Bringing Business to Retail

2020 showed us how important it is for brick and mortar retailers to diversify into eCommerce in order to survive. But how can you leverage, grow and generate profit through that side of your business without taking yourself away from the part of your business you really love? On this weeks episode, I'm sharing how to choose the right person to bring into your business, what roles they should be h...

You've taken a break, created your five year plan, got all inspired and ready to do great things in 2021. You, my friend, are firing on all cylinders. Then you head back to your desk or back to your store and BANG. Nothing. ZERO motivation. All plans out the window. You're back on the treadmill. Me too! On this week's episode I'm sharing how to bust off that damn hamster wheel of hope and give you...

For a lot of years now I've dreamed of owning a beach front property! Right now that dream is totally out of reach. But does that mean I've sat back, thrown my hands in the air and declared it an impossibility? No way! A few years ago I dipped my feet into the coastal property market and the risks I took are starting to pay dividends. "What's this got to do with retail?" I hear you ask. I hear ret...

Now more than ever before customers are demanding exception levels of customer service from eCommerce brands including; multi-channel communication, real-time order updates, hassle-free returns, relevant recommendations and above all fast personalised service. On this week's episode of Bringing Business To Retail, I'm joined by Jackie Yap from our December podcast partner Gorgias . The helpdesk pl...

Now more than ever before customers are demanding exception levels of customer service from eCommerce brands including; multi-channel communication, real-time order updates, hassle-free returns, relevant recommendations and above all fast personalised service. On this week's episode of Bringing Business To Retail, I'm joined by Jackie Yap from our December podcast partner Gorgias . The helpdesk pl...

For as long as we can remember physical stores have relied on local footfall to bring in new customers. But with fewer people hitting the shops this is no longer a strategy business owners can rely on; now or moving into the future. To compensate I see retailers running themselves into the ground, throwing money, time and energy into poorly planned marketing activities that simply don't increase t...

Email marketing is both inexpensive and highly effective. With significantly higher returns on investment than social media or print advertising. And the bonus of increased customer loyalty and brand awareness. It's the package that has it all. And yet so many retailers continue to put email marketing in the too hard basket. This week on Bringing Business To Retail I'm sharing my simple formula to...

Never have we been more aware of the social and economic importance of local business. The desire of consumers to show their support for retailers in the community is evident in the enormous increase in search terms like #shoplocal #buylocal and #supportlocal. When you're so used to creating marketing that pushes against the big end of town how do you communicate, highlight and leverage the hyper...

Ever wondered what six, seven and eight figure businesses are doing that you're not? In this episode of Bringing Business To Retail I'm sharing the five things next level business are doing that you too can do in your business, without working harder or hustling more. After the show, join the conversation or simply stay in touch at Facebook or Instagram The Bringing Business To Retail Podcast is a...

You've heard it before "What got you here, is not going to get you there". For the vast majority of retail and eCommerce brand owners, what got you where you are right now is an exceptional ability to lend your hand to anything and everything your business demanded of you. You deserve to celebrate that. But what happens when doing everything leaves you crushingly overwhelmed. Managing a team or st...

With Black Friday | Cyber Monday just weeks away and Christmas close behind, the next few weeks and months are, for many retailers, brands and businesses, the most crucial trading period of the year. In this episode of Bringing Business To Retail, I'm sharing clever tactics and strategies you can use in your store to leverage these huge promotional opportunities, without resorting to massive disco...

Understanding how money flows into, through and out of your business is something that makes many business owners extremely uncomfortable. Fearful even. They think if they ignore the balance sheet and there's enough to pay the bills at the end of the month, they can breath easy - even if things constantly feel tight. The reality is a fear of money isn't going to build a saleable profitable asset,...

What difference would it make to your business if you could add an extra $40K, $50K or even $60K to your turnover this quarter? That's exactly what Tegan Mel, from Soul Quartz has just done. Before you start thinking she must have worked 3x harder or spend 3x more to 3x her turnover. She didn't. In fact, over the past eight weeks, Tegan's worked less than ever before. No magic tricks, no hustling...

I'm excited to be joined by Damon Burton, SEO expert and Director of SEO National, on this week's episode of Bringing Business To Retail. Busy and pushed for time many retailers fall into the habit of copying product descriptions or content directly from their supplier's websites. Whilst it does the job, it fails to engage both customers and the SEO Gods. What if you could increase the number and...

So you've got big dreams to scale your business but you think high six or seven-figure growth is just for brands with big teams, big budgets and way more experience than you have. In this weeks episode, I'm joined by Lewis Fausett, a partner in two successful businesses that have rapidly grown from six to seven figures. Lewis shares > the biggest obstacles faced in achieving successful growth > ho...

Getting your product in the hands of a big name influencer is the only way to get noticed on social media. That's what most business owners believe and so they spend time, money and energy working hard to get their products in the hands of the latest Instagram or TikToks lifestyle face. But what if I told you, you probably already have the best kind of influencers available, in your network of cus...

For more details click here

They're like swear words in my business. Black listed. Peril will befall those who even dare whisper them.... (ok so maybe not that..!) Have you fallen victim to the two words crippling smart, savvy business owners the world over? Jump in to this episode of Bringing Business To Retail to discover what they are and why they're so powerful? For more click here

When Stephanie opened her store in 2016 she told her husband it would take at least five years to be profitable. After two years she realised working 80+ hours a week in her "retirement job" and barely making ends meet was NOT what she wanted from her business. Fast forward 18 months and both she and her store are hardly recognisable. I hear so many retailers say they don't believe the "freedom bu...

If you're like everyone else, 2020 will have felt like the longest year ever. Until I tell you the holiday season is a mere THREE months away. And then suddenly it feels like time has flown. Even if gift giving and festive season promotions are the last thing on your mind right now, customers are desperate to feel joy. And giving thoughtful, unique gifts is one of the most powerful ways you can do...

Most Independent Business owners I meet start their store for one of two reasons; to escape the 9-5 corporate grind and spend more time with their families or doing other things they love. Or to provide the opportunity to use their talents for their own gain or to give back to others. To me both of those things represent "freedom". Thing is, before long people realise being a business owner holds...

Most retail and ecommerce store owners believe their customers know best when it comes to selecting stock. So when it comes time to order new stock or curate their range that's where they turn for advice.   Whilst you might get a whole lot of commenters and a bucket load of advice, it doesn't usually translate into sales. And all that idle stock is costing you BIG money. In this episode of Bringin...

Most businesses owners have heard the terms brand and branding thrown around but are often unsure of what they mean and how they can leverage both in their business. This episode I'm joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect...

There's nothing more annoying than hitting a great website, only to be bombarded with pop-ups, free-shipping and mailing list sign-up forms. All before you've even had a chance to find out if they're the right store for you. But does that mean you should forgo pop-ups on YOUR website? On this weeks episode I'm sharing why pop-ups are a powerful tool (when used properly) and four that are guarantee...

When most retail & ecommerce store owners want to make more money, they focus all their efforts on selling. They post 4 times a day on Instagram, make Tik Tok videos, spend hours tweaking their website, then they start running ads on Facebook.   Whilst they might get a small increase in orders their profit needle never seems to move. And still they believe more offers = more sales.   If you're not...