really valuable conversation. I learned what my clien...

For those of you who've been around a while, you'll know that before I focused solely on branding I used to run a stationery shop alongside my full-time job, selling at markets on weekends so I know just how hard running a product-based business can be.  I'm really excited to share today's episode with retail expert, author of Tame Your Tiger and Resilient Retail founder Catherine Erdly who joined...

In this episode, I chat with friend of the podcast, marketing expert and soon-to-be author Hannah Isted . We delve into how to get over the trap of creating what everyone else does, injecting personality into your brand and turning events into value-packed content. If you're burnt out trying to create consistent content and you need a helping hand, this is the episode for you. Don't forget to chec...

In this episode, I chat with fellow branding designer, creative mentor, and founder of design studio  Sarah Robertson , who runs her studio called These Are the Days. Sarah's expertise lies in supporting independent businesses with their strategy, styling, and storytelling to help them create brands that feel like home.  We explored what it looks like to foster community and touch on the concept o...

In today's episode, we dive deep into the topic of money and how our business and personal finances are inextricably intertwined so I'm thrilled to have money coach Talia Loderick on the podcast to discuss the role of our emotions and beliefs in money-related behaviors.  We cover a wide range of money struggles faced by individuals and business owners, and Talia provides practical advice on managi...

Trying to generate consistent income is what we all want for our small businesses and it's something I've been strategically focusing on over the years so it's the perfect topic to delve into on the podcast. In today's episode, I chat with Jeremy Mura , an award-winning logo and brand designer, YouTuber, and creator who generously shares how he's built his wealth through really diverse income stre...

In this episode of Building Your Brand, I interview my old boss Marksteen Adamson! Marksteen is a creative strategist who has work with brands, governments, countries, and charities on brand strategy and behavior and he loves a side project (or two). Marksteen shares his insights on the importance of passion projects alongside your work, drawing from his own experience creating impactful projects...

In this episode, I interview Meg Lewis, a designer, and educator who runs the studio The Meg Lewis Fun House , teaching workshops on personal branding, finding your style, and portfolio strategy.  Meg chatted with me about building an authentic and impactful brand around your personality and style and how that can help to make the world a happier place.  We discuss professionalism, dealing with ne...

Get a notepad and pen for this episode because I guarantee you'll have a long list of things to do after you listen!  Today I chat with photographer Anna Considine who shares some absolutely genius ways you can use that folder of brand photography images beyond your about me page.  From using your images to getting PR for your biz to giving your newsletter a glow-up Anna's achievable tips more tha...

If you're a photographer wondering about the dangers of AI and how to use it safely, you'll definitely want to tune into today's episode with professional photographer  Nick Dunmur who shares his insights and experiences. Nick discusses the potential pitfalls of relying too heavily on AI and offers practical tips for using it in a way that enhances your work without compromising your creative visi...

Lots of people will tell you that niching down is the easiest way to reach your target audience and grow a following relatively quickly. Well, you know I'm not the biggest fan of that advice and neither is my guest, renowned illustrator Kyle Webster who has achieved incredible things by purposely being a generalist.  We talk about how being a generalist benefits your business and why you should em...