Build Your Copywriting Business

If you’re going to spend time on social media, my friend, make it count. As you’ve liiiiikely experienced, social media is a major time suck by design. No one is immune. One minute I’m looking at a business owner’s account for tips on hiring, and the next thing I know it’s been 30 minutes and I’ve watched: 👰‍♀️ Wedding highlights from a couple I don’t know 🎂 “Which one is cake?” video with onion...

I don’t like to play favorites, but according to the data, one of our most-watched student stories of all time was with Adele and her now-husband Jake (you can  watch that original episode right here ). The two of them were  super  kind enough to share what it was like shifting from a completely unrelated job into copywriting—and supporting a loved one during that transition. My favorite part abou...

OK, if you’re honest with me, I’ll be honest with you: How many podcasts, emails, newsletters, trainings, etc.etc.etc. are on your “to listen/watch/read” list?  Last I checked, I had 103 podcast episodes downloaded.  Kate told me her Goodreads “want to read” list currently sits at 398 books. Will I listen to some of those podcasts? Absolutely. Will Kate read many of those books? 100%. But there’s...

I need to get one thing out of the way: Elyse is the self-described president of the Slow Turtle Club™. If I were to give her a title, it’d be president of the Really-Cool Canadian Copywriters Club™. In all seriousness, if you’ve ever felt like everyone else is speeding ahead while you’re still like, “where do I even start?!” then, Elyse is going to be your new favorite person. (And let’s be real:...

You may have heard me say that I only  verrrrrry  occasionally take on freelance clients. (Supporting students in the Comprehensive Copywriting Academy is my #1 job!) So, when I tell you this one was too good to pass up you know it’s  goooood . On this episode of the Build Your Copywriting Business podcast, I’m telling you all about it. And I’ll be honest: even after 20+ years in copywriting, I st...

Imagine juggling full-time teaching, full-time parenting, and a five-year-long divorce. Exhausting doesn’t even begin to cover it.  That was Vikki’s reality until she realized one thing: no one was coming to change her life for her. If she wanted something different, she’d have to create it. On this episode of the Build Your Copywriting Business podcast, Vikki was  suuuuper  generous with sharing...

If the thought of “showing up on social” makes you want to toss your phone out the window … you’re not alone. Here’s the truth: social media  can  help you grow your copywriting business—but not in the way most people think. (And if you’re OVER social media, then skip this episode. You DO NOT have to be on social media to have a thriving business, no matter what you may hear from the social-media...

I have been just as burned out as the next person. Before I became a copywriter, I was working at a health club, but my mental health was at its lowest.  So, I related so deeply to Martin. Martin spent 15 (!!!) years as a police officer. To say he was burned out is an understatement. On this episode of the Build Your Copywriting Business podcast, he’s sharing the moment he realized he needed his l...

You’ve probably heard Mel Robbins’ “Let Them” theory by now. (If not, pick up a copy or get on your library’s waitlist—trust us, there’s a waitlist for good reason!) Let them underestimate you. Let them judge. Let them do their thing. It’s a powerful mindset shift— but it’s only the beginning. On this episode of the Build Your Copywriting Business podcast, Kate and I are giving our take on the boo...

What if you pursue copywriting and realize … this  still  isn’t the right path? After getting laid off, Jeanette launched her copywriting business (in an impressive 30 days!). But six months in despite hitting her goals, she realized something still didn’t feel right. So, she pivoted again. On this episode of the Build Your Copywriting Business podcast, Jeanette was generous enough to share how sh...

“But I’ve already spent so much time and energy on this…” Ever found yourself stuck in something—whether it’s a career, a relationship, or even a client—because it felt too late to walk away? That’s the sunk cost fallacy talking. And it might be holding you back from the career (and life!) you  actually  want. On this episode of the Build Your Copywriting Business podcast, we’re breaking down  why...

She left her hairstylist job one day … and landed an agency copywriting role the next. Her portfolio when she landed the job? 100% spec ads. She’s never stepped foot in an office. And right now? She’s working remotely from Morocco, contracting with agencies around the world. To say we’re in awe of Katherine’s path is an understatement. After more than a decade behind the chair, she knew it was tim...

You’ve written your copy. You’ve proofread it. You’re ready to send it off to the client… …Or are you? In this week’s episode of Build Your Copywriting Business, we’re walking you through the often skipped step that comes between “done writing” and “client ready.” Think: a mini checklist—but not your typical copyediting or proofreading list. We’re talking strategy and specific copy tweaks that wil...

Ever felt so drained and discouraged you thought,  “Maybe I should just give up”? That’s exactly where Bart was—not just doubting his move from corporate sales to copywriting, but seriously questioning if he could make it work at all. Fast forward: Bart is now  booked out for six months —and here’s what may surprise you… …he did it  without  social media. On this episode of the Build Your Copywrit...

AI is taking all the copywriting jobs!” Sound familiar? Before you spiral, hit play on this week’s episode of the Build Your Copywriting Business podcast. AI expert and copywriter Amber Smith is breaking down  exactly  why that narrative is wrong. Amber runs a successful agency serving powerhouse brands like Ann Taylor, Clinique, and Coach. She’s been deep in the AI space from day one—and she’s sh...

Freedom and security: those were two core values that Avalon identified. On this episode of the Build Your Copywriting Business podcast, Avalon is sharing how these core values grounded her decision making—and allowed her to identify and choose opportunities that align with these values. Using this as her guide, Avalon was able to: 🍷Transition from a career in the wine industry to copywriting 🚛...

❌ Fancy logo ❌ Color palette ❓Personal brand You’ve probably heard us talk about all the shiny distractions when it comes to earning money as a copywriter. Is a “personal brand” another one? On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down what a personal brand is and whether or not you need one to succeed in today’s copywriting climate. Spoiler: just...

Ever feel like the only way forward in your career… is up a corporate ladder that you  don’t even want to be on in the first place ? Yvonne did, too. After 15+ years in communications roles at mission-driven nonprofits, she knew things had to shift after the birth of her son. She asked a question many parents ask: “How can I do work I love, get paid my worth, and still be present for my family?” O...

Ready for the truth about AI and copywriting? AI is shifting the way  everyone  does work. Including copywriters. YAWN!  Boring.  🥱 Yup. That’s a headline that doesn’t get clicks. “AI is destroying these 5 industries”  does  get clicks. On this episode of the Build Your Copywriting Business podcast, Kate and I are having a conversation about how technology, marketing, and the world have always sh...

I am SO excited to share this summer reading list with you—straight from the Comprehensive Copywriting Academy community! We crowdsourced dozens of recommendations and (after a  very  heated debate) narrowed it down to 15 top picks: a mix of can’t-put-it-down novels and business-building gems. On this this episode of the Build Your Copywriting Business we’re breaking down why each book made the li...

If you’ve followed the Comprehensive Copywriting Academy for any amount of time, you know there are as many ways to shape a copywriting career as there are copywriters. Stevi’s story is the  perfect  example of how building your career in a way that works for  you  is essential to long-term success. And what works for you may change. And then change again. On this episode of the Build Your Copywri...

Meta’s making a major shift— and it’s about to change how ads work on their platforms in a big way If you’ve ever written (or plan to write) Meta ads for clients, this is something you  need  to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don’t recommend it unless you’re trained to do it)… You  are  responsible for writing the copy that giv...

I love this quote so much I have to repeat it:   “I can’t ask for permission. I just need to do it.”  That’s what Holly said when she decided to draft a proposal for a copywriting position and present it to her boss … … even though she was working a full-time customer success position. … even though she was  well  aware she had bills to pay and this was a “risk.” That proposal? It was rejected. Bu...

Father’s Day is approaching and, if you don’t mind, I’d like to do something a little different with this episode of the Build Your Copywriting podcast. We lost my dad on Father’s Day last year and CCA students have probably heard me talk about how integral he was to me getting into copywriting to begin with. So, this week’s episode of the podcast is a short tribute to the late, great, and very mi...

Do you remember when Kate and I shared  allllll  sorts of jobs you can do with a background in copywriting? (I totally get if you don’t remember, but you can catch  that podcast episode right here .) Thanks to CCA student Alba, we’ve got another one to add to that list: product marketer. On today’s episode of the Build Your Copywriting Business podcast, Alba was generous enough to join us from Spa...