Build Your Copywriting Business

Ever felt like your to-do list is about to stage a coup? Some tasks have practically set up camp there for what feels like forever, and you keep telling yourself you’ll get around to them… eventually. Here to arm you with the knowledge to tackle your to-do list with ease is our own operations manager and go-to problem-solver, Kaitlyn Spinney. Tune in to hear her expert advice on managing your time...

Copywriting is an ideal way to supplement your income. It’s flexible, creative, fun, and you can work with clients from anywhere. But when you’re not consistently working on your copywriting business and honing your skills, it can feel like an uphill battle. Comprehensive Copywriting Academy student Indigo is struggling to balance her acting career with her copywriting work, so asked Nicki and Kat...

As a copywriter, you get to write for a whole range of different brands and industries (especially when you follow our “no niche” advice). And while you might get your fair share of exciting projects writing about exotic travel, luxury products, and delicious food, other topics may seem a little more…dull.  We get it–it may seem hard to convince someone that a tractor part is going to transform th...

Depending on what’s going on in your life, and what you need in the moment, copywriting offers a ton of flexibility. And Comprehensive Copywriting Academy Student, Steffan, is a prime example of how to take full advantage of all the different possibilities!  After years of working as a pastry chef, Steffan had to rethink his career when the pandemic hit the industry hard. He joined the CCA in 2021...

The concept of the law of attraction is that you can manifest your deepest desires into being with merely the power of thought.  So does that mean you can think your way into a 6-figure copywriting career?  Sadly just sitting and waiting for it to happen isn’t  quite  how it works–but you do have to believe that it is possible for you. If you’ve ever been guilty of saying things like “Sure, it wor...

One of the selling points of a career in copywriting is the flexibility of how you structure your work. But if you’re not yet making your living as a full-time copywriter, you might be wondering how a copywriter actually spends their time.  While this is going to look completely different from one person to another (especially as there are different routes like freelancing or working on-staff), th...

Working from anywhere in the world is an aspiration shared by many copywriters. Now, more than ever, clients don’t care where you are. They just care about the work you deliver. Working with remote clients, whether they’re in a different state or another country, can be a bigger challenge than expected. In this Laser Coaching sessions, Comprehensive Copywriting Student Melody is seeking advice fro...

No one’s born knowing how to freelance–just like no one’s born knowing how to write copy. So if you’re told to hold your nose and jump into freelancing without a schedule for finding clients or how you’re going to work, you’re probably not going to build the career you want. If you are going to take the leap into freelancing, you need to make sure that there is a net (and maybe a backup net!) in p...

Feeling unfulfilled and burnt out from teaching, Jess Frischolz took the brave step to hand in her resignation just over a year ago. Within just one month of working as a copywriter, she was earning the same money  and  working fewer hours! On this episode, Nicki and Kate speak with CCA student Jess about her inspiring transition from teaching to copywriting. Listen in to hear how she persevered t...

The benefit to the consumer is the number one thing a copywriter has to keep in mind while writing. For some things, like artwork, it can feel a little bit less concrete. CCA student Shelby is looking to write copy for art and creative writing clients, but is having trouble identifying what the deep benefit is. In today’s Laser Coaching session, Nicki and Kate discuss how each individual project r...

As much as we love building our own businesses and being in charge, it’s not  always  going to be smooth sailing. It’s still real life, and challenges will probably come up. When things do go wrong, the tendency is often to panic and freak out.  In today’s episode, we are giving you a set of tools to figure out what the problems are in your business (or any area of life!) and exactly how to solve...

As copywriters, we’re in control of the words but when it comes to the numbers, things can get a little intimidating. Like anything, numbers become less scary and hold less power over you when you face them head first—and then you can use that information to build an even more lucrative copywriting business! Nicki and Kate are joined by Certified Public Accountant, small business advisor, and Quic...

Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Gabe. Gabe has an upcoming informal meeting with an agency owner, and is interested to know how he can turn this into an opportunity for potential work. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Gabe advice on how to approach this in-person pitch...

There’s nothing worse than scrolling online and coming across a headline that you simply  have  to click—only to discover you’ve been completely misled and won’t be getting the answers you wanted. As a copywriter, how do you know if you’re writing effective hooks or if your copy falls into the dreaded clickbait category? In this episode, Nicki and Kate discuss the importance of hooks in copywritin...

When Tammy was burned out from teaching, she decided to give herself a little room to decide what her next career move was. Like many people making a major career shift, she fought the temptation to go back into education. But, when friends told her she could make money writing, she leaned into her copywriting career, joining the CCA and blocking out the internal voices telling her to go back to h...

One of the best parts about being in charge of your own copywriting career is that you get to choose the type of work you want to focus on. In this laser copy coaching session, our hosts are joined by CCA Student, Kory, who has a desire to become specialized in email marketing, but is unsure how and where to start finding clients with his limited experience. Listen in to find out how opting in to...

When you’re building your own copywriting business, it can be hard to know how to manage your time. People often like to spend time on tasks that feel comfortable (like finding the perfect URL…), even though it’s not actually moving the needle forward in your business. In this episode, Nicki and Kate highlight some of the common time wasters, provide insight into the activities that are almost  al...

One of the wonders of a copywriting career is how versatile and flexible it can be. But having so many opportunities and so much freedom can feel overwhelming, especially when you don’t know which direction is best to take. Today, Nicki and Kate answer the long standing debate once and for all: Is it better to focus on on-staff or freelance copywriting careers? The answer is not as black and white...

When transitioning to a copywriting career from a long-term position elsewhere, it can feel challenging to break away from the rigid structures you are accustomed to. In this laser copy coaching session, our hosts are joined by CCA Student, Felicity, who has worked in health care for 20 years, and is struggling for ways to expand her creative thinking in a brand new industry. Listen in to learn ho...

When you’re building your copywriting business, it can be easy to while hours away working on tasks that aren’t actually driving you any closer to your goals. Often if we are feeling a little bit of resistance about taking the next step, we default to doing the stuff that doesn’t have as much of an impact, like posting on Instagram or dare I say watching Netflix! Once you do start taking your busi...

The idea of traveling the world while working is a distant dream for most people. But one of the best things about a freelance career in copywriting is that you have the flexibility to hop on a plane with your laptop whenever you want. In this episode, we are joined by one of our star CCA students, Chris, who was determined to take advantage of the digital nomad lifestyle. Listen to Chris share hi...

A creative review is essentially a meeting designed to present your work to project stakeholders, discuss it, and leave with clear next steps on refining the project to be the best possible version it can be. Sometimes it’s just you and your client. Sometimes it’s you, your design partner, a marketing manager, project manager, and others involved in the project. You review the creative brief, so e...

There are times when copywriting inspiration turns into copywriting comparison, and it can happen quickly before the person consuming that information even knows what is happening. But it’s important to recognize when your information intake makes you feel bad about yourself or your business or your life, and pay attention to the triggers. Nicki and Kate take time to discuss how this has happened...

When you are approaching a project and have a blank page in front of you it can be overwhelming, so starting with a jumping off point for your project is key. The creative brief will act as a roadmap for the project. In this episode Nicki and Kate discuss how to best use that roadmap and what tools CCA students have best convey the message and achieve the goal that has been laid out for them. ----...

Before joining the Comprehensive Copywriting Academy, Amy had tried numerous jobs. But she hadn't found the one that made work-life balance  actually  achievable. She wanted to earn the income she needed for her family, but her far bigger goals were having a job where she was able to relax and control her own day. Listen in to hear Amy's story, including her advice for introverts, as well as tips...