Building your Brand

If you've ever wanted to understand what a funnel is and how it fits into your sales and marketing this episode, with returning guest Menekse Stewart, is a must listen. In less than an hour we dive deep into sales and marketing funnels, how we all use them (even when we don't realise we are) and the difference between a value driven marketing funnel vs. a 'skeazy' one. Alongside really practical m...

Wearing all the hats as a small business owner can be exhausting and it's SO easy to feel worn down by it all. But today I'm offering four ways small business owners have the upper hand over big businesses and why you shouldn't sleep on those advantages. If you've been feeling worn out and disillusioned with your small biz this is the perfect pep talk episode to listen to.  If you enjoy listening...

In this episode I chat to Carla Pyke who created the circle planner and founded her business selling beautiful and practical planners to help people feel less overwhelmed and able to enjoy life more.   We talk about how Carla started the circle planner. Her tips for being productive. How she uses her planner and how the behind the scenes of your business can impact your brand.   If you want an aut...

In this episode I am joined by Andy Lambert who has over 12 years of experience in creating markets, building profitable businesses, and leadership roles in industry-leading SaaS (Software-as-a-Service) organisations.   Working exclusively in B2B SaaS, he has led sales and marketing teams, created two businesses from scratch, and achieved significant exits. In 2016, he joined two others as one of...

In this episode I chat to Anyo Green from Northern Bee Marketing who has a decade of social media & digital marketing experience. She first dabbled in SMM as a self-taught enthusiast back when Pinterest was an invite-only platform!  Her passion led her to work full-time where she marketed it all from wedding favours & bed frames to services at some of the UK's leading companies. Anyo also spends a...

In this episode I chat to Ingrid Fernandez who is a freelance consultant lawyer and I quiz her all about what small businesses need to do to be legal compliant in the UK.   She has lived and breathed commercial law for 10 years, working for both Magic Circle and boutique law firms. But she decided it was time to hang up her suit, swap board rooms for coffee shops and use what she'd learnt to help...

In this episode I chat to Alanna Flowers who is a freelance lettering artist and designer based in Brooklyn, NY where she runs AGF Design Studio.  As a lettering artist, she creates work using bold lettering in a range of styles for brands like Adobe, The Los Angeles Times, and American Greetings. In addition to working with clients, she enjoys sharing what she knows about lettering, digital art,...

In this episode I am chatting to Hannah Isted from Hi Communication who is all about making marketing as simple as possible for small business owners. I have benefited so much from her encouragement and support and so wanted to chat to her about ways to make marketing seem less overwhelming when you don't have the budget to outsource it to a team.  We chat about: How to work out where is the best...

This week on the podcast is a solo episode with host Liz, answering questions from the audience about branding and marketing.  A few things  I chat about in this episode: How I got started in my career What I love about Branding and Marketing How to decide on a colour palette for your brand  What branding actually is Advice for how to handle launching new branding To find out more: Design your own...

Lisa Furze [pronounced like "furs"] is an Australian brand designer who works with service-based business owners, helping them to clarify their brand message and craft an identity design that showcases the quality of their work. She puts a lot of emphasis on collaboration and helping her clients identify their own values and beliefs so that the resulting design work is informed by a real understan...

Today I have my first repeat guest on the podcast. Aime is a small business expert and founder of Bristol-based website design studio, Studio Cotton. She and her team support creative indie businesses with website advice and consultations, through to complex and beautiful custom WordPress websites. And today we dig into how to create a website that converts for your business.  We talk about: Worki...

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their "magic" and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple...

In this episode I chat to Fiona Thomas is an author and freelance writer with work published in iPaper, Grazia, Happiful Magazine and Huffington Post. Her most recent book Out of Office: Ditch the 9-5 and Be Your Own Boss has been featured in Stylist, Forbes, Daily Mail and was shortlisted for Business Book Award. She also hosts online courses and events to help budding writers bloom. In this epis...

In today's podcast episode I am chatting Lauren O'Sullivan. Lauren is a Business coach, marketing expert AND psychotherapist. We had a brilliant chat all about how knowing and understanding yourself better can help you in your business. I have really noticed over the past couple of years that the more time I spending understanding myself and how I work the more equipped I am to tackle running my b...

There are so many facets of life that can have an impact on our businesses. If you menstruate that can influence how you feel about your business and your work regularly. In this episode I chat to cyclical living mentor Jen Wright about how we can use natural cycles - menstrual, lunar and seasonal to support us as we work.   Jen runs the Aligned Community, a private online space fuelled by connect...

In this episode I am chatting to Kathryn Jubrail who is the Managing Director of independent branding and design studio Mother Design, part of the Mother Family spanning London, NY, LA, Shanghai and Singapore. With over 15 years' experience in brand-building and strategy for the likes of Facebook, BBC and Nuud, Kathryn's an expert at helping brands break through the sea of sameness and convey genu...

In today's episode I am chatting to James Martin who you might know from instagram as Made by James. He is a logo and brand identity designer recently author and has become well know for not just sharing his final designs but for showing behind the scenes of the whole process of creating logo's. I wanted to chat to James about logo design but what he share's online is so so much more than that and...

Laura Pashby is a writer and a photographer. She tells stories using words and photographs on her blog, to her Instagram audience, for brands, and in magazines. Laura spent three years as the deputy editor of 91 Magazine – an independent magazine that covers all aspects of creative living. Across social media, but particularly on Instagram, she has an established and engaged following with an inte...

In this solo episode Liz explores when might be the right time to invest in professional branding for your business (spoiler it's not always before you launch your business). She also walks you through a few options if you decide to tackle your branding yourself and also gives some tips for finding the right designer for you if you are ready to outsource your branding.    In this episode Liz talk'...

Sasha classes herself as a writer, doubter and doer. Even though she's been writing in some form from the age of eight, she only started calling herself a writer last year - a rebellious act against her self-doubting nature. She's an avid journaler and lover of words, who wants to use them to challenge the negative narratives that women can have about themselves. She does this through what she cal...

Ian Barnard is a digital lettering artist and calligrapher from the UK. He has a passion for inspiring, entertaining and helping people to get better at their lettering skills through videos on his Instagram and Youtube channels and also creating digital lettering brushes for the iPad. In this episode we chat about how what started as a hobby has now turned into his full time work.  We also talk a...

In this solo episode I share some of the key lessons that I have learn't (or re-learn't) from interviewing my guests in Season 2. Join to me to get inspired and think more about building a business that is unique to you and feels good to you. I also touch on aspects of marketing and branding and what some of my favourite business tech tools are.  To find out more about me and what I do you can vis...

In this episode I chat to Alice Benham a business and marketing strategist, podcast host and monochrome enthusiast! Her job is to help you connect with the big picture of your business and inject the support and expertise that will get you there, on your terms. With a focus on having fun whilst you grow, her expertise centres around helping you to discover your mission, communicate your vision and...

Luci runs Eileva Tide Studio; a branding, web and creative design and strategy studio for female-run businesses. Luci has been designing brands and websites for almost 10 years and takes a unique, holistic approach to her design work. Her design and strategy is very intuitively led to ensure the end result resonates both with her clients and their dream target market. She also has launched product...

Yvie Ormsby is a creative sidekick, small-biz champion, colour-lover and the founder of Yoco Studio. She helps women with big ideas amplify their business with bold and playful branding and creative content that is as packed full of personality as they are. In this episode we talk about: Different ways that small business owners can niche their business How to make niching work for you What should...