Build Your Copywriting Business

On today’s Laser Coaching call we hear Nicki and Kate meet with a CCA student who is wondering “What’s next?” and where to focus her energy. She is ready to start to start pitching but unsure of the best way to do that, and how the follow up process to pitching works! Listen in to this info packed coaching call for tips and info on how to find your freelance clients! --------------- Get Free Copyw...

Portfolio schools are most often two year programs that teach writers to build their portfolio. They pair students with designers to work together to create and curate pieces for your portfolio. While this may sounds great, there are also drawbacks. In this episode Nicki and Kate break down the pros and cons of portfolio school, what it really means to get a certificate at the end, and how to disc...

Copywriting is a super fun career. But, occasionally, you’ll notice you have no time in your schedule, you’re super stressed, and you’re wondering what happened to the “fun.” Sound familiar? It’s  very  likely you’re moving your business boundaries—or you never implemented them in the first place. Nicki and Kate dig in to business rules you need to create in three areas: your no lower than rate, y...

Sometimes when you’re new, you might be nervous that your clients can tell that you’re inexperienced. In this episode, Nicki and Kate dig into how self-doubt might creep into client interactions and other red flags that make it obvious that you’re a newbie—like mixing content and copy to being paid by the word. You’ll leave this episode with the tools to always put your best foot forward with pros...

On today’s episode our hosts interview Karen, a CCA student, homeschooling mother of children with autism and a new business owner! They discuss her road to copywriting and what her new career has brought her family. Karen has found incredible success as a copywriter and credits it to the CCA. She is now starting her own business while working part time as a copywriter. --------------- Mentioned I...

As a freelance copywriter, you have to respect yourself enough to claim the rates you should be working for. Growing your copywriting career to a five-figure-a-month business is entirely possible. Not only is it possible, but it’s probable, if you follow some specific steps to grow your copywriting business. In today’s episode, Nicki and Kate discuss rates, tracking time, retaining current clients...

As you know, we  do  not  recommend choosing a copywriting niche  when you’re just starting out as a copywriter. That advice still applies. There are high-paying copywriting clients across  any  and  every  industry. That said, there are four industries that  tend  to have clients willing to pay more—and higher paying projects—than other industries. (Emphasis on  tend .) You may incorporate these...

Celebrating is important and what we tend to celebrate is hitting the big milestones (as you should), but that’s not the only stuff you should be celebrating! It’s about the journey. Anything that we do that takes us out of our comfort zone deserves to be acknowledged. Join Nicki and Kate as they discuss the when and why and how of celebrating your accomplishments and journey as a copywriter. Get...

Courtney Cherry is a writer who went from working seven days a week in government to becoming a successful freelance copywriter. In this episode, Courtney shares her story of how she built her business in 15 months and now lives life on her terms. Courtney also shares tips on how to get started, the importance of copywriting, and the power of networking. She then goes on to discuss the importance...

Today’s episode is about word choice, but not the copy you are writing, but how you are speaking and describing things to yourself. Our words have a lot of influence on the outcomes of situations that we might find uncomfortable, or hard or scary. You have to make the decision to speak to yourself in a more empowered way. Listen in as Nicki and Kate offer tips and benefits to speaking more kindly...

The question of “What makes copy good or bad?” is often spun by our students into “Am I a good copywriter?” It’s a simple question with a not always so simple answer. In this episode Nicki and Kate dive into unraveling the answer, and how asking yourself if something is good copy or bad copy, will make you a better copywriter. --------------- Get Free Copywriting Training here

A client responds to your pitch and you’re SUPER excited … and then  completely  overwhelmed as you dread actually getting on the call. What if they find out you’re a fraud? (You’re not a fraud, promise.) What if you don’t actually like them? (Great news…listen to this episode …).  First … breathe! Second, that’s what this Build Your Copywriting Business podcast episode is all about. Nicki and Kat...

This episode is a self inventory that will help contribute to your success as a freelancer. Our hosts will help you determine when you work best to contribute to your success as a freelancer using four key question. The questions will help you determine when you work best, which results in increased productivity, more fun, less frustration…and more income! --------------- Get Free Copywriting Trai...

After seeing a Facebook ad for the Comprehensive Copywriting Academy our guest, Melissa, decided to pursue her desire to work freelance and joined the CCA. Within three months of beginning to pitch clients she was able to replace her income. Within the first year Melissa made 50% more than she would have at her previous job…all while working between 20 and 25 hours per week. --------------- Mentio...

A huge perk to being a freelancer is that you can work when and where you want. But even with that freedom freelancers are notorious for not taking vacations and working right through, resulting in burnout. As a freelancer you may feel like if you aren’t working, you aren’t making money. But if you set up your calendar you can plan for this! Nicki and Kate have real world advice for freelancers st...

If you haven’t yet, you’ll probably see “CTA” all over creative briefs and project outlines.  CTA stands for “call to action”  and refers to the copy you use to tell the reader what you want them to do next. You need to give your audience a next step to take. (We’re writing the copy for a reason, right? We want the reader to buy the hand towel, sign up for the course or watch the video–depending o...

Successful copywriters come from all backgrounds and experiences, in fact, that unique perspective can make you a better and more valuable copywriter. Becoming a copywriter is not dependent on your background, but on how hard you are willing to work, if you are consistent and persistent, and if you are willing to follow the steps. Listen in as Nicki and Kate outline why your background does not ma...

When Jenni joined the Comprehensive Copywriting Academy in April 2021, she was working in a marketing role. Writing was part of her day-to-day work, but, like most CCA students, she didn’t know what copywriting was, much less that it was an entire career! Before she even finished the course, she was landing her first clients. Spoiler: in less than two years, she was managing a team of freelance co...

A unique selling point or unique selling proposition (USP) tells your prospective clients why they should hire you versus any other copywriter. What do you have that no other copywriter brings to the table? If you’re instinct is to say, “Nothing! There’s nothing unique about me!”, then you’ll want to listen in.  Whether you’re just starting out or you’ve been copywriting for awhile, it’s time to e...

It’s  very  tempting to purchase software to make us  feel  professional. But taking action and landing clients is what makes you a professional copywriter. Making professional purchases is often a distraction from doing the work we need to do. That said, there is tons of software for copywriters that has a free level and today Nicki and Kate are talking about 7 of their favorites. While you may n...

Getting feedback is not, by its nature, negative. Copywriters should all expect to get feedback other than “this is amazing, thank you!” We’re not in our clients heads. There may just be information they forgot to share or you didn’t think to ask—it’s a collaborative process!  But what happens when a client isn’t happy with the quality of the work or how the project turned out? Here’s how to handl...

Seven months ago, Charlotte had no idea about copywriting. She set the goal of replacing her teaching income by August of 2023, when her youngest child starts going to school. Spoiler: she replaced her income within six months of joining the Comprehensive Copywriting Academy. On this episode, Nicki, Kate, and CCA student Charlotte talk about the transition from teaching to copywriting, including h...

Why is it that we can write copy for our clients with little fuss, but when it comes to writing for  ourselves  we kick and scream? The biggest reason copywriters struggle to write copy for themselves is that they don’t treat their own copywriting projects like a copy project. But it’s one of your  most important  copywriting projects you’ll ever do. Your portfolio needs to reflect your ability to...

One of the biggest worries copywriters (and freelancers in general) have is: what if I do a project…and then my client doesn’t pay me? First, the good news: this is  so unbelievably rare . Clients are running businesses. And, if they want to stay in business, they’re going to want to pay you (and any other service provider they work with). But, what happens if a client, for whatever reason, doesn’...

If you find yourself putting off pitching because it feels intimidating, you’re not alone. But in order for pitching to feel less intimidating you need to START pitching. On this bonus podcast episode, CCA student Alex joins Nicki and Kate for a Laser Copy Coaching session to dig into why she finds pitching overwhelming. If you’re looking for guidance on how to overcome resistance to pitching and...