Building Brands

What does it really take to go from drawing house plans to building entire communities? In this episode of Building Brands , Arlene Rodriguez sits down with Shaunn Slaughter , Managing Member of Highland Parc Homes and Highland Parc Design, to discuss his journey from serving in the military to becoming one of Georgia's respected custom home designers and builders. Sean shares how he built his...

On this episode of Building Brands , we sit down with Sam Bass, Vice President of Sales at Dream Finders Homes, for a real conversation about leadership, longevity, family, and the evolving housing market. With nearly 40 years in homebuilding, Sam shares his journey from on-site sales agent to executive leadership, the lessons that shaped his people-first approach, and why staying connected to the...

In this episode of the Building Brands Podcast , Arlene sits down with Maria Whitlach, the Sales & Marketing Operations Manager at McKinley Homes, for an honest and fun conversation about the realities of new home sales, leadership, family, and what’s really happening in today’s housing market. Maria shares her journey from being a single mom hustling in New Jersey to becoming a key leader in...

From her early days running track to leading high-level financial decisions, Dana shares what it really takes to succeed in the homebuilding industry—and it’s not just about numbers. We dive into: The real advice every professional needs when stepping into finance or leadership Why understanding why people ask questions will set you apart in any role Key 2026 market indicators (interest rates, inf...

A podcast that takes you inside the world of homebuilding—through the leaders shaping it. From sales and finance to construction and operations, each episode brings real conversations with the people responsible for turning land into communities. The decisions, the pressure, the timelines—and the teams behind it all. This isn’t surface-level insight. It’s a closer look at how the industry actually...