Building your Brand

In today's first solo episode of the year, I'm sharing the one resolution I'm committing to in 2026; writing! I'll be honest I've already stumbled a few times, but I'm learning to let go of my all-or-nothing mindset and embrace consistency over perfection. I talk about why I've always told myself I'm "not a good writer," how I'm using the 750 Words website to build a daily writing habit, and why t...

Happy New Year and welcome back to the Building Your Brand podcast for 2026! I am so excited for what I have in store for this podcast this year. To kick things off, I'm thrilled to welcome back a returning guest for her third time on the show: Alice Benham. Alice is the perfect person to start the year with because I love how she thinks about goals and working on your business rather than just in...

In this final episode of 2025, I'm reflecting on how the format of two episodes a week has been and sharing exciting plans for 2026. From hosting my first live podcast event in Cardiff to pursuing more public speaking opportunities and even writing a book, I'm opening up about my goals, my philosophy on holding plans lightly, and why I love doing more of what's already working in my business. I wo...

I am so excited to have today's guest back on the podcast after recording an episode with her a long time ago about my rejection challenge. Yes, it is Katie Chappell, who was the original inspiration for that challenge! However, we are not talking about rejection today. Instead, we are talking all about Katie's incredible business as a Live Illustrator. Honestly, I love chatting to her; she is a t...

In this solo episode, I reflect on my journey through 2025; celebrating the goals I achieved, the lessons I learned, and the growth I experienced both personally and professionally. From speaking at Adobe Max and launching new projects to working with dream clients and growing the podcast, I share honest insights about what went well, what didn't, and how I'm setting the stage for an even more int...

In this episode, I really enjoyed picking the brains of Niki Hutchison, a marketing strategist who is passionate about online businesses marketing themselves like pros. We discuss moving away from amateur ways of doing things to ensure you are marketing like a professional. Even though I am not a trained marketer myself, I have loved learning about it over the last decade of running my business. N...

We're in December and I am naturally getting reflective. In today's solo episode I am chatting through my business model and doing a little bit of an audit. I talk about why I've made certain decisions in my business in the way that I run it. I hope you find this episode helpful and insightful. I would love to hear what you think of this episode, and these solo episodes in general so please do let...

Today on the podcast I am chatting to Josephine Hatch, who is an Innovation Director with over 20 years of experience in foresight, cultural strategy, and brand innovation. Now, you might not totally know what any of that means, but basically, we are talking about trend forecasting! One of the things that really struck me during our chat is that, as creatives and small business owners, many of us...

In this solo episode of the Building Your Brand podcast, I take you behind the scenes of one of my favorite recent client projects. I share insights into my branding process, the importance of collaboration and communication, and what I think makes for a dream client relationship. I give a candid account of how I work and what I value most in my client partnerships. I would love to hear what you t...

 Something that really inspires me in the small business world is how many turn their hands to teaching online, myself included. I remember teaching my very first workshop online to over 350 people around the world during lockdown and absolutely LOVING it. Since then I've taught lots more and created group courses that I'm so proud of which is why I was thrilled to chat to Patricia van den Akker,...

In today's solo episode I am chatting about the levels of discomfort we can step into in our businesses to activily pursue growth.  'Get out of your comfort zone' isn't always a helpful phrase when there's no nuance added to the context. I chat through what has now become the normal signs and signals for me that I am in that sweet (horrible) spot of discomfort that is just right for me - uncomfort...

Have you ever thought about becoming an influencer, or perhaps working with creators to grow your brand? This week, I chat to Jason Tamou , formerly a Social Media Manager at Adobe, who has an incredible wealth of knowledge on the creator economy and influencer marketing. Jason shares his journey from being a videographer and photographer to growing a viral food TikTok brand to working with massiv...

In today's solo episode I start the conversation around our identities within our businesses and how our job titles and professional labels shape our sense of identity. I get personal and reflect on navigating multiple roles, the pressure to define myself by a single career, and the freedom to choose my own narrative.  I'd really love to know what you think about the labels and titles we give ours...

I was so inspired when I heard Laura Belgray speak earlier this year at the Atomic Con conference in Newcastle, I just had to have her on the podcast! Laura is the founder of Talking Shrimp, and her mission is to help entrepreneurs and small businesses find the words and the chutzpah to make their business a perfect expression of their personality —what she calls the "holy grail of work". In this...

Celebrating the milestone of 200 episodes of the Building your Brand podcast! 🥳 It's really hard to quantify the direct impact having a podcast has had on me and my business but I hope in sharing some of the lessons I've learned along the way you can get a really good idea of why it's a valuable part of my business and maybe you'll feel inspired to start your own? I'd love to know your thoughts a...

If you've ever considered writing a book but felt overwhelmed by the thought of it, this is the episode for you! Perhaps you're sitting on a bunch of content and don't realise it could form an amazing book or worry self publishing is costly and stressful? Writing a book is a (secret) goal of mine which is why I wanted to interview Amy Warren , an author, ghostwriter, and book coach about how she h...

For this week's solo episode of the Building your Brand podcast I've recorded a little mid-event review at Adobe MAX 2025 in LA. I talk about the features revealed in the Opening Keynote, my favourite bits of the conference as well as some things that might not be what you'd expect. Join me for a chat about the thoughts in my head and a little bit of a behind the scenes at Adobe MAX LA. I hope you...

I am really trying to cover all different aspects of branding and marketing with this podcast so today I'm diving into something I haven't covered much: how to attract your dream clients through your brand messaging. I chatted with Kierian Cameron , a graphic designer, brand consultant, and the founder of the UK's first premium print-only business newspaper for brand-obsessed founders and entrepre...

The topic of AI can be confusing and contenious for small businesses. I wanted to have a chat through the ways in which we need to be aware of how using Generative AI can affect our small business and brand. I look at ways it can harm our brand and ways we can use it that keep us true to our brand. I'd love to know if you've thought about making a statement around your AI usage in your business? I...

If you've been following me for a while, you'll know that YouTube is something I've been trying to do more regularly and that's why I was so excited to chat with the brilliant Jade Beason for this week's episode. In our conversation, Jade shares so many practical tips on how to grow your YouTube channel, and she also speaks with such honesty about her own experience—how she got started with no edi...

2025 seems to have been a tough year for small business owners so today on the podcast I am giving us all a little pep-talk and a reminder about why it is absolutely brilliant to keep showing up as best we can in and for our businesses.  I'd love to know how things are going for you and if any of this has been helpful and encouraging. Come find me on instagram where I am  @‌lizmmosley or @‌buildin...

One of the things I love most about building a brand is the opportunity to explore creative projects beyond my core offering.  Whether it's a podcast, a book, or a YouTube channel, these projects allow us to share our work in new and exciting ways.  That's why I'm so excited to share my conversation with Izzy Poirier and Caroline Sarrette, the brilliant minds behind the Ottawa and New York Design...

Context collapse online is a huge reason why people can end up misunderstanding or misinterpreting content that you create; small business owner or not! It's also just so easy and lazy to make a comment without first looking for deeper context ourselves. On todays's solo episode I am talking about some negative comments that showed up on a video that I made for a brand and how I felt about them an...

On this week's episode, I chat with Paul Ince, also known as Biz Paul, about his experience running "Marketed Live," an event he started to help build his brand and business and one I attended as a keynote speaker! We dive into the behind-the-scenes insights of organizing an event, discussing everything from finding a venue and selling tickets to the importance of customer service and food. Paul s...

I recently did a Q+A box over on my instagram and today's episode is me answering the questions that came up. It's so great to be able to answer specific questions from listeners and I hope you enjoy discovering the answers to the questions asked too! If you have any other questions for me, or if the answers sparked more questions come find me on instagram where I am  @‌lizmmosley or @‌buildingyou...