Build a Better Agency Podcast

The world of neuroscience might seem like an odd place to seek out powerful marketing tactics, but there's no denying that effective marketing isn't just about being great creatively. Art might draw attention, but human nature and how our mind works is what inspires the buy. Understanding neuro-marketing and what triggers the mind of an audience can only improve the rate of success. Dan Russell ru...

No one needs to tell you that it's easier and more cost-effective to keep existing clients rather than continuing to hunt and pitch for new ones. There's an obvious need to genuinely nurture these relationships, but oftentimes this advice is more theory than tangible. It's rare to find a clear game plan for creating lasting change that is simple, even if it's not always easy. This conversation she...

At Agency Management Institute, we have repeatedly found ourselves in the position of helping agency owners figure out their exit strategy. Ideally, we're talking about this many years before they're ready to execute on whichever outcome makes the most sense for them and their agency. The typical scenarios are: Just making a fantastic living off the agency until you're done and then closing up sho...

Creativity lives at the center of every agency, but finding, nurturing, and retaining the best fit creatives can feel like an impossible task. Someone with an impressive resume who interviews wonderfully can suddenly feel like a mismatch once they're actually in the role. It can feel like a guessing game, which is especially daunting for such an integral part of the team and your agency's success....

All agency owners strive to be great leaders but that can be a daunting task when there are so many things that demand attention on a daily basis. And understanding what defines a great leader and how to learn and implement those skills can be equally overwhelming. When it feels like the focus needs to be external on building the company and growing client relationships, time dedicated internally...

As we continue the push into a post-pandemic world, many agencies are taking a hard look at how they approach business and what they want this new future to look like. Many are implementing long-term changes inspired by what the last 18+ months has taught them. Others have been inspired to make changes toward a more focused vision. Success with these changes starts with becoming crystal clear on w...

An agency's success or failure is reliant upon the owner's leadership skills to a certain extent. There are many elements that ultimately create an agency's legacy, but the strength of the leadership is one of the cornerstones that holds it all together. Most teams are built with people who have come up and through the agency world, so by the time they step into a leadership role, there's a risk t...

Whenever I fly, I wear a t-shirt that says "Be Good To People." It's a simple message that I sincerely believe in but the response to the shirt, especially during the pandemic, has been something I wasn't expecting. It has inspired people to quite literally reach out and touch me with a pat of gratitude for the reminder. We are overwhelmed, exhausted, confused, and scared, all things that can brin...

There's no denying that the call for diversity, equity, and inclusion has never been louder. In the middle of it all, agencies are trying to embrace change internally at the same time they are guiding clients on how to incorporate genuine representation, making us students and guides at the same time. It can be uncomfortable, awkward, and overwhelming, especially to dominant communities who have n...

Creating a solid tax strategy for your agency might not seem like the most exciting thing to think about but doing so has the potential to put a lot more money directly into your pocket. It can be daunting to try and understand all of the options available, especially when a lot of the COVID-related aid adds to the confusion, so having a solid tax advisor in your corner is more important than ever...

We all know how critical account service people are to the success of our agencies. It's a tough job. Account service people must balance the needs of the agency, the internal team, and of course, the clients. A rock-solid account service person can help you retain and upsell clients, delivering a higher percentage of profitability on both counts. Creating a strong and dependable account services...

We spent a lot of the last year steeped in worry. It was inevitable, given what we've all experienced. But even when we're not facing a global pandemic — it's easy to get caught up in your own mind, given our work. It's the nature of the beast for problem solvers like us, working in an ever-changing industry, where our decisions and performance effect so many. Expected but exhausting. In that cons...

With the realization that this was going to be the 300th episode of this podcast, I unconsciously started to put an extraordinary amount of pressure on myself to create something that was fantastic and perfect. Agency owners live with an immense amount of pressure and expectation every day so this kind of thinking is normal. But that doesn't make it healthy, helpful, or wise. In this solocast, I'm...

If there's one thing every agency has to be able to do, it's innovate. We are paid to be creative thinkers on command. We have to be able to generate ideas on a regular basis that serves both the agency and our clients. This can be exhausting and stressful to deliver consistently, especially because it's usually only the agency owner or a handful of leaders who can do this work. What if everyone i...

Culture has always been an integral part of any organization. We talk about it in different ways than we used to, but wherever people gather – they create culture. Often, that culture becomes one of the building blocks of an organization's brand. But not always. The crossroads of brand and culture still holds a lot of untapped potential your agency can leverage both for yourself and your clients....

As Stephen Woessner and I teach in our book Sell With Authority, it's critical for agencies to use content to attract their right fit prospects. When it's done well and consistently, it can give an agency an unfair advantage over all of their competitors. But what exactly does doing it well mean these days? Author, speaker, and entrepreneur Joe Pulizzi is credited with coining the phrase "content...

Content is the cornerstone of any current agency's ability to position itself as an authority, but many agencies struggle with knowing exactly how to actually create all the content they need for both their clients and themselves. Where do the ideas come from? What if the ideas seem too big or ridiculous? Is it possible to schedule creativity? How is the content leveraged? Scott Ginsberg is an ult...

To put it mildly, 2020 was a storm none of us saw coming and it lasted for much longer than we expected. Business as usual went out the window and everyone shifted to survival and then re-building mode. Now that we're moving into a post-pandemic world, let's explore some of the emerging agency trends that are impacting agencies today and will continue to play a role for the next 12-18 months. I've...

You have a simple choice when it comes to biz dev. You can chase after strangers or you can attract people who are drawn to you because of your expertise. They'll come to know, like and trust you and when they're ready to hire an agency, they'll reach out. One of the best ways to position yourself as an expert is to be a published author. Many agency owners want to position themselves as an expert...

I have repeatedly said that many agency owners have earned an MBA in emotional leadership over the last year and a half. It's been exhausting, frightening, paralyzing, motivating, inspiring, and, at times, you're simply doing whatever it takes to survive. You've done so with grace, authority, enthusiasm, and vision, but I also know that you're tired and anxious about what's coming next. The questi...

You've heard me say it a million times. Most agency owners are accidental business owners. Whatever your agency's origin story, most of us can remember the moment when we looked around and realized, "This is so much harder than I thought it would be and if I'm being honest – I am winging this." In the beginning, we're nervous about admitting our uncertainty but at some point, most agency owners ar...

The last year has been one for the books as an agency owner and the HR issues we've had to deal with have been off the charts! We've faced the pandemic, working from home, layoffs, furloughs, understanding what employee assistance was available for our people and been put in the role of mental health counselor to boot! There's also been a call to build a more inclusive workforce during a time of i...

Every agency is going to have a vaccine policy. You have three choices – you can mandate the covid 19 vaccine, you can encourage it or you can take a "don't ask, don't tell" policy and in essence, ignore it. But each of those choices is in essence a declaration of how you're going to handle the question of vaccine in your shop. It will become your policy. Given that truth, you should make a consci...

We talk about influencer marketing like it's a hot new trend. That's not quite right. Celebrity endorsements have been around forever. The difference is that celebrity is defined very differently today. It's a bit of the wild west and we've all heard the horror stories. That's why many agencies and brands have shied away from influencer marketing. What if you could sidestep the risks while maximiz...

Trust. It's always been at the core of running and leading your agency. If our teams don't trust us, they don't follow us. If our prospects don't trust us, they don't hire us. And if our clients lose trust in us, we lose them. The challenge is – how do you know if you're trusted? You can't just point blank ask. If an employee doesn't trust you, they sure as heck aren't going to say so. And even if...