BRX Pro Tips

BRX Pro Tip: Your Pricing Stone Payton : And we’re back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, here’s a question or a set of questions that comes up a lot. Pricing. Lee Kantor: Yeah, I think when it comes to pricing, you can’t be afraid to increase […]

BRX Pro Tip: Your Origin Story Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, in your opinion, how important is it to consider and communicate your origin story when you’re in the professional services arena? Lee Kantor: I think the origin story is probably […]

BRX Pro Tip: Set Clear Expectations Upfront Stone Payton : And we’re back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about our experience in setting expectations. Lee Kantor: Yeah, I think setting clear expectations up front is really critical, especially with new relationships. […]

BRX Pro Tip: Document Everything Stone Payton: And we’re back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, as we continue to grow at the Business RadioX network, we’ve certainly been trying to live into this discipline, document everything. Lee Kantor: Yeah. If you want to scale, you have […]

BRX Pro Tip: Build Your Business Around Your Lifestyle Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton abd Lee Kantor here with you. Lee, especially in recent years, I may be the poster child for this one, but building your business around your lifestyle. Lee Kantor: Right. This is something that a […]

BRX Pro Tip: Boundaries Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk boundaries. Lee Kantor: Yeah, I think boundaries are important in business. And now that everybody has cell phones and texts, people think that there are no boundaries that they can […]

BRX Pro Tip: Annual Planning Stone Payton : And we’re back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s topic: annual planning. Lee Kantor: Yeah. Annual planning is something that every leader should be doing. You should, at least once a year, have some kind of goals that […]

BRX Pro Tip: 4 Things to Expect When Sponsoring a BRX Show Stone Payton : And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let’s talk about some of the things that you can expect when you’re sponsoring a Business RadioX show. Lee Kantor: Yeah, this is […]

BRX Pro Tip: Why Do it Alone? Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, in your opinion, what is the downside or the opportunity cost of going it alone with a homemade podcast as opposed to joining a network? Lee Kantor: Yeah, […]

BRX Pro Tip: 6 Strategies to Market Your Podcast Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, effectively marketing your podcast. Lee Kantor: I think if you’re going to do the work to create a podcast, it’s important to kind of make sure […]

BRX Pro Tip: One Benefit of Being a Servant Leader Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, what would you describe as maybe the number one benefit of being a servant leader? Lee Kantor: Yeah, servant leadership is important to us at Business […]

BRX Pro Tip: Why You Should Be a Part of a Community Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I’ve heard for much of my career, you should be part of a community. I believe that. I want to live into that. […]

BRX Pro Tip: How to Build More Productive Business Relationships Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s explore a couple of ideas around building more productive business relationships. Lee Kantor: Yeah, this is an area I think that young people especially […]

BRX Pro Tip: Create a Signature Offering Stone Payton: And we’re back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, exactly what do you mean when you recommend that people in the professional services arena create a signature offering? Lee Kantor: Well, the bottom line is you can’t be […]

BRX Pro Tip: Dan Sullivan Gap and Gain Thinking Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you’ve been at it again. You’ve been reading, and most recently, about this idea of gap thinking and game thinking. Lee Kantor: Yeah, this was a book […]

BRX Pro Tip: Master the Art of the Follow Up Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic is follow-up. Lee Kantor: Yeah, this is something I think it’s a lost art in sales. And I think especially the younger generation is […]

BRX Pro Tip: Optimizing for Leads, Not Likes Stone Payton: And we’re back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s chat a little bit about optimizing for leads as opposed to likes. Lee Kantor: Yeah, it seems like a lot of people who rely on social media […]

BRX Pro Tip: Over Deliver on Your First Project Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I’d like to dive into this idea, the practical value of it, the economic value of it. But this idea of genuinely trying to overdeliver. Lee Kantor: Yeah. […]

BRX Pro Tip: Stop Discounting Your Price Stone Payton: And we’re back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what’s your take on discounting fees? Lee Kantor: Yeah, I’m not a big fan of discounting fees, and especially that’s a lot of people’s go-to move. As soon as […]

BRX Pro Tip: Your Feedback System is Your Growth Engine Stone Payton : And we’re back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk about making it not just appropriate, but easy to get genuine feedback and what kind of impact that can have on your growth. […]

BRX Pro Tip: Your Listening Skills Are Your Greatest Selling Tool Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, in terms of selling tools, selling mechanics, approaches, strategies, tactics, man, we got to talk about listening. It’s important. Lee Kantor: Yeah. I have a bias […]

BRX Pro Tip: Your Network is Your Net Worth Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you and I talk about this a lot. We certainly believe it, but there is so much genuine business value in a well-established, well-nurtured network. Lee Kantor: Yeah. […]

BRX Pro Tip: Your Rate Should Reflect Your Value Stone Payton : And we’re back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what counsel, if any, do you have regarding how you set up your fee structure? Lee Kantor: I think your fee structure should always, always be […]

BRX Pro Tip: 8 Ways to Get Your First Business Coaching Client Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, if you were starting a business coaching practice tomorrow, what are some ways that you would go about getting clients? Lee Kantor: Well, […]

BRX Pro Tip: Relationships Beat Transactions Every Time Stone Payton: And we’re back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, if anybody in the marketplace beats this drum, it’s us. Relationships over transactions, but speak a little bit to that. Lee Kantor: Yeah. Anybody running a service business, the […]