Build Your Remarkable Practice for Chiropractors

Practice growth rarely stalls because of a lack of skill. More often, it stalls because certainty hasn't caught up with ambition. Dr. Lona and Dr. Chris Grier unpack why certainty is the true foundation of sustainable practice growth. They explore the four pillars of certainty—clinical, philosophical, communication, and business acumen—and explain how each one shapes patient trust, leadership, dec...

You can spend years improving your business while unintentionally drifting away from the conviction that built it. Dr. Lona and Dr. Andrew Alekna explore why philosophy, continual learning, and investing in experiences that challenge and inspire you are essential to maintaining certainty in practice. Through stories from the Innate Summit, mission trips, and years of clinical experience, they disc...

Many practice owners build a practice first and only later realize they never intentionally built a life around it. Dr. Lona and Dr. Rachel Hovey explore what happens when motherhood, family, and practice ownership intersect, and why maternity leave often exposes the strengths and weaknesses of a practice's systems, delegation, and team structure. They discuss the importance of creating choices be...

Many practice owners assume team growth is a hiring problem when it is often a certainty and systems problem first. Dr. Lona and Dr. Denise Weber explore what gets overlooked when building a practice that can grow beyond the doctor, including the mental shifts required to attract strong team members, the role of infrastructure in maintaining standards, the importance of knowing your numbers, and w...

Most practice owners do not have a revenue problem early on. They have an allocation problem. Dr. Lona and Dr. Eric DiMartino discuss why treating revenue as personal income too soon often slows practice growth, and why the real challenge is learning to deploy money strategically into marketing, coaching, systems, and team development. They explore the common tendency to spend emotionally, hoard c...

Some practices changed their message during COVID. Others became the steady voice patients trusted most. Dr. Lona and Dr. Chris Grier discuss why certainty in principle must be built long before uncertainty arrives, how strong patient education creates trust during fearful times, and why chiropractors cannot afford to wait until the next crisis to find their voice. Through lessons learned during 2...

What actually makes someone magnetic in their community for nearly 40 years in practice? In this conversation, Dr. Lona sits down with Dr. Mary Frye to unpack the mindset, conviction, and communication strategies that consistently attract new patients into chiropractic care. Dr. Mary shares how screenings, doctor reports, referral systems, and simple one-on-one conversations have allowed her to co...

What actually allows chiropractors to stay excited about practice 20 years in instead of burning out?  In this conversation, Dr. Lona sits down with Dr. Carla LeClerc to unpack the realities of long-term practice growth, leadership, mentorship, and building a chiropractic business that keeps evolving. Dr. Carla shares stories from opening practice, surviving major setbacks like flood damage and 20...

What actually allows a chiropractic practice to keep growing without the owner doctor becoming the bottleneck? In this episode, Dr. Lona and Dr. Rachel break down the real mechanics behind building a successful broken white line practice and why more chiropractors are moving toward shared care models. They unpack the mindset shifts required to move from “my patients” to “our patients,” how to comm...

What actually creates long-term impact in chiropractic: better systems or deeper conviction? In this conversation, Dr. Lona and Dr. Jack Bourla unpack why Sherman College continues to attract students who carry a strong sense of purpose into practice, and why culture inside a chiropractic school matters as much as curriculum. They discuss preserving chiropractic principles while expanding into are...

What if the biggest risk when launching a practice isn’t failure, but building something unstable from the start? Dr. Lona and Dr. Chris Grier break down what actually determines success early on, especially for chiropractors stepping into ownership for the first time. The conversation moves through vision, systems, and financial awareness, highlighting how easy it is to grow quickly without a sol...

What if the thing your practice is missing isn’t more effort but structure? Dr. Lona brings Dr. Rachel Hovey back into the conversation to challenge the quiet chaos many teams are operating in, where busyness replaces clarity and ideas never translate into execution. As they unpack the role of quarterly meetings, the dialogue reveals a deeper tension between avoidance and leadership, where the out...

What if the biggest gap in the profession right now isn’t knowledge, but participation? Dr. Lona and Dr. Gilles Lamarche talk through what it means to contribute at a higher level, both inside your own practice and across the profession. The conversation starts with leadership and advocacy, then shifts into a personal story that brings the message into focus. Through that experience, a different s...

What if AI isn’t just another tool, but something that’s already changing how patients find and choose care? Dr. Lona and Caleb Hodges unpack how quickly search behavior is shifting and why relying on traditional marketing alone may no longer be enough. The conversation moves from curiosity into application, showing how AI can help practices repurpose content, remove bottlenecks, and create more c...

What if the reason patients do not stay has nothing to do with your systems and everything to do with your presence? Dr. Lona sits down with David Norrie to explore the tension between efficiency and human connection in practice, showing how presence is what actually builds trust and retention. Through stories about sales, parenting, and clinical flow, David highlights the risk of operating on aut...

There has never been a more pivotal moment for chiropractors to step forward with clarity, confidence, and conviction. In this conversation, Dr. Lona and Dr. Peter Kevorkian explore what it will take for the profession to fully rise into that opportunity, drawing from decades of clinical experience, leadership, and education. Together, they unpack the gaps between philosophy, communication, and bu...

You do not build a remarkable practice by doing everything yourself. You build it by building people. Dr. Eric DiMartino is back with Dr. Lona to break down what it actually takes to move from assistants to a true team in the build phase of practice. From hiring A players with heart and talent to defining crystal clear roles, scorecards, and training rhythms, this episode lays out the leadership s...

Confidence is not automatic when you earn the title doctor. It is built. Dr. Eric DiMartino joins Dr. Lona to unpack the identity shift from graduate to leader and why so many chiropractors shrink instead of stepping fully into the doctor role. They confront the fear of being disliked, the habit of watering down recommendations, and the trap of running a pain-based practice while believing in life...

What if success is not measured by how big your practice becomes, but by how aligned your life feels? Dr. Lona and Dr. Chris Grier explore what it actually means to build a remarkable life alongside a remarkable practice. They share the real decisions behind homeschooling, transitioning back to public school, structuring weekly marriage meetings, and protecting time for family. This conversation i...

Scaling a chiropractic practice is not about working harder. It is about mastering the associate game. Dr. Bobby and Dr. Lona break down what it actually takes to build a scalable, freedom-driven practice through vision, systems, leadership, and intentional associate development. From a $6 million week milestone to the hard-earned lessons behind investing $400,000 in coaching, this conversation re...

When your practice feels stuck at a plateau, the real issue may not be marketing or demand. It may be flow.  Dr. Lona walks through the eight elements that quietly shape practice growth, patient retention, and daily energy inside your office. From location and scheduling to adjustment flow and table mastery, this episode reframes growth as a systems conversation. When flow improves, patients stay...

Retention is not something to fix at the end of care. It is something to build from the very first interaction. Join Dr. Lona and Dr. Kevin Day as they unpack why most practices lose patients without realizing where or why the leak begins. They explore retention as a system that starts at conversion, deepens through clarity and consistency, and is sustained by education, accountability, and philos...

Growth doesn’t always announce itself with big moves or fast wins. Often, it shows up through consistency, restraint, and a willingness to stay anchored when things get uncomfortable. Dr. Lona is joined by Dr. Pete Brettingen for an honest reflection on what growth has looked like across the seasons of his career, from early mentorship and philosophical grounding to scaling practices and leading t...

Momentum is rarely lost all at once. It drifts when focus, energy, and rhythm quietly slip out of alignment. In this conversation, Dr. Lona and returning guest Dr. Rachel Hovey, unpack how practice owners can reset their internal energy, reestablish leadership rhythms, and guide their teams forward after seasons of disruption or low momentum. Through reflection, data awareness, and intentional hab...

Transitions are inevitable in practice ownership, but how you move through them determines whether they create stress or strength. From team changes to leadership shifts, moments of transition test clarity, trust, and decision-making more than any growth plan ever will. Dr. Lona welcomes back Dr. Chris Grier for an honest conversation about leading through change without forcing outcomes. Together...