Build Your Salon with Phil Jackson

The free cheat sheet is here: http://bit.ly/2kbMoRQ Hello and welcome, and it’s that time of the year again. I thought it was good timing for me to share what I think is the one most important measure for measuring the success of a member of your team. The one measure that I’m going to share with you today that I think is vital, is called utilisation. Essentially how busy one member of your team i...

That sense of entitlement - you know: the one we judge others on so harshly. When we call them lazy, unambitious, disloyal, irresponsible. Sometimes we just need a mirror. Falling into a sense of entitlement is easier than you think, spreads like a virus and is poisonous to your success.

Poor old Molly Malone. Dragging her wheelbarrow around Dublin and shouting herself hoarse, only to die with a fever. Is she remembered for her shellfish entrepreneurial skills? Nope. She's commemorated with a saucy statue and is known locally as The Tart with the Cart. I was laid up in Dublin with tonsillitis this week. Possibly the most sober tourist the city has ever seen. Luckily the accompanyi...

Get MORE from your salon accountant by Phil Jackson from BuildYourSalon.com

I’m going to start today with a little bit of a marketing lesson for you, and it’s going to sound obvious, but bear with me, there is a message which is relevant to recruitment in the Salon Industry coming up very soon. The message that I have for you around marketing is that the less work you need to do, the more likely your marketing is to be effective. So, there are industries which are hard wo...

40. The ONLY opinion that matters is from your customer by Phil Jackson from BuildYourSalon.com

Hello and Welcome, and today I’m here to tell you that you need to concentrate on building your networks. Now networking can come across as slightly intimidating, particularly if you’re in the Hair and Beauty Industry, we seem to have a small confidence crisis. I’ve done lots of networking over the last few years, once you get past the very detail of what we do, we all have the same problems. I th...

YOUR COPY of my book - pay SHIPPING ONLY here: https://buildyoursalon.uk/salon-innovation/ Hello and Welcome, and today I’m going to start with an apology because this is a subject that I’m really passionate about and I get really, really frustrated about and I’m talking about change in our Industry, and I think as an Industry we are really bad at bringing about and steering change. If you strip o...

Today I want us to learn the hard lessons from some people that have struggled to sell their Salon business. For lots of us it’s part of our long term goal to be able to put the Salon up for sale and retire on the proceeds or get the Salon to the stage where it’s running itself, and live of the profits for the rest of our dotage. What we need to understand is exactly what people are buying when th...

How do you feel when you think about your Salon and your Salon team, when you think about your week ahead? Are you excited and motivated, or is there a part of you which is a little bit fearful, or anxious about the week ahead? I’ve had my own Salon for fifteen years now, and on three separate occasions I have been guilty of allowing my team to hold me hostage. There are some warning signs if you...

Hello and Welcome. Do you ever get frustrated with the relationship that you have with your suppliers, manufacturers and their representatives when they come into your Salon. I think it’s an under-utilised relationship and they could be adding value to a lot of businesses in a lot of different ways. So let’s get stuck in, five ways your rep could be helping you more: Free training – if a rep comes...

Hello and welcome, actually this week it’s Hola y bienvenido because I’m speaking to you today, very early in the morning before it gets too hot, on my roof terrace in my new house in Spain. This week my message to you is that I’d like you to slow down, take a bit more time. I’ve seen a very distressing trend in Salons over the last few years and we’re getting addicted to express services, we’re g...

33. Could YOU be the reason your salon isn't more successful? by Phil Jackson from BuildYourSalon.com

For more help and info, go to buildyoursalon.com Hello and Welcome. Today we’re talking about Salon Memberships. If you’ve ever struggled with cash flow in your Salon, or to stand out from your competition locally, I think Memberships could be really helpful for you. So what I’ve got for you today is five pointers to set you on the right track: Pricing - What I can tell you is that from the custom...

Welcome, and today we’re talking about individual team member targets. What I’m going to share with you is three targets that I set my own team here, in my award winning Salon. Now it may well be that there are times when you need to add more targets, and that varies according with the performance of the employee and also the stage of the career they are at. It’s really important that your team kn...

Welcome, and today we’re talking about one to ones. So these are the individual meetings that you’re going to be having with every member of your team to help them hit the targets that you need to, so that you can achieve Salon success. Today I’ve got five tips for you on running one to ones: 1. These are called one to ones and not meetings so call them one to ones, keep the meetings for the capab...

Get the MP3 and transcript here: http://buildyoursalon.uk/living-working-partner Welcome, and today we’re talking about working and living with the same person, how we’re going to run our businesses and our relationships successfully when your partner at home is also your partner in the business. If you get it wrong it can have dire consequences not only on the business front, but it can end a rel...

Welcome, and today we’re talking all about work life balance. As far as work life balance is concerned though I think I’ve got three strategies that could really serve you well. I have a problem with the expression work life balance; I think it puts pressure on us as human beings that we should be spending fifty percent of our energy and effort on our businesses and the other fifty percent outside...

Welcome, and today we’re talking all about how we can use Facebook advertising as an effective tool to help us recruit into our Salons. What I’ve put together today you can use as a checklist next time you’re doing Facebook advertising for recruitment or a trouble shooting list to see where you went wrong last time. Market - this is your audience in Facebook terms, first thing though you do realis...

http://facebook.com/buildyoursalon http://twitter.com/buildyoursalon http://instagram.com/philjacksonuk Get the full transcript here: http://buildyoursalon.uk/compete-with-online-retailers SUMMARY Welcome and today we’re talking about how Salons can compete with online retailers. So today what I’ve got for you is seven strategies that I think can give your Salon a fighting chance. 1. We need to re...

Welcome and today we’re talking about recommend a friend and referral schemes. We all know that recommend a friend schemes and referral schemes make excellent business sense. So why do I hear from so many Salon Owners that they’re not getting excellent results. Well I think I’ve identified three fundamental flaws which I would like to share with you: 1. They don’t maintain customer interest. I’ve...

Welcome, and today we’re talking about when an employee decides to leave or when you need to terminate their employment. So what are the circumstances when it’s time to say goodbye? 1. When a member of your team is not hitting the required Salon standards. You should also have in place a capability procedure and also a disciplinary procedure. 2. When they quit. To get to the stage where they’re ac...

I want you to take back some of the control in your business. There’s been a real buzz word around business – which is outsourcing. I’m not suggesting that you do absolutely everything in your business, there are times when you need to outsource, but there are elements of our business that we’re handing over too readily and we need to start taking back some things into the fold. Websites: Have eno...

This week I want to look at those guilty feelings, that mis-spent energy that is affecting your current and future success, and we’re going to come up strategies for dealing with it so that we can move forward to a place of gratitude. Guilt comes in three forms; guilt for the things that we’ve done in the past, guilt for our current position and guilt for our potential future circumstance. When we...

This week I want to guarantee that this is going to be the best episode for your business ever! Actually I’m not, but I think you should be guaranteeing because this week we’re talking about Salon Service Guarantees. Salon Service Guarantees are one of the most important marketing statements that you can possibly make, they are marketing gold. There are three golden rules for you, when you are com...