Brown Way To Money - Money Talks for Women of Color Entrepreneurs

What if everything you've been told about women and money was designed to keep you stuck? In this urgent and deeply necessary conversation, Stefanie OConnell and Alejandra Rojas dismantle the most dangerous myths about women and wealth—myths that continue to shape how we price our work, negotiate our salaries, and justify our own financial struggles. These aren't just stories. They're systemic nar...

After surveying hundreds of women of color entrepreneurs, one truth became undeniable: most of us are leaving money on the table—not because we don't work hard enough, but because we're avoiding the conversations that matter most. In this insightful episode, Alejandra Rojas delves into the financial challenges faced by women of color entrepreneurs by exposing the "money trauma" and unspoken conver...

What if the money in your bank account is funding the very systems you stand against? In this urgent and deeply necessary conversation, Alejandra Rojas sits down with Jasmine Rashid, author of The Financial Activist Playbook, to expose the hidden ways your money moves through systems of harm—and how women of color can redirect it toward collective safety, dignity, and freedom. This isn't just abou...

What if the courage to leave everything behind is what gives us the courage to build everything we want? Are you leaving money on the table? Find out the 5 Ways Women Quietly Leave Money on the Table after reviewing more than 300 money stories www.brownwaytomoney.com/5ways In this deeply moving conversation, Alejandra Rojas sits down with Morgan Radford, NBC News co-anchor and debut novelist, to e...

Student loan debt is crushing a generation of entrepreneurs before they even start. But what if there's a way out they're not telling you about? In this eye-opening conversation, Alejandra Rojas sits down with Haleini Vasquez, founder of Your Evolved Mind, to expose the truth about student debt—and the strategic paths that can save you tens of thousands of dollars. This isn't about shame or strugg...

Only 2% of women get venture capital. But what if the real barrier is readiness? In this powerful conversation, Alejandra Rojas sits down with Jo Wong, founder of Let's Grow BFF, to break down what it actually takes to become fundable as a woman of color entrepreneur. This isn't about chasing investors—it's about preparing yourself to be unignorable when the right opportunity shows up. Together, t...

Everyone prepares for the breakthrough, No one prepares for after it hits. Are you ready financially? In this conversation, Alejandra Rojas brings you into the real moment every woman of color entrepreneur dreams about, but rarely prepares for: the moment when everything you manifested actually shows up. The opportunities. The visibility. The house. The stages. The revenue. The pressure. Together,...

Alejandra Rojas is joined by Rachel Rodgers, entrepreneur and founder of Hello Seven, to explore what it means to own your voice…all the way to producing your own TV show. Join her Kickstarter campaign here. We have already supported it, and you? Together, they explore how Rachel is transforming her book, We Should All Be Millionaires, into a visual, global movement, why women of color must take u...

Why do Latina founders still receive less than 2% of VC dollars? In this powerful episode, Alejandra Rojas is joined by powerhouse investors Laurel Mintz (Fabric VC), Ashley Balla (Halogen Ventures), and new angel investor Julissa to expose the reality of raising capital as a woman of color founder. Together, they share what they actually look for when funding startups, what makes them say no, and...

In this heart-centered conversation, Alejandra Rojas is joined by recruiter and content creator Jalonni Weaver to dismantle the myth that you have to choose between your career and your calling. Together, they explore how Jalonni built a thriving personal brand while working full-time and how that brand became a stream of income, community, and confidence. This episode is a masterclass in using yo...

Leaving your 9–5 doesn’t mean you leave your identity or success behind. Or does it? In this empowering and truth-filled episode, Alejandra Rojas is joined by community-builder and founder Beverly Vanterpool to explore what it really takes to transition from a successful corporate career into entrepreneurship— and do it with purpose. Together, they unpack how to navigate identity shifts, redefine...

Having a business is not goign to give you financial freedom unless...  In this powerful and truth-telling episode, Alejandra Rojas is joined by investing educator Tess Waresmith to dismantle one of the biggest myths in entrepreneurship: that reinvesting in your business is enough to build wealth. Together, they unpack the marketing traps that keep women of color entrepreneurs stuck in a cycle of...

Are you struggling to tell your business story in a way that lands you funding? In this powerful episode, Alejandra sits down with Latasha Randle , program manager of the Fund Her Future grant, and Irene Bekoe , a recent grant awardee and founder of That Good Good Shea . Together, they share the inside story of how women of color entrepreneurs can position themselves to receive funding, the role o...

Is your income dissapearing as fast as it hits your account? This episode is for you.  Let's reveal four tested money hacks that make your money stay and work for you. From pausing before you spend, to selling before you invest, to turning savings into a game, these strategies are proven to grow both your bank account and your business without killing your joy. Important Links: 👉🏾Pitch me your s...

Name them, ask them, succeed. In this episode Alejandra Rojas dives deep into the five non-negotiable money conversations every woman of color entrepreneur needs to have to build a business that sustains—not drains—your life. If you’ve been leading with hustle, vibes, and prayer but still feel stuck in financial fog, this episode offers the clarity you’ve been craving. Alejandra walks listeners th...

What if the fear of being seen is the money block you’ve never named? In this episode, Alejandra sits down with LinkedIn strategist Natasha Walstra for a heart-centered conversation on one of the most overlooked money blocks among women of color: the fear of visibility. Together, they unpack how generational trauma, cultural expectations, and internalized doubt can keep us from stepping into our p...

Lets talk about a financial habit I've seen cost more than lack of budget.  In today's episode, Alejandra Rojas uncovers the financial habit that’s been hiding in plain sight for many women of color. Rooted in generational trauma and passed down as a tool for survival, this habit now shows up in business as undercharging, avoiding visibility, shrinking in negotiations, and staying quiet to stay sa...

Is money still running your life from childhood memories? You may be earning, saving, and even investing...but it still feels heavy, disconnected, or like you’re always one step away from losing it all. In this vulnerable and necessary episode, Alejandra gets real about the financial trauma women of color carry, especially when money was a ghost in the room growing up. She explores why no amount o...

Is your business making money or just moving money? In this episode of The Brown Way to Money , Alejandra Rojas sits down with Joyce Medeiros , founder of Investrio, to unpack one of the most silent but dangerous blocks solopreneurs face: not understanding how their business really operates financially. Joyce shares the behind-the-scenes of building a trauma-informed, automated bookkeeping tool de...

You’ve done the mindset work, hired the coach, built the business—so why does money still feel hard? This episode is your wake-up call to the role financial trauma may be playing in your entrepreneurial journey. Alejandra Rojas, Forbes columnist and founder of The Brown Way to Money, breaks down how unresolved financial trauma can quietly block your rich life—no matter how much you earn or how sma...

For more insights on opportunities like this, subscribe here to our newsletter we send opportunities like this every week.  In this episode of  The Brown Way to Money , we sit down with Latasha Randle, Small Business Program Manager at Block Advisors by H&R Block, to dig into the funding gap that keeps so many women of color entrepreneurs from thriving—and the game-changing grant opportunity that’...

Are you scared to raise your prices in today’s economy? You’re not alone—but you’re not stuck either. In this powerful episode, Alejandra Rojas speaks directly to women of color entrepreneurs grappling with tariff inflation, rising costs, and deep-seated financial fears. If you’ve been absorbing costs, undercharging, or hesitating to raise your rates, this is your wake-up call. Through a trauma-in...

She built a 1.2M business from doing one thing that grew her audience and her business.  In this episode of The Brown Way to Money Podcast , Alejandra Rojas sits down with Chloe Daniels —better known online as Clover Money Coach—for a no-fluff, high-energy conversation about building financial success and online presence from the ground up. From creating content that actually connects, to managing...

How can you work with your nervous system and navigate those lower income months anxiety?  In this powerful solo episode of  The Brown Way to Money Podcast , Alejandra Rojas explores how financial trauma quietly shapes the way women of color respond to lower-income months—emotionally, physically, and spiritually. If you’ve ever felt intense fear, shame, or self-doubt when your income dips, this ep...

How do you create consistent financial growth when the world around you wasn’t designed for your success? In this solo episode of The Brown Way to Money Podcast , Alejandra Rojas pulls back the curtain on three transformative mindset shifts that every woman of color in business must embrace to build real, lasting financial independence. Based on months of interviews, research, and conversations wi...