Build a Business You Love with Ashley Frank

"You're not just building a business. You're shifting your identity, and you're doing both at the exact same time." Leaving your job to start a business sounds exciting. More freedom. More flexibility. More control over your future. But what most people don't realize is that entrepreneurship isn't just a career change. It's an identity change. In this episod...

Most business owners are eager to build the visible parts of their business—websites, logos, social media, AI tools, funnels, and marketing campaigns. But what if the real problem isn't a lack of tactics, but a weak foundation? In this episode of Build a Business You Love , Ashley shares a simple observation from a local construction site that reveals a powerful lesson about business growth....

We’ve reached the halfway point of the year. Whether your first six months went exactly as planned or feel completely off track, now is the perfect time to pause, reflect, and reset for a strong second half. In this episode, Ashley shares some personal updates, the evolution of the podcast, lessons from his coaching journey, and a simple framework to help you evaluate where you are, where you&apos...

This week on Growth Conversations with Ashley Frank , I’m joined by Keonté Beals , an award-winning musician turned author and storyteller whose work inspires confidence, creativity, and self-belief in young people and adults alike. Keonté shares his journey growing up in North Preston and how a pivotal moment in junior high school shaped the way he saw himself, his voice, and his future. We talk...

Have you noticed more and more AI flooding your feeds and inbox? You’re not alone and it’s exhausting. In this episode, I unpack some of the biggest “ick” trends I’m seeing in how people are using AI in their businesses and careers. From over-automation to losing your authentic voice, we’ll explore where AI starts to work against trust, credibility, and real connection. I also share how I personal...

In this episode, New Year, New Me , I share my personal commitments for the podcast in 2026, along with the goals I’m working toward this year. I reflect on why New Year’s resolutions and goals so often fall apart, and why so many people end up in the exact same place 365 days later. I also walk through some of the highlights and challenges from my 2025, how those experiences shaped my 2026 goals,...

You don’t control the sale — you influence it. In this episode, Ashley breaks down the subtle art of influence: what it really means, what it’s not , and why every great leader, parent, and salesperson relies on it. You’ll learn how to build trust without pressure, connect without control, and qualify for influence — not just interest.

In this episode, I explore what it really means to build your sales practice. After getting back in the air for the first time in over two years, I realized how quickly skills can fade when they aren’t used. The same is true in sales. We don’t rise to the level of our goals — we fall to the level of our practice. I break down how to build a sales practice around the simple equation: Skills + Activ...

In this episode, I talk about how easy it is to fall into the trap of dichotomy —seeing everything in extremes. Success or failure. Win or lose. All in or all out. When we live that way, our self-worth becomes tied to outcomes, and our peace depends on performance. I share examples from life and business where this shows up, and why learning the art of detachment changes everything. You’ll learn h...

In this episode, I talk about one of the biggest myths in business and sales — the idea that you need to have all the answers to win your customer’s trust. The truth? We’re living in a world overflowing with information, and most people are stuck in decision paralysis. They don’t need another know-it-all telling them what to do — they need a guide who can help them make sense of it all and take co...

Pilots don’t just jump into an airplane and take off hoping for the best — they file a flight plan, calculate fuel, and know exactly where they’re headed. In this episode, I talk about why your business deserves the same level of intention. We’ll explore how “winging it” keeps entrepreneurs stuck in circles, why sales math gives you power over your results, and how to set clear Q4 goals with the e...

On this solo episode, I’m talking about why stories sell — and why features don’t. Sure, features matter. They give people a way to justify their decisions. But it’s the story behind what you do that actually creates the emotional connection and loyalty. I’ll share how even the simplest choices — like your favorite ketchup or a childhood comfort food — are really about the story, not the specs. An...

In this episode of Growth Conversations , I share a story from my Friday morning spin class and a powerful reminder from my instructor: “Ready is not a feeling, it’s an action.” I’ll talk about why discipline matters more than motivation, how the excuses we make quietly kill our dreams, and the three steps I use to build consistency in both life and business. If you’ve been waiting until you “feel...

This isn’t an acting class—and scripts don’t close deals. In this episode of Growth Conversations , I break down why memorized lines and outdated tactics fail in today’s sales environment, and what actually works instead. Buyers don’t want to be handled. They want to be heard. You’ll learn: Why rigid scripts and “tricks” push buyers away The three real drivers of closed deals: trust, relevance, an...

Tired of riding the sales roller coaster—one month packed with clients, the next scrambling for deals? That’s the feast-or-famine cycle, and it keeps too many entrepreneurs stuck in stress and survival mode. In this episode of Growth Conversations, Ashley breaks down why this cycle happens, the hidden costs it creates, and the systems you need to finally escape it. You’ll learn how to build a pipe...

Think you just need more leads to grow your business? Not so fast. In this episode, I bust one of the biggest myths in sales — that lead volume automatically equals revenue growth. I’ll share the story of a client who spent over $30K on ads with almost nothing to show for it, and walk you through five reasons why more leads don’t fix a broken sales process. If you’ve been chasing leads but still s...

Most entrepreneurs don’t start their business because they love sales. They start with a passion, an idea, and maybe a few people who believe in them. But sooner or later, reality hits: without consistent sales, you don’t have a business — you’ve got a no-profit hobby. In this episode of Growth Conversations , I break down: Why sales problems often creep in without being noticed The 3 real signs y...

If you’ve ever wondered how many touch points it takes to close a sale, this episode is for you. Looking for a magic number? You won’t find it here — because it’s not about quantity. It’s about aligning your touch points with where your buyer is in their journey: recognizing a problem, considering solutions, and finally making a decision. In this episode, I break down what to share at each stage o...

What if sales felt easier — and customers came to you saying, “You get me better than anyone else”? In this episode, I’m sharing a simple framework that flips the script on traditional selling and makes it feel natural, effortless, and more effective. You’ll hear how this approach works in both marketing and sales conversations, with real-world examples — including one that shows how an $88K ad sp...

What if three simple letters held the power to rebuild your life, reshape your identity, and reignite your purpose? In this special episode, I speak from the heart — sharing moments that cracked me open, stretched me, and ultimately shaped who I am today. If you’ve ever felt stuck, small, or like you’re drifting off-course… this one’s for you. You won’t find tactics or templates here — just lived...

What it really takes to keep going when no one’s clapping yet. What happens when you keep showing up… and no one seems to notice? No likes. No comments. No replies. No results (yet). This episode is for every entrepreneur, creator, or builder quietly doing the work — wondering if it’s worth it. Ashley opens up about what it’s been like to create 13 episodes of this podcast with a small audience, a...

Many people hit pause in the summer — but what if this is your chance to pull ahead? In this episode of Growth Conversations , Ashley unpacks the idea of Separation Season — the quiet stretch of summer where intentional action gives you a serious edge come fall. Inside, you’ll learn: How to book September business now (and stay top of mind) Why summer is the best time to batch your content How sim...

Sometimes the most powerful clarity doesn’t come from a coach, a course, or a big breakthrough moment — it comes from the open road. In this reflective solo episode, I’m sharing 7 life and business lessons I learned during a recent 7-day, 7-province road trip from Nova Scotia to Alberta. What started as a mission to help a friend move turned into a powerful reset — and an unexpected reminder of wh...

We’re officially halfway through 2025 — but that doesn’t mean you’re behind. It just means it’s time for a reset. In this solo episode of Growth Conversations, Ashley walks you through a simple 4-step mid-year checkpoint to help you:  ✅ Revisit your goals and align them with where you are now  ✅ Reflect on what’s working, what’s not, and what needs to shift  ✅ Identify what’s actually holding y...

In this solo episode of Growth Conversations, I’m breaking down one of the most powerful — and most misunderstood — parts of the sales process: the discovery call. If you’ve ever felt awkward, rushed, or unsure of what to say on a sales call, this episode is for you. We’ll walk through the exact structure I use to lead discovery calls that build trust, qualify leads, and create real alignment — wi...