Builder Funnel Radio

In a special episode of the Construction Cut, Taylor and Spencer break down the 2020 State of Remodeler Marketing Report, discussing various trends and statistics we've uncovered this year. They look to the state of remodeler marketing in 2021, and what companies plan to do to boost their marketing in the new year. Show Sponsor: BuildBook is a 24/7 client communication platform for construction. S...

Spencer makes a quick announcement regarding Builder Funnel moving offices and the Family Business podcast taking a very short break.

The business and marketing landscape has changed so much in the last six months. Spencer is joined by marketing professionals, Taylor Rennick and Danielle Russell, to discuss the immense growth and changes businesses have had to adapt to this year. Listen for the changes they've seen with their clients and their tips on trends to watch out for to bring your business forward. Are you confident in w...

This week, Taylor covers changes to federal law regarding independent contractors, the incoming wave of COVID-19 related penalties and fines on job sites, and the positive news hat trick the construction industry scored last week. Show Sponsor: BuildBook is a 24/7 client communication platform for construction. Social-media style messaging tools. Simple photo sharing and doc management. Task track...

Your business must be able to adapt to the current environment. In this week's episode, Wes and Brooks share their advice on why being open to change is good for your family business. Business owners that listen and make changes based on what their clients are looking for will be better off. Listen for their tips on how to adapt your business for today's market, balance your business goals, educat...

In this episode, Dave Miles of Miles Brand discusses all things branding. He talks about branding on a local level, how much you should be spending on marketing tactics, and how to differentiate your brand. https://info.builderfunnel.com/builder-funnel-radio/brand-your-local-construction-business-dave-miles

Facebook Ads are a helpful way to consistently drive traffic to and conversion on your website. In this episode, Spencer Powell and Danielle Russell dive into the basics of selecting your goal, timeline, budget, and what type of ad to use in certain scenarios. If you're looking to get started with Facebook Advertising for your remodeler business, this episode is for you! https://info.builderfunnel...

This week, Taylor covers the impact the wildfires in the west have had on construction projects, why Phoenix continues to grow despite the year that is 2020, and the cities that are thriving in a seller’s market unlike we’ve ever seen.  Show Sponsor: BuildBook is a 24/7 client communication platform for construction. Social-media style messaging tools. Simple photo sharing and doc management. Task...

Find yourself at work all the time? Fear that you're missing out on things going on in your personal life? It's a concern most professionals have throughout their careers. Sometimes work success spells danger for personal matters. Wes and Brooks are here to share their experiences and shed some light on work-life balance. While balance is hard to truly achieve, there are ways to lessen the impact...

Do the prospects visiting your Facebook Business Page know how to convert? Draw your audience in by designing your page to flow and function as a sales funnel. By developing top of the funnel, middle of the funnel, and bottom of the funnel content and conversion opportunities, you're optimizing your audience's experience when visiting your page. Follow along as Spencer Powell and Danielle Russell...

In this episode, Spencer dives into some of his top leadership and business lessons. He discusses the top 5 things that have made the biggest impact on his business and how you can incorporate them into your construction business. https://info.builderfunnel.com/builder-funnel-radio/build-a-successful-construction-business

What's the difference between boosting a Facebook and creating a Facebook ad? How do you know when to boost a post? Here's everything you need to know about the basics of a successful boosted post on Facebook! https://info.builderfunnel.com/builder-funnel-radio/mastering-facebook-marketing-for-remodelers

This week, Taylor reports on the latest string of contractors and construction-related businesses to be accused of defrauding the government’s PPP program, and why homebuilder confidence is at a record high. Show Sponsor: BuildBook is a 24/7 client communication platform for construction. Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that...

Wisdom allows us to take our past experiences and reflect on what could be done differently for the future. Sometimes, we go through situations and say, "I wish I would've known this before." Thankfully, in this episode, Wes and Brooks go through the hard family business lessons they had to learn in hopes that you don't have to. Listen for their tips on managing employees, becoming a better boss,...

Are your posting strategies as efficient as they can be? Which Facebook metrics are useful and how can you use them to your advantage? Learn more as Spencer Powell and Danielle Russell explore the various Facebook metrics and explain how to use them to your full potential. https://info.builderfunnel.com/builder-funnel-radio/mastering-facebook-marketing-for-remodelers

In this episode, Lindsay and Paul Colwell, of Cullum Homes, discuss how they are pushing the envelope in terms of technology, processes, and systems. https://info.builderfunnel.com/builder-funnel-radio/staying-ahead-of-the-curve-lindsay-paul-colwell

Who is your ideal buyer? Are they the ones you attract to your page? How engaged are they? Do you have the appropriate conversion opportunities for TOFU, MOFU, and BOFU based on your target audience? Follow along as Spencer Powell and Danielle Russell explain how to determine who your target audience is and how to engage them. https://info.builderfunnel.com/builder-funnel-radio/mastering-facebook-...

This week, Taylor reports on the escalating price of lumber, the shift to suburban home building, and why OSHA is warning the construction industry to look out for counterfeit N95 masks. Show Sponsor: BuildBook is a 24/7 client communication platform for construction. Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a de...

It's important to know what's going on in your family business. Whether it's every month, every quarter, etc., company board meetings are essential in determining what direction your family business is heading. Not sure who should be a part of your company board or how meetings should be structured? Wes and Brooks break down their advice on setting realistic business goals and who you should trust...

Is your Facebook branding intentional? Are you leaving the first impression worthy of $100K+ kitchen remodel when someone lands on your profile? Does your audience know how to reach you if they're ready? Tune in as Spencer Powell and Danielle Russell dive into a discussion around her top 3 profile optimization tips to drive traffic and conversion. Check out the show here: https://info.builderfunne...

In this episode, Spencer discusses how to generate a consistent lead flow. He discusses the importance of investing money in your marketing to generate more leads, increase sales, and increase your revenue and how Builder Funnel Academy can help you achieve this. https://info.builderfunnel.com/builder-funnel-radio/process-for-generating-leads

This week, Taylor's back to cover the hottest summer housing market in recent memory, why the housing market is "on a sugar high" and other topics influencing the construction industry.  Show Sponsor: BuildBook is a 24/7 client communication platform for construction. Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a de...

In most cases, you only have one chance to lose all of your money. In this week's episode, Wes and Brooks discuss the importance of managing your balance sheet. Think of your family business as a "fortress" that needs to have enough defenses to withstand unforeseeable costs and unfavorable market conditions. Listen for ways to manage lines of credit, build up your assets, foster lending relationsh...

In this bonus episode, Dana Severson, head of marketing at BuildBook, discusses the challenges small to medium size building and remodeling companies may face with online marketplaces, specifically with Home Advisor and Houzz. https://info.builderfunnel.com/builder-funnel-radio/ugly-truth-home-advisor-houzz-dana-severson

In this episode, Bryan Sebring, discusses what he has learned in the past 5 years about digital marketing from building his company’s website. https://info.builderfunnel.com/builder-funnel-radio/content-marketing-for-remodelers-bryan-sebring