Build Your Copywriting Business

Raise your hand if you’ve recently felt: 😮‍💨 Burnout. 😟 Guilt from even  thinking  about taking time to rest (and combat the aforementioned burnout). 😓 Extra guilt about  considering  changing professions. If you said “yes” to all 3, we’re willing to bet you are a teacher. Today’s episode of the Build Your Copywriting Business podcast is dedicated to the teachers in our community. If that’s yo...

This episode is brought to you by BetterHelp. Give online therapy a try at  betterhelp.com/FRW  and get on your way to being your best self. ⛰️ National parks. 🇲🇽 Mexico. 📍And currently Arizona. As someone who values her freedom and flexibility, Sarah has been RVing since 2019 and living her dream  working wherever she wants, whenever she wants. By the time this airs who  knows  where Sarah will...

🟢 Good news: we  always  have the option to learn and grow as humans. 🟡 Bad news: improving ourselves requires change. And change requires you to go through a 5-stage emotional cycle.  🔴 The worst news: most people are doomed to repeat stages 1 to 3 over and over and over again.  Whether you’re learning to write copy, attempting a consistent gym routine, developing a flossing habit, or any othe...

Raise your hand if your background has  nothing  to do with copywriting. 🙋‍♀️🙋🙋‍♂️ That’s where 99.9% of us start, too! Jenny is no different: She spent 10 years as a tennis coach in the United Kingdom, where she’s from, and New Zealand, where she has lived for more than 15 years. After another decade working for Tennis New Zealand, Jenny wondered if it was even possible to transition to anothe...

About pages are SO important: They’re often the most visited page after the homepage. But so many copywriters get the purpose of these pages so, so backwards. As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.) Effective about pages convey to the user what the company can do for  them . Why should they go wi...

AI is coming for your job next 😟 AI is wiping these people out of work 😰 Within 5 years, AI will destroy these careers 😱 People  loooooove  to click on sensationalist, put-a-stake-in-the-ground headlines. And the algorithm just feeds the drama. No one is clicking on headlines like “AI is changing the way these 5 job roles go about their work.” But here’s the boring truth:  AI is a support, not...

If you love writing, you’re going to relate to Maile’s story. Maile went to school with the goal to write for television, but as life happens, she found herself in content writing roles.  Unlike most Comprehensive Copywriting Academy students, Maile discovered the CCA when she was  already  writing for some clients. But these clients were looking to her to write things like email, webpages, and mo...

This episode is brought to you by BetterHelp. Give online therapy a try at  betterhelp.com/FRW  and get on your way to being your best self. Let’s get the “duh” out of the way: with copywriting training you can become a copywriter. But, when you have copywriting skills, there are so many other career and job possibilities. On today’s episode of the Build Your Copywriting Business podcast, Kate and...

If your neighbor with a 5-bedroom, 4.5-bath house needs a renovation and your other neighbor with a 1-bedroom, 1-bathroom house also needs a renovation, do you think they’d cost the same price? No way! That’s the same that’s true of copywriting projects. Not all copywriting projects are the same and there’s NO WAY! you can quote an accurate price without understanding the project. Pricing can feel...

You’ve probably heard the saying, “The best time to plant a tree was 20 years ago. The next best time is today.” And that’s never been more true with anything worthwhile in life: Saving for retirement Improve your health Restart a friendship And, yes, changing careers In this episode of the Build Your Copywriting Business podcast, Kate and I are exploring the question, “If not now, when?” Turns ou...

When Kate and I first talked to Charlotte, she shared how she replaced her teaching income with copywriting within 6 months of joining the Comprehensive Copywriting Academy ( you can catch that original interview right here! ). It’s been more than two years (!) since that conversation (Kate is  still  hung up on the fact that it’s been that long …). So, we figured we were long overdue for a catchu...

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Do it! Just do it!" That's often what I find myself yelling at my computer screen when I don't want to do the task that I know I  need  to do. Now, I'm the first to admit that I'm not the most productive person in the world. But there are a few tactics that I u...

It’s SO much easier to avoid difficult conversations. (Frankly, sometimes I’m so tired, I want to avoid conversations all together!) But, *sigh*, that’s  not  the way to be a professional. On this episode of the Build Your Copywriting Business podcast, Kate and I are sharing examples of client conversations that you  might  be tempted to avoid, but  absolutely  need to have. I can guarantee that 9...

Quick quiz! What’s the first thing you do when a potential client reaches out to you? A. Squeal in excitement B. Start digging into the copy, duh! C. Stalk them on LinkedIn Well, the answer  should  be some combination of A and C. Excitement is totally warranted when a new client reaches out—especially if you like the company!  But, as with many things in life, we need to hold space for two seemin...

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. You know that with copywriting training you can become a copywriter. (Duh!) But did you know copywriting can open doors to  so  many other career opportunities?  Kate and I got to sit down with CCA student Sunny to hear how (spoiler!) she went from designer to...

Which of these camps do you fall into? 1. Hesitant to freelance (even though you really want to) because figuring out healthcare and other benefits looks too hard. 2. Diving head-first into freelancing … but there may be some “Oh Sh*t!” moments along the way. 3. Freelancing with a system and a plan so you have regular income and even better benefits than any full-time job could possibly offer. If...

No one  likes  paying taxes. But if you’re a freelancer, you’ve got so many  more  opportunities for tax deductions. That means you paying  less  in taxes (a.k.a. keeping more money in your pocket). Whether you’re in the US or not, you’re going to want to listen in. On this episode of the Build Your Copywriting Business podcast, Kate and I are running through a list of tax deductions that you can...

I have good news and bad news for you: pitching is  always  going to be the direct line to landing work, but there are other tactics you can mix in to keep things fun. (And, if you ask me, pitching CAN be fun, but I’ll save that conversation with you for another day 😉 ) I am  thrilled  to share Kate and I sat down with podcast pitching pro Christina Lenkowski to pick her brain on all things podca...

Ever wake up in the morning, head to work, and all you can think of is "UGH!"? Like many people, Tori went to school for something she was told she'd be good at—sales—got a corporate job after college, and ... very quickly realized she was an introvert. She  hated  sales. So, Tori made the difficult decision to let go of the path she  thought  she'd be on her entire life.  But she quickly realized...

Landing copywriting clients is a lot easier than you may think. (Reminder: CCA students, you have entire courses on how to find and land clients!) But one of the most overlooked ways to find clients? Talking to people. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate joke about finding clients at the grocery store. But, truthfully, you can find clients almost  anywher...

Having one steady, high-paying copywriting client is the dream, right? Well, to be honest,  no .  Copywriting is a little bit like investing. Putting your eggs all in one basket leaves you vulnerable to the whims of  one  company. That’s why diversification is  so  important. When you have multiple copywriting clients, it doesn’t matter if work slows down with one or if they go out of business ent...

You’ve heard me say time and time again that copywriting is an incredibly fun and rewarding career.  And it is. But … it’s still a career. There are inevitably times in life—whether as a freelancer or full-time, copywriting or otherwise—when you just don’t feel 100%.  And sometimes we attribute those crummy feelings to the wrong things. Cloudy days, an odd text from a friend, a sick family member:...

Every time we talk with Comprehensive Copywriting Academy students, Kate and I leave feeling inspired. That’s exactly what it was like talking to Alicia.  From a young age, Alicia knew she wanted to help people. It’s what got her into social work. But, like many of those in the social work field, Alicia faced extreme burnout. On this episode of the Build Your Copywriting Business podcast, Alicia i...

When used correctly, storytelling is a powerful copywriting tactic. But why do I say “when used correctly?” Because sometimes copywriters and clients use storytelling in the  entirely  wrong way. On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down when and how to use this tactic. Plus, we’re giving some examples of storytelling in action—including scenarios...

🎶 What a client wants, what a client needs … … whatever makes them happy gets you money … 🎶 I apologize if you have Christina Aguilera stuck in your head. BUT if it helps you remember the key takeaways from this episode, then you’re welcome. 😉 On this episode of the Build Your Copywriting Business podcast, Kate and I are talking about four crucial things that clients look for in a freelancer. D...