Builders by Proxify

How do companies move beyond AI pilots and actually scale AI across their organization? In this keynote from Proxify HQ, AI strategist and transformation expert Rocío Bachmaier shares practical lessons from helping organizations adopt, implement, and scale AI successfully. Drawing from real-world experience working with companies across industries, she explores the most common mistakes that preven...

AI is changing technical roles faster than ever. But does that mean customer-facing engineers are becoming obsolete? In this episode of Builders, Lee Haynes sits down with Liliana Lindberg, Lead Solutions Engineer at Slack, who has also worked at Google and startups throughout her career. They discuss what solutions engineers actually do, why technical expertise still matters in the age of AI, and...

AI, organizational transformation, leadership, hiring, AI native companies, the future of work, organizational design, and AI adoption are changing how businesses operate. In this episode of Builders, Armin Catovic, Director of Data & AI at Funnel, shares a fascinating perspective on how AI is fundamentally transforming organizations—from leadership structures and hiring practices to decision-...

Data Engineering, Machine Learning, AI, Data Trust, AI Governance, and ML Ops are transforming how companies scale intelligent systems. In this episode of Builders, Deepak Yadav, Engineering Leader at Amazon with 19+ years of experience in data engineering, analytics, and AI/ML, shares what it really takes to move machine learning from proof of concept to production. We explore the hidden challeng...

Leadership, engineering teams, AI in software development, responsible tech, career growth, and the future of work. How do great engineering leaders build high-performing teams in the age of AI? In this episode of Builders, Bosch’s Kamyar Gilak shares practical insights on leadership, team building, AI tools, software engineering, responsible tech, sustainability, and staying relevant in a rapidly...

Data science, AI, spam detection, fraud prevention, MLOps, and machine learning teams are reshaping how product companies build trust at scale. In this episode of Builders, Liniker Seixas, Senior Staff Data Scientist and Team Lead at  @truecaller  , explains how data science teams can move beyond experiments and build models that actually work in production. Why do so many companies fail to turn d...

Discover how IKEA's Head of Engineering Loyalty, Jip Koudjis, is transforming global loyalty systems to deliver personalized experiences at scale. Learn how IKEA consolidated 11 local programs into one unified platform, driving data-driven growth and customer engagement. Explore the challenges of aligning teams across 31 countries and the strategic role of AI in personalization. This episode i...

Data Engineering, AI Experimentation, Health Tech, and Data Platforms are reshaping enterprise innovation. In this episode of Builders, Jonas Dieckmann, Global Manager of Data Intelligence & Team Lead of Data Engineering at Philips, explains how one of the world’s largest health tech companies is scaling AI through cross-functional collaboration, domain-driven data platforms, and rapid experim...

AI, Data Innovation, Data Strategy, and AI Leadership are redefining how companies compete. In this episode of Builders, Goran Cvetanovski, founder & CEO of Hyperite, shares key insights from the Data Innovation Summit in Stockholm, from operationalizing AI and building scalable data infrastructure to AI governance, leadership alignment, and the future of enterprise transformation. Why are som...

AI, retail, demand forecasting, personalization, organizational structure, AI trends—key insights in this episode. We talk with Sander Ardinois (VP of AI at H&M) about how AI is reshaping retail, from forecasting to personalization and beyond. Chapters (00:00) Introduction to AI in Retail (01:11) Sander’s Journey into AI and Machine Learning (04:10) The Intersection of Data and Retail (05:35)...

AI in engineering, career development, and engineering leadership are changing fast—and most engineers aren’t ready. In this episode, Lobo Olsson reveals how AI tooling, automation, and tech innovation are reshaping the future. Learn the truth about generalist vs specialist roles, how to build future-proof skills, and what it really takes to survive and thrive in the AI era. Chapters (00:00) The J...

Sustainability, IT, digital transformation: inside Siemens’ journey using AI, greener data centers, and smarter operations to drive decarbonization. Helena Babelon shares how strategy, circularity, and sustainability reporting come together to shape a more sustainable future. Chapters (00:00) Introduction to IT Sustainability and Helena’s Journey (02:54) The Role of IT in Driving Sustainability at...

Cybersecurity, AI, leadership: how can cyber teams tackle digital threats, AI risks & talent gaps? Lee Haynes sits down with EY’s Director of Cyber Security, Marco Pineda, to talk about strategy, innovation, and the future of AI in security. Chapters (00:00) Introduction (01:02) Marco’s Journey into Cybersecurity (03:24) Defining Cybersecurity (04:52) Leadership Philosophy in Cybersecurity (07...

Explore the fascinating career journey of Noelia Almanza from medicine to tech leadership via law, in a conversation that focuses on uncovering insights on organizational resilience, decision-making, and the future of AI in engineering. Noelia is now the Chief Studio Officer at Paradox Interactive, and was working as Head of Engineering & QA at King/Candy Crush Saga at the time of filming this...

In this episode of Builders, host Lee Haynes speaks with Yogesh Malik, Co-Founder of Bytelens: AI for observability, Tech Investor and Advisor, about his extensive journey from India to becoming a key player in global telecom transformations. Yogesh shares valuable leadership lessons, the importance of balancing innovation with reliability, and the role of emerging technologies like AI and 5G in s...

In this conversation, Galina Ester Shubina, VP of AI at Tripledot Studios, shares her insights on the evolving landscape of AI and machine learning, the importance of diversity in tech, and the challenges organizations face in adopting these technologies. She discusses the hype surrounding generative AI, the risks of over-investing in speculative initiatives, and the critical role of technologists...

In this episode of Builders, host Lee Haynes speaks with Florian Westerdahl, Global Head of IT at Vitrolife Group, about his extensive career in technology and leadership across various industries, including retail and MedTech. They discuss the importance of adaptability in organizations, the challenges of digital transformation, and the critical need for alignment between technology and business...

In this episode of Builders, host Lee Haynes speaks with Khizar Naeem, Product Lead at Deel, about the evolving landscape of product management, particularly in the context of AI and customer insights. The conversation explores the differences between conventional product management and the messy realities of high-growth companies, the rise of senior individual contributors, and the essential skil...

In this episode of Builders, Rocío Bachmaier, CEO of Atlan AI, discusses the evolving landscape of AI and its impact on competitive advantage. She highlights the paradox of AI making it easier to build while eroding traditional business moats. Rocio emphasizes the importance of defensibility, velocity, and integration in the age of AI, and shares insights on how companies can navigate the challeng...

In this episode of Builders, host Lee Haynes sits down with Vilhelm von Ehrenheim, co-founder and Chief AI Officer at QA.tech, to unpack how Agentic AI is reshaping software development and quality assurance. Vilhelm shares his path from theoretical physics to real-world AI, and explains why successful enterprise AI requires clear ownership, measurable goals, and strong engineering foundations. To...

In this episode of Builders, Lee Haynes speaks with Ana Isabel Casado Gómez, Head of Operations, Data and AI at SumUp. They discuss Ana’s career journey, the evolution of data challenges, and the role of AI in enhancing operational efficiency. Ana shares insights on building data teams, hiring challenges, and the importance of curiosity in candidates. The conversation also covers the differences i...

In this episode, Karin Håkansson, Head of Data at Adapteo Group, discusses her extensive experience in data management and the unique challenges faced in the modular construction industry. She emphasizes the importance of data in driving sustainability, fostering collaboration across teams, and the need for effective hiring practices in data roles. Håkansson also highlights the significance of int...

In this episode of Builders, Lee Haynes speaks with Alexandre Paternoster, at the time of filming this episode the Senior Manager in the Digital Strategy Group at KPMG Netherlands, and currently the Data & AI Platform Lead in the Data & Analytics department at Van Oord. They discuss the evolution of AI as a continuation of digital transformation rather than a revolution, the importance of...

In this episode of Builders, host Lee Haynes speaks with Oliver Spragg, former CTO of Plan A, about his journey in technology leadership and the importance of sustainability in tech. They discuss the challenges of building data-driven solutions for climate action, the definition of high-performing teams, and the role of diversity in enhancing team performance. Oliver shares insights on effective e...

In this conversation, Cecilia Borg, Interim VP of Tech Ops at Viaplay, joins Lee Haynes to discuss the essential qualities she looks for when hiring developers, emphasizing the importance of being a team player, transparent communication, and engagement in a remote work environment. She highlights the need for developers to actively participate in team dynamics and to express their feelings and co...