Build Your Copywriting Business

❌ Fancy logo ❌ Color palette ❓Personal brand You’ve probably heard us talk about all the shiny distractions when it comes to earning money as a copywriter. Is a “personal brand” another one? On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down what a personal brand is and whether or not you need one to succeed in today’s copywriting climate. Spoiler: just...

Ever feel like the only way forward in your career… is up a corporate ladder that you  don’t even want to be on in the first place ? Yvonne did, too. After 15+ years in communications roles at mission-driven nonprofits, she knew things had to shift after the birth of her son. She asked a question many parents ask: “How can I do work I love, get paid my worth, and still be present for my family?” O...

Ready for the truth about AI and copywriting? AI is shifting the way  everyone  does work. Including copywriters. YAWN!  Boring.  🥱 Yup. That’s a headline that doesn’t get clicks. “AI is destroying these 5 industries”  does  get clicks. On this episode of the Build Your Copywriting Business podcast, Kate and I are having a conversation about how technology, marketing, and the world have always sh...

I am SO excited to share this summer reading list with you—straight from the Comprehensive Copywriting Academy community! We crowdsourced dozens of recommendations and (after a  very  heated debate) narrowed it down to 15 top picks: a mix of can’t-put-it-down novels and business-building gems. On this this episode of the Build Your Copywriting Business we’re breaking down why each book made the li...

If you’ve followed the Comprehensive Copywriting Academy for any amount of time, you know there are as many ways to shape a copywriting career as there are copywriters. Stevi’s story is the  perfect  example of how building your career in a way that works for  you  is essential to long-term success. And what works for you may change. And then change again. On this episode of the Build Your Copywri...

Meta’s making a major shift— and it’s about to change how ads work on their platforms in a big way If you’ve ever written (or plan to write) Meta ads for clients, this is something you  need  to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don’t recommend it unless you’re trained to do it)… You  are  responsible for writing the copy that giv...

I love this quote so much I have to repeat it:   “I can’t ask for permission. I just need to do it.”  That’s what Holly said when she decided to draft a proposal for a copywriting position and present it to her boss … … even though she was working a full-time customer success position. … even though she was  well  aware she had bills to pay and this was a “risk.” That proposal? It was rejected. Bu...

Father’s Day is approaching and, if you don’t mind, I’d like to do something a little different with this episode of the Build Your Copywriting podcast. We lost my dad on Father’s Day last year and CCA students have probably heard me talk about how integral he was to me getting into copywriting to begin with. So, this week’s episode of the podcast is a short tribute to the late, great, and very mi...

Do you remember when Kate and I shared  allllll  sorts of jobs you can do with a background in copywriting? (I totally get if you don’t remember, but you can catch  that podcast episode right here .) Thanks to CCA student Alba, we’ve got another one to add to that list: product marketer. On today’s episode of the Build Your Copywriting Business podcast, Alba was generous enough to join us from Spa...

Raise your hand if you’ve recently felt: 😮‍💨 Burnout. 😟 Guilt from even  thinking  about taking time to rest (and combat the aforementioned burnout). 😓 Extra guilt about  considering  changing professions. If you said “yes” to all 3, we’re willing to bet you are a teacher. Today’s episode of the Build Your Copywriting Business podcast is dedicated to the teachers in our community. If that’s yo...

This episode is brought to you by BetterHelp. Give online therapy a try at  betterhelp.com/FRW  and get on your way to being your best self. ⛰️ National parks. 🇲🇽 Mexico. 📍And currently Arizona. As someone who values her freedom and flexibility, Sarah has been RVing since 2019 and living her dream  working wherever she wants, whenever she wants. By the time this airs who  knows  where Sarah will...

🟢 Good news: we  always  have the option to learn and grow as humans. 🟡 Bad news: improving ourselves requires change. And change requires you to go through a 5-stage emotional cycle.  🔴 The worst news: most people are doomed to repeat stages 1 to 3 over and over and over again.  Whether you’re learning to write copy, attempting a consistent gym routine, developing a flossing habit, or any othe...

Raise your hand if your background has  nothing  to do with copywriting. 🙋‍♀️🙋🙋‍♂️ That’s where 99.9% of us start, too! Jenny is no different: She spent 10 years as a tennis coach in the United Kingdom, where she’s from, and New Zealand, where she has lived for more than 15 years. After another decade working for Tennis New Zealand, Jenny wondered if it was even possible to transition to anothe...

About pages are SO important: They’re often the most visited page after the homepage. But so many copywriters get the purpose of these pages so, so backwards. As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.) Effective about pages convey to the user what the company can do for  them . Why should they go wi...

AI is coming for your job next 😟 AI is wiping these people out of work 😰 Within 5 years, AI will destroy these careers 😱 People  loooooove  to click on sensationalist, put-a-stake-in-the-ground headlines. And the algorithm just feeds the drama. No one is clicking on headlines like “AI is changing the way these 5 job roles go about their work.” But here’s the boring truth:  AI is a support, not...

If you love writing, you’re going to relate to Maile’s story. Maile went to school with the goal to write for television, but as life happens, she found herself in content writing roles.  Unlike most Comprehensive Copywriting Academy students, Maile discovered the CCA when she was  already  writing for some clients. But these clients were looking to her to write things like email, webpages, and mo...

This episode is brought to you by BetterHelp. Give online therapy a try at  betterhelp.com/FRW  and get on your way to being your best self. Let’s get the “duh” out of the way: with copywriting training you can become a copywriter. But, when you have copywriting skills, there are so many other career and job possibilities. On today’s episode of the Build Your Copywriting Business podcast, Kate and...

If your neighbor with a 5-bedroom, 4.5-bath house needs a renovation and your other neighbor with a 1-bedroom, 1-bathroom house also needs a renovation, do you think they’d cost the same price? No way! That’s the same that’s true of copywriting projects. Not all copywriting projects are the same and there’s NO WAY! you can quote an accurate price without understanding the project. Pricing can feel...

You’ve probably heard the saying, “The best time to plant a tree was 20 years ago. The next best time is today.” And that’s never been more true with anything worthwhile in life: Saving for retirement Improve your health Restart a friendship And, yes, changing careers In this episode of the Build Your Copywriting Business podcast, Kate and I are exploring the question, “If not now, when?” Turns ou...

When Kate and I first talked to Charlotte, she shared how she replaced her teaching income with copywriting within 6 months of joining the Comprehensive Copywriting Academy ( you can catch that original interview right here! ). It’s been more than two years (!) since that conversation (Kate is  still  hung up on the fact that it’s been that long …). So, we figured we were long overdue for a catchu...

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Do it! Just do it!" That's often what I find myself yelling at my computer screen when I don't want to do the task that I know I  need  to do. Now, I'm the first to admit that I'm not the most productive person in the world. But there are a few tactics that I u...

It’s SO much easier to avoid difficult conversations. (Frankly, sometimes I’m so tired, I want to avoid conversations all together!) But, *sigh*, that’s  not  the way to be a professional. On this episode of the Build Your Copywriting Business podcast, Kate and I are sharing examples of client conversations that you  might  be tempted to avoid, but  absolutely  need to have. I can guarantee that 9...

Quick quiz! What’s the first thing you do when a potential client reaches out to you? A. Squeal in excitement B. Start digging into the copy, duh! C. Stalk them on LinkedIn Well, the answer  should  be some combination of A and C. Excitement is totally warranted when a new client reaches out—especially if you like the company!  But, as with many things in life, we need to hold space for two seemin...

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. You know that with copywriting training you can become a copywriter. (Duh!) But did you know copywriting can open doors to  so  many other career opportunities?  Kate and I got to sit down with CCA student Sunny to hear how (spoiler!) she went from designer to...

Which of these camps do you fall into? 1. Hesitant to freelance (even though you really want to) because figuring out healthcare and other benefits looks too hard. 2. Diving head-first into freelancing … but there may be some “Oh Sh*t!” moments along the way. 3. Freelancing with a system and a plan so you have regular income and even better benefits than any full-time job could possibly offer. If...