Build Your Salon with Phil Jackson

Turnover looks sexy, but it doesn’t tell the full story! If you’re only tracking your takings, you’re missing  crucial  insights about your salon’s success. In this episode, I’m sharing my  Metrics Monday  routine and the key numbers every salon owner should be tracking—beyond turnover. From profitability and cash reserves to sales, marketing, and progress towards your goals, I’ll help you build a...

There’s a dangerous trend creeping into our industry—the art of playing small, setting lower goals, and hiding behind “work-life balance” as an excuse for stagnation. I’m calling it out. In this episode, I challenge the growing mindset that ambition is toxic and that pushing for more somehow makes you greedy. The truth? Growth is meant to be uncomfortable. Discipline, hard work, and leadership are...

AI isn’t just for tech geeks—it’s a game-changer for salon owners too! But most of us are only scratching the surface of what’s possible. In this episode, I’m sharing five surprising ways you could (and should) be using AI in your salon business to save time, boost efficiency, and make smarter decisions. From generating client emails in seconds to analysing big data without the headache, I’ll walk...

In this episode of the Build Your Salon podcast, I’m tackling some of the sensational headlines making waves in the salon industry. Are apprenticeships really disappearing? Is the salon sector on the verge of collapse? I’m here to set the record straight and challenge the doom and gloom narrative. I’ll share why tax cuts aren’t the magic solution and explain how the rise of the gig economy and hig...

Why You Should Be Charging High-Ticket Prices in Your Salon Are you happy to be part of an industry that’s historically underpaid? I didn’t think so! In this episode, I’m tackling the topic of  high-ticket pricing —why you should be charging more and how to do it without scaring clients away. I’ll walk you through the mindset shifts you need to make, why cost-plus pricing is holding you back, and...

In this episode, I dive into the transformative power of salon memberships and how they can not only revitalise your business but also foster client loyalty. Join me as I explore the psychology behind customer habits, demonstrating why memberships should target those good customers who have the potential to become great. With insights on pricing strategies, enticing benefits, and building predicta...

In this episode, I dive into one of my favourite subjects: money and how it can be effectively managed within your salon business. We all know that a penny saved is a penny earned, and I provide practical strategies to help you cut costs without sacrificing quality. From categorising your expenses to identifying major spending areas like wages and product costs, I offer insights on where to find s...

In this episode of the Build Your Salon podcast, I sit down with Phil Evans, the Managing Director of Salon Guru, to discuss the often overlooked importance of having a strong website in the salon industry. As we delve into the evolving landscape of digital marketing, Phil shares his insights on why, despite the rise of social media, a website remains an essential tool for attracting and retaining...

In this episode, I welcome Arif Isikgun, a retail expert and beauty educator, to discuss the often complex relationship salon owners have with retail. We delve into why retailing is not just an obligation but can be a true asset to driving growth in the beauty industry. Arif shares his innovative strategies on transforming retail from a mundane task into a thrilling opportunity for building custom...

In this episode of the Build Your Salon podcast, I reflect on the journey of 2024 and share valuable insights to set you up for a remarkable 2025. Join me as I delve into the shifts in salon dynamics and client behaviour observed in December. We’ll discuss strategies for navigating the quieter holiday periods and how to adjust your marketing approach in a way that feels fresh and engaging. I encou...

In this episode of the Build Your Salon podcast, I delve into my top five business resolutions for 2025 that promise to transform your salon experience from merely surviving to truly thriving. Join me as I explore the importance of understanding your salon’s financial health, enhancing customer experiences, and investing in your professional skills. Together, we’ll identify opportunities to divers...

In this episode of the Build Your Salon Podcast, I delve into the exciting transformations we're poised to witness in salon marketing as we approach 2025. As the hair and beauty industry becomes more competitive, I share key strategies for attracting and retaining high-quality clients amidst evolving dynamics influenced by AI technology. You’ll hear my thoughts on the crucial role of video content...

In this episode, I dive into the intricate world of recruitment within the salon industry, sharing invaluable insights on how to build a successful team, whether you're hiring your first employee or your hundredth. Join me as I offer practical tips to effectively navigate the recruitment landscape and avoid common pitfalls. We'll discuss the importance of patience in finding the perfect fit, ident...

Join me in this episode where we dive into innovative ways to promote your salon without relying on discounts. I share insights on why leaning into your expertise can attract customers willing to pay more and travel further for your high-level services. Discover practical strategies to enhance your offerings by adding real value without increasing costs, enabling you to fill those challenging whit...

In this episode of "Build Your Salon," I delve deep into the crucial topic of cash flow management, a key factor in the success of any salon business. Join me as I share my top five tips to ensure your salon not only survives but thrives. From practical budgeting strategies to understanding the importance of forecasting, I’ll guide you in making friends with the numbers and optimising your financi...

In this episode of Build Your Salon, I delve into a crucial topic: how to keep our salon teams motivated and performing at their best. As your host, Phil Jackson, I share insights from my extensive experience in the industry, addressing the challenges faced by employers in keeping their teams engaged and productive. We discuss the importance of effective communication and the need for regular one-...

In this episode of "Build Your Salon," I delve into the crucial strategies for boosting your salon's business during the festive season. Join me as I share effective marketing ideas that are timely and actionable, perfect for implementing in December. Whether you’re looking to create enticing service bundles, organise festive events, or make the most of gift card promotions, I’ve got you covered w...

In this episode of "Build Your Salon," I delve into the challenging yet vital topic of managing difficult employees. Using my extensive experience, I share practical strategies and insights that will empower salon owners to take control of their business dynamics. We explore the detrimental effects a negative attitude can have on team morale and business growth. I emphasise the importance of open...

In this episode of the Build Your Salon Podcast, I delve into the crucial topic of budgeting for salon owners. With the excitement of the festive season approaching and the recent Autumn Budget announcements in the UK, it’s essential to focus on how we can reduce expenses without compromising on the quality of our services. I share practical strategies to trim costs, discuss effective marketing te...

In this episode of Build Your Salon, I dive into your burning questions in my monthly Q&A session. Join me as I share insights on motivating your team to sell retail, the intricacies of setting a salon membership model without resorting to discounts, and tackling recruitment challenges. We discuss the importance of aligning your product offerings with your salon's brand and explore the potenti...

Join me, Phil Jackson, your steadfast ally in the world of salon management, as I delve into the essentials of effectively running your salon business in this episode of "Build Your Salon." Drawing from years of experience, I’m sharing my top five tips that will help you streamline your operations, enhance customer experience, and ultimately grow your salon. I’ll explore the importance of salon so...

In this episode, I delve into the challenges salon owners face in maintaining balance amidst the chaos of daily operations. Drawing upon feedback from my listeners, I share practical tips for regaining control, focusing on the importance of systems and processes. You’ll discover how implementing clear procedures can elevate professionalism and streamline operations, just as I did in my own salon w...

Join me as I dive into the crucial topic of team meetings and how they can make or break your salon's success. Through my own experiences, including some rather tumultuous early team meetings, I share practical tips on how to turn these gatherings into powerful tools for communication and motivation. Discover how to create an agenda that fosters engagement, encourages creativity, and keeps your te...

In this episode, I dive into the importance of crafting an exceptional customer journey within the hair and beauty industry. As more businesses compete for client loyalty, it’s crucial to understand how to make the salon experience enjoyable, memorable, and uniquely tailored to each customer. I share my top four tips on personalisation, enhancing consultations, and maintaining customer contact thr...