Build Your Maverick Business

If you're still in the slog of a 9-5 and building up a business on the side, you can be at risk of burning out and missing out on life in the meantime. This week I talk through a few tips on keeping all of the plates spinning. ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

There are LOT of ways that a full time job is a lot safer and more comfortable than working for yourself. If you've chosen the self-employed life, are you guilty of this one (very common) toxic habit? ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

Do you ever see a spread in a glossy magazine of the latest 'fashion trend', and wonder how all the designers were in on it? The truth isn't quite as straightforward...this week I talk about our habit of comparing ourselves to other founders, and how that tiny lens of perception can skew our reality for the worse. ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION...

Oh hell guys this snuck up on me, Build Your Maverick Business is one year old!!! Celebrate with me while I reminisce on some of the things I've learnt in a year of sweary ramblings. ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

When you're in a rut with your business, do you find yourself wanting to overhaul every single thing? Or give up altogether? This week I talk about the little shifts that can make all the difference. ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

*Insert random pop-culture reference here* This week I talk you through the very important lesson in leadership I learnt from Bohemian Rhapsody, the film, not the song...and why you need to strike a delicate balance between two extremes. ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

In this mini-series I'll take you through a step-by-step framework for building a brand that will get people OBSESSED. In this final episode, I give you my three tips for hiring and working with a designer to bring your brand to life. ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

In this mini-series I'll take you through a step-by-step framework for building a brand that will get people OBSESSED. This week we're talking about tone of voice, and how you need to pay attention to the meaning beneath the words you use. ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

In this mini-series I'll take you through a step-by-step framework for building a brand that will get people OBSESSED. This week we take a trip into the BYMB archive to reconnect with Max, one of the Strange audience personas.  ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

In this mini-series I'll take you through a step-by-step framework for building a brand that will get people OBSESSED. This week I talk about your mission and values, and why you should focus less on WHAT you're selling, and more on how you're changing the world. ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

In this mini-series I'll take you through a step-by-step framework for building a brand that will get people OBSESSED. This week I talk about brand stories, and why uncovering yours will form those deeper connections with your audience.  ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

** FREE ARCHETYPES HANDOUT LINK BELOW** In this mini-series I'll take you through a step-by-step framework for building a brand that will get people OBSESSED. This week I talk to you about the benefits of starting with brand archetypes as a quick win for your wider brand.  Archetypes handout : https://www.strangecreativestudio.com/archetypes ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE...

In this mini-series I'll take you through a step-by-step framework for building a brand that will get people OBSESSED. Kicking off this week with a simple analogy to help you reframe what branding really is, and why you should not be ignoring it in your business.  ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT  

The journey of a founder is an absolute rollercoaster, and you're going to have to deal with some lows as well as highs. This week, I pick out the three biggest pitfalls of doing your own thing, and flip them into positives. Keep going! ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

If there is something in your business that isn't working, you might be reluctant to let it go. It's time to ask yourself if its really worth hanging on, or if your energy is better spent elsewhere.  ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

Do you feel an overwhelming sense of dread when you have to record a reel, put up a blog post, or generally show up in your business? You’re not alone. This week I talk about how reframing the fear can liberate you from the weight of other people’s opinions. ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

There's a little saying within marketing that we buy with emotion and justify it with logic. So how do you avoid falling down the trap of transactional selling? This week I talk to you about Guinness, mundane purchasing, and why making your audience feel something is the first step towards the sale.  ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FO...

If you've tried running social ads without any success, this episode is for you. Whether you're selling a £5 product or a high-ticket service, warming up your potential customers is an absolute must.  ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

It's completely understandable to focus on how running a successful business can transform your life for the better. But what about the positive effect it has on the wider world? This week I give you a little boost, and remind you how your success can impact change.  ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

It's easy to get caught up in the day-to-day of running a business, without appreciating how far you've come. This week I give you a few prompts to help you check in with how you're getting on.  The last episode of Build Your Maverick Business for 2022! I'll be back in January with more sweary business advice.  ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTIO...

Do you ever wonder how some founders seem to get all the wins in their business? Do you ever feel like you're cursed, and luck isn't on your side? This week I talk Derren Brown, a little village in Yorkshire, and how you're thinking about luck all wrong.  ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

It's a quick one from me this week! Take care of yourselves and prioritise your mental health, always 🖤 ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

Do you find yourself seeking out approval from others before making decisions in your business? Do you avoid taking action you feel you have permission? You might be doing business by committee. This week I talk about the time I threw away a whole project based on the opinion of one stranger on the internet... ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKT...

If you're shouting about your products and services and no one is all that bothered, you need this. This week I talk about the concept of Storybranding, and how making your customer the hero will get them off-the-wall excited for what you're selling.   ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

When you're having a shit time in your business, its easy to forget why you started in the first place. As much as building your maverick business can be fun, fulfilling and life-changing, it should never be everything to you. This week, a little reminder to enjoy yourself along the way.  ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES A...