Salena Knight | Retail & Ecommerce Growth Strategist

Bringing Business to Retail

Business EN ↓ 623 episodes

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

Author

Salena Knight | Retail & Ecommerce Growth Strategist

Category

Business

Podcast website

salenaknight.com

Latest episode

Jul 9, 2026

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Episodes

Charles Palleschi - How To Make Dropshipping Work For Your Store 20.02.2018

The best inventions are born of necessity. When Charles Palleschi purchased a site that sold popcorn, popcorn kernels, and popcorn related accessories ecommerce business, he quickly realised that he needed to scale and parts of his business. That need inspired Charles to create Spark Shipping, the leading dropship software which automates millions upon millions of orders for eCommerce and retail e...

Using Trade Shows as a Powerful Retail Marketing Tool - Katie Hunt 12.02.2018

Trade Shows...Have you ever considered them in your store's retail marketing plan? If not now is the time to reconsider! We have Katie Hunt here today to educate us on using trade shows as a powerful retail marketing tool! Katie is the founder of Tradeshow Bootcamp, host of the  Proof to Product  podcast, a business strategist, and mentor to creative entrepreneurs.  Katie launched her wholesale li...

Ecommerce Tips To Increase Sales - Jeff Wenberg 07.02.2018

Today we are jumping into to learn more about e-commerce strategies to make you more money with Jeff Wenberg from Smart Marketer. If you don't already follow Smart Marketer you must check them out. The team at Smart Marketer puts out some of the best content when it comes to what's working and what's not when it comes to e-commerce. Jeff talks to me all about some of the best apps you can use to h...

Photography That Sells More Products - Lauren Carnes 29.01.2018

With the ease of the internet, who doesn't shop online in today's world? It's so convenient, quick and easy to get everything you need right to your door! But have you ever ordered something online and then received it and it was nothing like you thought it was online? That's no fun, right?! So, What about your e-commerce shop? How do your shoppers feel when they are checking out all your store of...

How To Make Facebook Ads Work For Retailers - Miranda Ivey 24.01.2018

When thinking about advertising your business online most likely one of the first places you think of is Facebook Ads, and for good reason. With over 2 billion active monthly users your target audience is bound to be abundant there, right?! But the real question is are you doing everything possible to optimize your ads on Facebook or are you just throwing away money? Well, get ready to review your...

3 Days To Your Most Profitable Year Ever – Day 3 15.01.2018

In the last 2 episodes of the Bringing Business to Retail podcast we have been going through my 3 Days To Your Most Profitable Year Ever. If you've missed out and need to catch up check out  Episode 1 , where we discussed Cash Flow and discover how you can Stop Being a Shopkeeper and Start Being a Business owner in  Episode 2 . Plus, don't forget to download the full 3 Days to Your Most Profitable...

Stop Being Shopkeeper And Start Being Business Owner 09.01.2018

Today is day 2 of my 3 days to your most profitable year and we are looking at  how you can construct a plan for profit.  But before we get started if you haven't yet head on over and check out day 1  here . There you can get jump started on reviewing your cash flow and brainstorming your 2018 "business word of the year." So think for a minute about your favorite store. Why is that store your favo...

3 Days To Your Most Profitable Year Ever - Day 1 04.01.2018

New Year's Resolutions. Did you make one for yourself? How about your business? If you did you are in great company! The New Year is a time when everyone seems to be focused on their planning and goals for 2018. It's a wonderful time to regroup and to help, I want to give you a great free to tool so you make this your most profitable year in your business. So today, we are getting started on day 1...

How to Maximise Retail Sales After Christmas 29.12.2017

The holiday celebrations may be coming to an end, but that doesn't mean your retail store profits have to as well!   Today I am guiding you on how to maximise your retail sales after the holiday rush so you can make the most out of this sometimes slow period. Plus, in this week's episode I giving you a bonus guide to show you some great ways that you can put products together, products that are gr...

5 Products To Promote Post-Christmas That You Don't Have To Discount 18.12.2017

After the holiday rush as retailers the biggest question is how do we keep that momentum going? How can you keep customers buying and get rid of seasonal stock just sitting on your shelves? Well today, I've got a special guide just for you. To help guide you in using promotions to make the most from your sales post holiday. First, it's important not to forget that people often have their sights on...

Tinder For Business - Susie Campbell 12.12.2017

Today's guest is Susie and she is going to share great tips for creating a great collaboration and partnership.     All business are better together and when they are connected with another business or person. No one wants to share customers with others (especially with competition) but there is good reason why you should collaborate, Susie gave us some great examples for that. Partnership is stil...

Tips To Engage Your Social Media Tribe - Louise Brogan 03.12.2017

Louise loves helping people. She figured out how to promote a business using online tools and now she teaches other business owners in this kind of marketing. In this episode, you are going to learn many useful tips how to upgrade your business using social media and online tools. Louise teaches her clients how to properly create a strategy for an online marketing and what is the best place to sta...

Amplify Your Sales 28.11.2017

It's easy to be drawn to the latest, shiny new thing. Whether it's a product, a new piece of software or the latest social media trend. But the fact is, after the glitter and gloss has dies down, we always return to the place we feel comfortable, that feels familiar and that we don't have to think about. And guess what, it works the same with products in your store as well! Yes, it's important to...

How to Stand Out & Shine - Karen Gunton 13.11.2017

Enlightened! So what does it mean to be enlightened and how does being enlightened help you or your business? Well, listen up because today Karen Gunton and I talk about having that "aha moment" and how in that moment being enlightened can change the dynamics of your business, ultimately helping you and your business thrive. In this episode find out more about: We each have a purpose to discover a...

Why Your Sales Associates Don't Care About The Money 08.11.2017

Why Your Sales Associates Don't Care About The Money If you're not familiar with Maslow's Hierarchy of needs, when it comes to the workplace, let me give you a brief run down. Physiological Needs (basic issues of survival such as salary and stable employment) Security Needs (stable physical and emotional environment issues such as benefits, pension, safe work environment, and fair work practices)...

How to Use Linked IN To Grow Your Retail Business - Becky Mollencamp 06.11.2017

Today on the show we have Becky Mollencamp, and we are talking about how you can use LinkedIn how to upgrade your business. Why should retailers use LinkedIn? Is LinkedIn only for job seekers? How people make mistakes using LinkedIn How to optimize your LinkedIn account? Listen here

How To Choose Which Products To Promote During the Holidays 01.11.2017

When it comes to the holidays, there is no better time to maximise your sales and fill up your bank account. A large number of retailers do the majority of their trade during the holiday season, and for some stores, up to 70% of revenue is generated during this time. Whether the holidays are your lifeblood, or they just provide a nice little boost, making sure that you secure every possible sale i...

How To Effectively Use PR to Sell More Products - Jen Berson 31.10.2017

If you want to know how to use media to drive customers to your store today's guest Jen is here to tell you how to exactly do that. Listen to Jen's background and hear how she jump into PR business Familly support, it's really important, learn how Jen gets her support from husband and family in her business and learn the smart strategy how to tell some important decisions to your family How to pre...

5 Signs You Need Help With Your Marketing 25.10.2017

It's not hard to feel overwhelmed with all of the jobs you have running your retail business. Keeping all the balls in the air, whilst still having a life, can be completely exhausting. I have to admit, as much as I love working, I'm pretty lazy when it comes to business. I'm the queen of ousourcing. If I can get someone else do a job that I don't want to, or can't do, then I'm all for passing tha...

Realising Your Potential - Jake Nawrocki 23.10.2017

Today on the show we have Jake Nawrocki. As the founder of "Operation Self Rest", Jake believes everything we need to activate our own human potential lies within us – In the way that we think! Jake says "There is a decision we must all make and that decision requires us to change the way we think. It's only when we actively decide to reset our thought patterns that we will ever see the desired ch...

How To Use Video To Sell More – Jeff Kohler 16.10.2017

Today's guest, Jeff Kohler, is a master of video. Listen as he gives you some great tips on how you can use video to market your business and products. Plus, discover some of Jeff's first-hand experience with his company  Marketing Videos Club . Listen now to find out: How using video can help you to sell a product? How get over the fear of being in front of the camera? How to practice making your...

Easy Ways To Get Your Finances in Order – Rebecca Maher 10.10.2017

Today's episode is all about money. You will hear from Rebecca's angle how to organize budget, money, and investments. Meet Rebecca and hear her story how she started with her financial advising business Mums in business? Learn few tips how to organize your finance when you are preparing to have a baby and at the same time, you are running some business? How much education you need so you can be y...

Unlocking Behavioral Marketing - Stan Rosenberg 05.10.2017

What you are going to learn today: Today my guest is Stan Rosenberg and we are coming from live SHOP.org conference Stan is going to tell us all about owning your own audience How to own your audience? What data you should track when it comes to your audience? Listen here

What Happened When My Store Hit A Million Dollars - Caroline Frenette 02.10.2017

Caroline is going to share with us today a unique coaching experience for personal brands. Listen to her story and how she moved from retailers to coaching business. We all want to reach the one goal and that is "Million Dollars", Caroline catch that, She is going to share that experience and feelings with us How is passion important for your business? We all make big decisions, maybe the biggest...

Online Martketing Tips 29.09.2017

Kate Grainger shares her online marketing tips with us. Listen and learn Kate's tips and upgrade your business. For More click here

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