Build Your Maverick Business

Ever smashed a goal in your business, only to feel… meh? In this episode, I talk about about the weird emptiness that sometimes follows a massive win. From chasing Linkedin followers to multi-million dollar exits that still leave you feeling lost, this one’s for every founder who’s ever whispered “Now what?” when the confetti settled. We’re unpacking: 💀 The danger of chasing goals that aren’t rea...

If the words “networking call” make you want to dry-heave into your oat milk latte, you’re not alone. This episode is your ultimate survival guide for the socially awkward, the beautifully bizarre, and the ones who’ve always felt like a bit of a freak in professional spaces. I break down how to show up to one-on-one chats without selling your soul. Learn how to vet the right people, kick off convo...

If Slipknot and the Sugababes can teach us anything (yep, really ), it’s this: your brand is the only constant that matters. Members change. Products evolve. Shit gets chaotic. But if your brand is strong? People stay loyal. In this episode, I break down how two wildly different bands with revolving doors of members still manage to pack stadiums and sell records, and what that has to do with build...

Ever felt like your career path looks more like a drunken stumble than a straight line? Same.  This week, I’m unpacking Range by David Epstein, a book that blew my little mind-tank and gave me a whole new perspective on why being “all over the place” is actually your biggest business asset. In this episode, we dig into: 🖤 Why being a generalist is a secret weapon, not a red flag ⬛ The difference...

Too many business owners are throwing offers into the void and hoping for the best. No tracking. No metrics. Just vibes. In this episode, I talk about why that approach is... unwise (to put it mildly), and break down exactly what you should be tracking, from website traffic to bounce rates to what your email subscribers are actually doing (or not doing). You don’t need a degree in data science. Bu...

This week, I’m talking about something that stalls more businesses than a dodgy Wi-Fi connection: the obsession with perfection. Tweaking, planning, polishing...and never actually launching. In this episode, I talk about why getting your idea out there fast (even if it’s a bit scrappy) will serve you far better than sitting on it until it’s “just right”. I introduce the concept of the MVP, that’s...

Why the hell are so many people on LinkedIn not telling us what they actually do for a living?! In this episode, I climb back on my soapbox to call out: 💀 Storytelling with no point 💀 Oversharing in the name of “authenticity” 💀 Sad-fishing and rage-baiting 💀 And the batshit concept that maybe, just maybe, you should make it easy for people to understand what you actually do. Here's a guide...

Let’s talk user experience. Or in plain English: why your audience is ghosting you before they ever hit 'buy now'.  I tell some supermarket war stories in this week’s episode, and yes—nearly losing an eye to a packet of reduced scotch eggs is relevant. Because what I’ve learned over years of working with founders is this: if people can’t figure out your website, they’re not going to stick...

After over a year of radio silence (SORRY PALS), I’m back in your ears with a mic I barely remembered how to use and a fuck-ton of imposter syndrome. In this comeback episode, I’m being brutally honest with what changed, what nearly broke me, and why stepping into a new chapter of my business sent my confidence spiralling. 💀 Imposter syndrome that refuses to die 💡 How to own your value without b...

So many business owners, myself included, fall into the trap of thinking that more offerings equal more cash in the bank. But the reality is that overwhelming your potential customers can do more harm than good. In the noisy online business landscape, simplicity can be your greatest ally. On this week’s episode, I encourage you to laser focus on a core set of products so you can get crystal clear...

Welcome back pals, this week I talk about importance of sharing the not-so-glamorous side of entrepreneurship. Social media is always painting a picture of flawless victory, but that's far from reality. By being transparent about the difficulties we face, we can reframe failure as a stepping stone to success. When we open up about our setbacks, we create a little haven of support through the t...

Building a brand is much more than a logo or a catchy tagline; it's about crafting a story and an experience that's uniquely yours. It’s something I will scream from the rooftops until the message sinks in; authenticity is the cornerstone of a brand that not only stands out, but also stands for something. In my line of work, I've encountered a hell of a lot of clients who are enamored...

Ever wondered why we tend to focus on that one negative comment instead of the ten positive ones? 🤔 It's not just your brain being a little bitch. That leaning to the shit stuff is called negativity bias, and it's something that affects us in life as well as on the entrepreneurial journey. In this episode, I dive deep into how our brains are wired to react to negativity and a silly little...

In my years at the helm of a design agency, I’ve met some pain-in-the-arse clients. If you’ve been self-employed for any amount of time, trust me, you know this lot: False Promise Freddy: The one who always dangles opportunities but rarely delivers. Eddie Entitlement: Thinks the world—and you, dear freelancer—owe them everything. Delusional Darren: Is cursed with bad luck with freelancers, but nev...

You could be selling the best bloody thing in the world, but if the process of getting to it is a nightmare, you're not going to make it as far as your deserve. This week I talk flipping-off furniture giants, and why a clunky email exchange with a printer was enough to send me running to a competitor. ⁠⁠⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠...

Sometimes life throws you a curveball, and it turns out to be a lesson in disguise. While locking down a wedding last weekend venue brought relief, a trip to a local bar afterward sent a business lesson flying my way. The bar's atmosphere was great, but a clunky service process had us heading for the door. That got me thinking about how businesses sometimes overlook the little 'tripwires&#...

Are you all chat and no follow through when it comes to setting goals for yourself and your business? Do you find yourself missing the mark every time you dare to dream a bit bigger? This week, we delve into the intricate art of setting goals and devising business strategies that are grounded in reality, not just lofty dreams. I'll give you a five-step roadmap designed to bring clarity, mainta...

Consistency is your business's best friend. Did you know a skimpy 3 to 5% of your audience might be ready to buy at any given time? That's a stat I unpack in my recent podcast, breaking down why audience growth can't be a numbers game alone. Buying followers? A big no-no. You want to build a cult-like-following genuinely into what you’re doing—because that's where the real magic li...

PART TWO!! Strange Creative Studio was more than a business; it was a mission to inspire and empower the underdogs, outliers, and renegades of the business world. So when a client of ours wanted to trash everything we’d worked on to make it more palatable for some dusty old corporates, I realised I’d gone horrifically wrong somewhere along the line.  In part two of my business-ending tale, I expla...

I'M BACK FOR 2024!! Kicking this year off with an announcement and of course a good old story. Strange Creative Studio was more than a business; it was a mission to inspire and empower the underdogs, outliers, and renegades of the business world. But in 2023 I realised something was off; there was a glaring, almost embarrassing disconnect between what I was preaching and the business model I w...

IT'S THE LAST EPISODE OF THE YEAR FOLKS. This week I tell you all about my monumental fuck up from last week, and why it's only spurred me on, just like the other million times I've made mistakes in my business. ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠ ⁠⁠⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT⁠

Its seen as the height of morality to want to put everyone's needs before your own, and more often than not you'll feel awkward as hell if you do otherwise. This week I talk about why people pleasing isn't just harming you, it could be holding back the people around you too. ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠ ⁠⁠⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT...

Are you struggling to build cash in your business? Do you look around you and wonder how everyone is earning absolute BANK while you're struggling to meet ends meet? I've been where you are, and I rocket-launched my income level by working on my money mindset. ⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN ⁠ ⁠⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

Do you LOVE the idea of running a business, but don't think you have the knowledge or expertise? Do you freak out and convince yourself that you don't know enough? Fear not my loves. This week I talk about how there is a business idea for everyone, including you. ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT

Do you struggle to sell your services to potential clients? Do you find your diary full of discovery calls, but no one is taking the bait? I've got you loves. Here are 6 steps I used to covert clients in 20 minutes flat. ⁠⁠GET YOUR FREE GUIDE - KICK-START YOUR SIDE HUSTLE – YOUR 7 STEP ACTION PLAN⁠⁠⁠⁠ ⁠LINKTREE FOR FREEBIES AND OTHER COOL SHIT