Broadening Horizons Podcast

If your business isn't the only "baby" you dream of having, this episode is for you! Whether you are an expentant parent, a soon to be adoptive parent, or simply want to be able to take time off without neglecting your business, we're sharing how to stay on top of marketing, inquiries, and business expensives while your focus and attention shifts to be on you and your new little one. 

Earlier this summer we hit the 8 year mark on Sweet Horizon Studio and, as always when our business anniversary came around, we reflected on how much this studio has grown and changed through the years as well as many of the lessons we've learned along the way. On today's episode, Catryn is walking you through 8 of the most important lessons she's encountered on her business journey to help aid yo...

Have you been daydreaming about a new business venture that you can't stop thinking about? We've been there! And we've also helped dozens of fellow entrepreneurs start the business of their dreams and have seen first hand what works best when turning these dreams into something more. Here is our "how to" guide on all the things you need in order to build the business of your dreams starting in 202...

We are back for the 2024 season! And we are taking a moment to look back at 2023, to reflect on what went well, what could have been better, and what our main takeaways for the year are. We're also excited to chat about some of the things we have planned for the new year and some of the major pivots we are making within Sweet Horizon Studio. 

Continuing with our series all about what should be on your website, today we are highlighting how to build out your About Page to be strategic and how you can use this often overlooked page to make it purposeful and work for your sales funnel. We never want any page on your site to be a dead-end or be neglected in anyway. That includes pages like your About Page that can easily fall into filler o...

Websites are vast and complicated things we know from working with so many different types of business owners through the years that it can be overwhelming to know what exactly to include on each page of your website or how things on your website should be structured. Today we are starting a mini series here on the podcast where we go page by page of a typical website and discuss the things to pri...

We are answering one of the MOST asked questions we get from new inquiries: "Why is my website loading so slow and can you help me?" The answer: it could be a lot of things and YES we've absolutely got you! We're sharing the most common issues that contribute to a slow website and filling you in on some easy fixes that you can do today that will get your website loading quickly and running more ef...

Have you ever tried to DIY your branding? We all start somewhere with our business branding and more often than not new business owners opt for the DIY approach, either by drawing a logo themselves or buying a template from Etsy and plopping their name into it, to at least have something to get them going. But what if we told you that there are dead giveaways when it comes to spotting a DIY brand...

Today on the podcast we're taking a look at the typical expenses that business owners can expect to pay. Starting a business can feel super daunting and there tends to be a lot of mystery around what it would actually take to start and run that business you've been dreaming about. We're sharing the things that we actually pay for within our business as well as the things we see our clients in othe...

Between figuring out content strategies, trying to appease the almighty algorithm, and maybe just even crossing your fingers and hoping for the best, chances are you've had your fair share of figuring out social media marketing as a business owner. Instagram is an OG in the social media game and so often we plan our content strategies solely around this specific platform. But more and more busines...

When it comes to problem solving, or achieving goals within our business, we all want the same thing: to handle the tasks in the best way possible. Though it has come to our attention that we tend to go about the actual process of problem solving with slightly different approaches. Catryn is a planner who likes to look at the big picture and break it down into smaller, achievable steps. Mike is mo...

Chances are you've heard of the 5 love languages? These are 5 common ways that people tend to show and receive love within their romantic and platonic relationships. But what about how we tend to show love to our clients during and after our time spent working together? In today's episode, Catryn is sharing 5 business love languages that she thinks most business owners show to their clients, custo...

We are big proponents of anti-hustle culture around here. In other words, we don't believe that you have to devote all of your time and energy to your work. But in the midst of anti-hustle culture does is all productivity a bad thing? And if it's not, can productivity still be a thing we actively pursue in our daily lives while still taking time to rest and do things we enjoy?  

Today we are talking all about manifesting for business in the new year. Manifesting comes in many different forms from "words of the year", to journaling intentions and goals, to writing a letter as your future self, to prayer. No matter what your form of manifesting looks like we are interested in whether or not this actually impacts our business throughout the year or has real merit in how we a...

This season my sweet husband Mike is joining the podcast to chat about all things business. Today I'm telling him about how storytelling is taking online marketing by storm, how to show up truly authentically with your audience, and how storytelling can benefit small businesses and make advertising easier. 

Today I'm sharing one of the most important lessons I've had to learn as a business owner: that is, how to find rest in my work/life balance. Resting may seem like a totally normal thing until you end up in a career where you are solely in charge of everything, even giving yourself time off. When more work means more income, and taking off means missing out, it can be harder than ever to make time...

Today we're talking about ways that I have recognized perfectionism in my work, in my life, and how I'm positioning myself in order to let go of some of those perfectionist tendencies. If you find that you put pressure on yourself to always be "perfect" in your work, if there feels like there are never enough hours in your work day to get through your to-do list, or if you find that you tie your s...

Today we're talking about what it means to actually manifest ideal clients in order to book dream projects. If you've ever been curious about what manifesting clients actually is, and how business owners do it, or how they turn that manifestation into literal dream projects, this episode is for you. FOLLOW US ON INSTA READ THE POST

Today we're talking about what it means to actually manifest ideal clients in order to book dream projects. If you've ever been curious about what manifesting clients actually is, and how business owners do it, or how they turn that manifestation into literal dream projects, this episode is for you. FOLLOW US ON INSTA READ THE POST

Today I'm giving a bit more insight into how I'm running my business in 2022 and, specifically, how I'm letting go of the idea that I have to control every single thing within my business. If outsourcing is something you've been interested in for awhile or you are looking to do more of it in 2022, this episode is for you. FOLLOW US ON INSTA READ THE POST

Today we are starting out the New Year by giving some insight into how I am planning for my business in 2022. A lot changed in my business and in my personal life last year and there are just several things I did NOT want to carry over into 2022 with me. This is a chance to reevaluate how I plan to show up for my community, what I want to be known for, and what I need to leave behind me in the yea...

Today I'm welcoming Morgan Rapp, the designer, mentor, educator, and business expert behind the course Design Biz Mastery. We're digging into some of my favorite modules from DBM, why value based pricing is a literal game changer for designers, why sales calls don't have to scary, how she's grown her own design business to 7 figures, and why it's so important to her that female entrepreneurs get c...

Today I'm welcoming Alyssa Ziegelbauer, owner and photographer behind Leigh Photography, who is an absolute master behind the camera and has a flourishing wedding and boudoir photography business in the Rockford/Chicago, Illinois area. Alyssa also happens to be the mother to an awesome 8.5 year old daughter and she is showing her daughter what it looks like to be an absolute boss that can create a...

Today we're going to continue our conversation on branding and the importance of brand strategy, a topic we've talked about a few times here on the podcast already, and how understanding your branding can take the guesswork out of marketing yourself and your business.   FOLLOW US ON INSTA READ THE POST

Today I'm welcoming Annelise Worn, a business strategist and marketing mentor who specializes in helping service based businesses meet and connect with idea clients through social media. She has a wealth of knowledge when it comes to marketing and how you can reach your audience through your copy, ads, comments and DM's. Today we're chatting about her favorite business marketing tips and how you c...