Build and Scale Your Online Fitness Business

Most fitness coaches and trainers using AI right now are making the same mistake: they're putting it where it hurts most and ignoring where it helps most. In this episode, Jon breaks down the front end vs. back end framework for AI in your coaching business, why AI-generated content is quietly killing trust with your audience, and the three-step approach to using AI as a tool without losing yo...

You've been telling yourself you don't have time, you're not ready, or you don't want to be salesy. This episode breaks down the five real reasons in-person trainers haven't gone online yet, why those reasons almost never match what's actually going on, and what it actually takes to get moving. Jon pulls no punches, draws direct parallels between the excuses coaches make an...

Most trainers who try to go online are not missing skills, certifications, or experience. They're missing a specific offer someone can actually say yes to. In this episode, Jon shares the exact seven-day challenge he ran in March 2020 that signed his first three online clients, kickstarted his mentorship, and took his business from $60K in-person to $60K, $104K, and $120K online in back-to-back ye...

The most experienced coaches in the fitness industry are often earning the least online. Not because they lack skill or knowledge -- because they've been avoiding three specific decisions that are quietly costing them tens of thousands of dollars a year. This episode breaks down exactly what those decisions are, what it costs to keep avoiding them, and three questions designed to force the con...

Most fitness coaches and trainers are stuck because they're not acting on what they already know. In this episode, Jon Vlahogiannakos breaks down the implementation gap -- the widening distance between knowing what to do and actually doing it -- and why experienced coaches and trainers are the ones most likely to fall into this trap. He walks through the three specific forms of execution resis...

In this episode, Jon Vlahogiannakos breaks down the most predictable revenue leak in an online coaching business: clients who finish a 12-week program and walk away. Most coaches treat client delivery as fulfillment and the renewal as a week-12 sales pitch. Both are the wrong frame. Renewal is decided somewhere between week six and week ten, and by the time the program is ending, the client has al...

In this episode, Jon Vlahogiannakos breaks down why most online coaching offers don't sell, and what it actually takes to turn a generic program into a premium signature offer. The problem almost never starts on the enrollment call. It starts with the offer itself. When what you're selling is a description instead of a promise, you end up competing on price with every other coach in the sp...

Will went from $1,500 a month and no systems to a multiple six-figure business with a growing team, a paid-off car, a house, and nearly zero student loan debt. In this episode, he breaks down exactly how that happened, what almost derailed it, and what coaches who are already making money still get wrong about building a sustainable online business. Timestamps -00:00 Who is Will Marshall-01:40 How...

Jeff Dalzell is OTM's conversations coach, and he has one message for coaches who are avoiding their DMs or watching them go nowhere: the problem is not your offer, it is not your price, and it is not the script. It is that you are showing up as a salesperson instead of a person. In this episode, Jeff breaks down the most common DM mistakes he sees coaches make, why answering questions in the...

In this episode, Jon Vlahogiannakos breaks down one of the most predictable plateaus in online fitness coaching: getting stuck between 3 and 7 clients, and explains exactly why it happens and what to do about it. He introduces a minimum viable activity framework built around three weekly non-negotiables that create predictable momentum without relying on a big following, viral content, or bursts o...

In this episode, Jon Vlahogiannakos breaks down why so many fitness coaches are chronically undercharging for their online coaching programs, what's really driving it, and exactly what to do about it this week. He walks through three specific reasons coaches stay stuck at $150-$200 a month, and gives you the mindset shifts, pre-call prep, and verbal practice reps to start charging what your co...

In this episode, Jon Vlahogiannakos breaks down why DM conversations go cold and what coaches are consistently getting wrong. The problem is almost never the offer. It's skipping steps. Jon introduces the Conversation Stage Framework, a three-stage process that helps coaches identify where a lead actually is before deciding how to respond, and shows how matching your message to the moment is t...

In this conversation, Ryan Cali shares his journey from in-person fitness coaching to establishing a successful online coaching business. He discusses the pivotal moments that led him to make the leap into online coaching, the importance of mentorship, and the strategies he implemented to grow his business. Ryan emphasizes the significance of client retention, tracking metrics, and setting boundar...

In this episode, Jon Vlahogiannakos discusses the hybrid model for personal trainers, allowing them to maintain in-person training while leveraging online coaching. He outlines the benefits of this model, including increased income and time freedom, and provides a structured approach to implementing it. Jon emphasizes the importance of setting boundaries, transitioning clients smoothly, and offers...

In this episode, Jon Vlahogiannakos discusses the common pitfalls in enrollment calls and provides a framework for converting conversations into clients. He emphasizes the importance of diagnosing client needs, handling objections effectively, and confidently positioning prices. By asking the right questions and understanding the client's pain points, coaches can significantly improve their co...

Andrea was already successful—$80K a year running in-person training from her garage. But she was maxed out. Seven to eight hours a week of sessions meant no flexibility, no time freedom, and revenue loss every time life happened. When her daughter announced her first grandchild was on the way, Andrea knew something had to change. In this conversation, Andrea shares: ✅ Why she was skeptical about...

**Note:** This interview was originally recorded in October 2024. We're sharing it now because Paul's journey from skeptical brick-and-mortar owner to $20K/month online coach addresses the exact objections and fears we still hear from coaches today. The systems that worked for Paul 15 months ago are the same systems working for OTM students in 2026. Key Timestamps: 00:00 – Introduction: Me...

In this episode, Jon Vlahogiannakos discusses how fitness coaches can escape the time trap of working excessive hours without achieving financial freedom. He outlines three essential systems for building time leverage: high value pricing, leverage delivery, and ruthless elimination of low-value activities. By implementing these strategies, coaches can reduce their working hours while increasing th...

You're posting 3-5 times a week. Getting likes and comments from other trainers. But not booking clients. This episode breaks down why most fitness content fails to convert, the difference between expertise content vs. identifying content, and the exact framework for creating posts that drive DMs and discovery calls instead of just engagement. What You'll Learn: ✅ The 3 content types that...

📞 Book a Free Strategy Call 📱 Follow OTM on Instagram If referrals stopped tomorrow, how long could your business survive? Most coaches: maybe 2-3 months. Because they have zero control over when referrals happen. This episode breaks down the exact three-part lead generation system that ends referral dependency and gives you predictable client growth. What You'll Learn: Why referral-based bu...

🚀 Ready to stop guessing and start implementing a proven system? ⁠Book a call with the team here⁠ 📱 Connect with OTM on ⁠IG⁠ 80% of coaches will quit their 2026 goals by February. Not because they’re lazy, but because they’re relying on motivation instead of systems. This episode breaks down the three critical systems every coach needs (lead generation, sales conversion, time leverage), why moti...

Every year, coaches either work through the holidays and don't enjoy them, or completely disconnect and come back to chaos. There's a third option: strategic disconnect. This episode breaks down the exact client communication timeline, what to automate (and what not to), and how to set boundaries without guilt or sacrificing your holidays. Timestamps: 00:00 – Introduction: The Holiday Busi...

You have three weeks left in 2025. Most coaches will coast through them, then wonder why 2026 feels exactly like 2025. This episode walks you through a tactical two-hour audit that reveals your real numbers, where your clients actually came from, what to double down on, what to eliminate, and your exact three priorities for Q1. Five questions that separate coaches who grow from coaches who stay st...

Filipe Simões went from $2-3K months working crazy hours with no structure to $20K months with an 8-person team—all while coaching exclusively in Portuguese in Portugal. His secret? A unique 3-coach system (trainer, nutritionist, psychologist) that helps women over 30 with complete transformation.  In this conversation with OTM Head Coach Drea Maxwell, Filipe shares the exact systems he implemente...

I pulled renewal responses from every coach inside OTM—from month 3 to year 3, $5K to $30K months. Four lessons showed up in every single response. Not one mentioned big followings, fancy branding, or natural sales ability. Just these four things. Timestamps: 00:00 – Introduction: Reading Through Every Renewal Response01:30 – Lesson 1: They All Overcame the Same Barrier (Self-Doubt)04:45 – Why Con...