Bring Your Product Idea to Life

Today I'm going to share with you five things that you might not know about selling on Amazon that other people may be a bit reluctant to tell you. When I collaborate with a new client, I believe in complete transparency throughout the process. This means I'll highlight all the compelling reasons for them to consider selling on Amazon and the potential benefits they can reap from it. Undoubtedly,...

My guest this week on the podcast is Jenna Farmer, a PR strategist and journalist.  Whether you're looking for practical tips to do your own PR, guided resources to get you started or to work with Jenna on a 121 basis, Jenna can help you get your business out there through the right kind of press coverage. With Christmas right around the corner, now is the perfect time as a product business t...

Today on the podcast I'm talking to Kate Smith from The Makery. Kate set up The Makery in 2009 on a mission to teach the world how to craft. Fast forward 14 years, two books, a Dragon's Den appearance, an internationally distributed product range, and nearly 150, 000 customers having attended her craft workshops and events.  Covid, Brexit and other challenges led Kate to pivot her business, a...

My guest this week is Amelia Peckham. In 2005 Amelia Peckham was told she would never walk unaided again, following a serious quad bike accident and consequent spinal injury her ’new normal’ aged just 19, was a life on crutches. Sadly her hospital ones gave her blisters, clicked so everyone could hear her coming, slipped and even snapped - it was then Amelia alongside mother Clare, sought to find...

This week my guest on the podcast is Stephanie Mensah, the founder of Bibinee Dolls. Bibinee Dolls are a range of early years soft diversity dolls, which help to encourage learning through play and positive representation. Stephanie’s business launched at the beginning of this year, and she has already achieved great things, getting stocked at Very and Littlewoods. Stephanie explains how her child...

If you're selling on Amazon or plan to do so in the near or distant future, one of your primary goals is likely to be securing a place on the first page of search results for relevant terms. This goal is well-founded because when users search for something related to your product, you want to appear on that coveted first page. Research indicates that products on the initial page receive a minimum...

Today I'm talking to Liz Cooke from Chester & Cooke. Liz designs and makes country living products for the home, garden, horse, and dog. Liz shares her product business journey, and how she transitioned from a career in finance to starting her business and designing wooden products, which her husband then makes and they sell.  We discussed the challenges of pricing handmade products, the...

My guest today is Elle Williamson of The Ecommerce Assistant. Elle helps people build and grow their online businesses with the power of Shopify + Klaviyo to sell more online. Ella has made it her mission to teach everything she knows about ecommerce to founder-led businesses looking to thrive online. Elle was originally a guest earlier this year on episode 162 where she talked about how to make t...

Summer is a great time to do a DIY audit on your Amazon Seller Central account. This will help you assess your performance and identify areas where you can improve. In my previous episode which I released last year, I talked about some general things you can do to keep your account in order over the summer. In this episode, I'll be going into more detail about specific metrics you can look at, suc...

My guest today is  Kate Whorlow from Time For Me Teas.  Kate helps women to make time for themselves by nourishing and rejuvenating their mind and body while sipping on organic, loose leaf herbal tea blends which are not only beneficial, but taste great too.  Kate is also a herbalist, and she has worked in a pharmacy, and she has pulled all her skills together to create a business t...

Liam Murphy is the inventor and founder of Stix - the world’s first hand-held sensory product designed to encourage children to take control of their wellbeing by making mindfulness fun. The Stix Remotes use audio, haptic feedback and calming lights to guide kids through fun and interactive therapeutic activities involving balancing, deep breathing, guided meditations and more, whilst the companio...

Anna Frapwell is the founder of Neon Digital Clicks, an e-commerce growth agency. Neon Digital Click’s focus is on driving more profitable sales for baby, kids' and women's brands through Meta, Tik Tok and Google Ads, and email marketing. Anna Frapwell originally appeared on the podcast to talk about why you should be selling on Tik Tok. I invited Anna back to explain what you can be doing over th...

Today on the podcast I'm speaking to Kirsty Brummell. Kirsty helps businesses ranging from startups to larger corporations to effectively protect, enforce, and manage their trademarks and designs. She gives advice on copyright matters and helps businesses realise the potential of their intellectual property.  It’s something I know a lot of you would like to know more about, so I was thrilled...

Last month I released my first book, Bring Your Product Idea to Life: Your step-by-step guide to creating a product to sell . EPISODE NOTES The book is a step by step guide to creating your own product, and it contains some stories from these very podcast episodes of interviews that I've done.  Today for a one off, as a special episode, I am going to read an excerpt from the book, part of Cha...

Today I'm speaking with Tiffany Chiu from JulieMay Lingerie.  JulieMay Lingerie is the only underwear brand tested by dermatologists and certified by Allergy Free UK to be friendly for people with sensitive skin. Everything is made with certified organic Pima Cotton. The ethically-made collections are anti-hot flushes, and skin irritations and contain no synthetic, no harsh chemicals/harmful...

Do you know all the legal ins and outs of running your own product business? Today on the podcast, I'm joined by Clare Veal of Aubergine Legal, a freelance commercial solicitor, qualified for over 20 years who advises businesses on a range of commercial matters.  Clare is an expert in things law for e-commerce as well as lots of other areas. I seized the opportunity, and asked Clare all sorts...

This episode is a timely release of episode I record a while ago with Catherine Erdly,  the founder of the Resilient Retail Club Catherine helps product businesses start, grow and scale profitable businesses that last. In this podcast Catherine shares the best things that you can do as a product-based business now to prepare for Christmas, get ahead and boost your sales. It is an episode...

I have some huge news to share with you this week, the publication of my book Bring Your Product Idea to Life: Your step-by-step guide to creating a product to sel l. It’s all about how to create your own product, how to go from idea to having the products launched, and all the steps involved. I’m rereleasing this episode, which is all about how to create a product in 10 weeks, as I think it ties...

Today I’m talking to Cara Bendon, a branding specialist, who is passionate about empowering small businesses to leverage the same branding strategies as household names to establish themselves. Cara is a returning guest, she originally appeared on episode 80, and spoke about the visual elements that make up branding. In this episode we dig deeper into branding, looking at brand values, how you tel...

Today on the podcast I'm speaking to Lucy Self, the founder of Save My Knickers, a bloodstain remover, which is here to empower you to feel amazing in your favourite knickers every day of the month, reduce waste and break period taboos.  Lucy shares her story from formulating the product herself, to the unique challenges of marketing and selling a period related product. How do you show the p...

My guest today is Charlotte Watts, owner of Made on the Street. Charlotte makes stylish, affordable, sustainable clothing for babies and children. Charlotte set up her business in lockdown, teaching herself to sew, and sourcing original fabrics and prints online.  Charlotte works closely with her customers, which informs the designs and patterns she makes. She also has a really interesting mo...

Ami Rabheru is the founder of the Retail Business Hub and Scale with Wholesale Academy. Ami is a returning podcast guest, last time Ami was sharing her advice about selling your products via wholesale, and this time she is back to talk about another topic she is really passionate and knowledgeable about - popup shops.  Maybe you’ve shopped at a pop-up shop, maybe you’ve sold your products in...

This was an episode that I really wanted to record as I know that right now things are a little bit tough. Lots of businesses are seeing less sales, both on Amazon and elsewhere. So I wanted to share some really practical ideas of things you can do to improve your sales, cut down your costs, or both. Now, these tips are mainly going to be Amazon specific, but some will work in other places. So eve...

My guest today is Elle Williamson of The Ecommerce Assistant. Elle helps people build and grow their online businesses with the power of Shopify + Klaviyo to sell more online. Ella has made it her mission to teach everything she knows about ecommerce to founder-led businesses looking to thrive online. Elle joins me to explain the Shopify 2.0 update, which has not received much publicity, and outli...

My guest today is Dan Shearman of The Wilder Kitchen. Dan was originally a street food chef, and created the UK’s original chilli infused hot honey, Wilder Bee Hot Honey, which is sold into retailers and restaurants across the UK. Dan explains what Hot Honey is, how he came to create his own recipe, and how he has since scaled the business from selling on a food truck to outsourcing production and...