Bright Minds of eCommerce Podcast

Clare Spelta is the designer and CEO of organisation and accessories business, Bon Maxie, based in Brisbane. A believer in reducing unnecessary stress, she aims to solve daily annoyances with good-looking solutions, cleverly designed to make getting more organised, effortless.  In today's episode, we learn how Clare achieved major success after pivoting her hobby business into an organisers dream...

Sarah J Cross, a wholesale business coach, and expert shares how she was able to start her business from a two-bedroom apartment and scale it to a million-dollar business. She now coaches others on how to be more profitable using wholesaling. In this episode, she shares how to price your products with profit in mind, the beauty of outsourcing, her favourite ways to find wholesalers, and why mindse...

Nicole Gould is the designer and maker behind Fat Mango Creative, a place where you can find colourful and quirky acrylic earrings, beautifully designed cards, and notepads. What started as a hobby business in 2018 has grown into a steady business with purely organic marketing, allowing her to leave her full-time corporate job and pursue her passion. In this episode, Nicole shares her entrepreneur...

Amanda Campeanu is a commercial product photographer based in Brisbane.  Together with her partner, Alistair, she founded Timbre Media House, a photography and videography company that specialises in beauty, fitness, and lifestyle brands. Amanda is also the creator of a course called “Become a Brand Photographer”, which teaches new photographers how to enter the industry, grow and scale the photog...

Founder and CEO of Riff Raff Sleep Toys, Emma Kruger is the creator of Australia's most popular sleep toys for babies and toddlers. Before Riff Raff, Emma worked in human resources in the public health sector, but she always wanted to have her own business and a flexible lifestyle, so that she can dedicate more time to her family. Her passion for solving problems combined with her natural creative...

Peggy is the founder of Marketing Your Brand, Website Strategist, Brand Enthusiast & Educator – She helps future-focused founders create successful brands and websites for their customers. She started out in business at 19, building a successful Australian fashion label with little more than some bright-eyed enthusiasm and some clever marketing that saw the brand in 16 luxury designer stores,...

Jasmine is the founder of Wicker Darling.  Alongside the day to day running of the business and mingling with her customers in the Wicker Darling community, Jasmine designs beautifully handcrafted novelty bags. She has a huge love for unique, subversive, colourful designs which combine humour and beauty with function - be it in clothes and accessories, art, or household items.   Jasmine is big on...

Courtney Rogers is the founder of Court & Co - a Brisbane based, consulting firm that provides pricing advice and management, value creation, and sales education + training to creative businesses.  Courtney is passionate about helping small business owners grow their businesses – and not to feel guilty about being profitable. In this episode, we talk about how to price based on value, her favo...

Stephanie Pryor is a mum of boys, a creative mind, and the owner of successful Gold Coast business Montii.co.  Montii was born out of frustration when Steph couldn’t find lunch box items for her two sons – ones that were environmentally friendly and wouldn’t break after 10 minutes of use.  Starting in her garage Montii Co is now run from a several warehouses and a team of 20+ staff to oversee oper...

Chelsea has such a unique way of doing organic social - super simple, but optimised for sales! Which is every business owners dream. Listen to learn how to create a social strategy, with a unique twist I love, how to grow your following, and how to optimise your socials for purchases!  📌Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode20 📌V...

Shelby Sherritt is a ray of sunshine. Her artwork is a celebration of colour, uniqueness, and creativity, which are all ways to describe the incredible artist herself. In this episode, Shelby shares the origin story of her business, and how a humble creative pursuit grew into a viral phenomenon on TikTok overnight. We spoke about managing customer expectations with a limited and exclusive product,...

Jason Andrew is a wearer of many hats; he’s a chartered accountant, founder, and business advisor to high-growth businesses, a published author, a business owner, and an all-round business aficionado. In this episode, we get into the nitty gritty on the metrics that really matter when it comes to eCommerce. Jason explains numbers in a way that’s approachable and easy to understand which is perfect...

Debs Brockelsby is the founder, designer, CEO… basically all-of-the-things at STOKEDNZ! This humble New Zealand-based biz make quality, functional, and fun towels, homewares, and outdoor kit. In this episode, we talk all things ethical business, asking for help from your nearest and dearest, supplier relationships, and the power of a brand loyalty. Debs’ business story is super inspiring, and spea...

Brynley King is the clever mastermind behind eCommerce Growth - one of only two accredited Klaviyo Platinum Partners in the Australia-Pacific region. In 2020 alone, she generated over $17 million for her Klaviyo client portfolio! Her approach to eCommerce is all about outsmarting competition rather than outspending them. In this episode, we talk about what it takes to build a loyal email database...

In this episode, Kylie Martin Hollonds shares her story of passion, perseverance and grit. Kylie is the owner of GF Oats, the largest selling importer of uncontaminated oats in Australia. They deliver quality food for people with special dietary requirements and who seek healthy nutritious alternatives. Her journey to selling over a hundred tons a year didn’t go as smoothly as planned and she will...

Reviews and user-generated content are such powerful pieces of marketing for businesses. In this episode, I invited Scott Goodman from Okendo, a customer review platform to talk about the power of reviews, why you need it, how it can help your business, tips for getting reviews and so much more. If you own an ecommerce business, this is one episode you need to listen to.  📌 Check out the show not...

In today's episode you'll learn: How Tasha started and scaled the business.  Her creative process for creating a new collection.  The story of how she got her first online customers.  The evolution of her products since it started.  Lessons she has learned about moving her business online and scaling it.  Things you can do to protect yourself from copycats.  How she feels about the creative proces...

In today's episode you'll learn:  The features Apple included in the iOS 14 update  Why you need to register the domain that is linked to your Facebook Ad account  The importance of having your product URLs verified.  How having your own media and an email list can help your business.  The basics behind setting up event limits and aggregated events.  What is CAPI and what you need to know about it...

We speak to Emily from Isle of Summer Label and learn the hows and why she rebranded and relaunched as an ethically made business, and how she hit multiple six-figures within her first year of launching. We cover everything from finding stockists, to marketing strategies.  📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode11 📌Vis...

We speak to Fiona from LoyaltyLion on the benefits of loyalty programs, and how to build loyalty without falling into the discount trap. It's fine to add discounts, but it doesn't have to be your only option! We also cover setting up tier structures, rewarding the behaviour you need most (like user-generated content or reviews), how to pick the best loyalty program and much more! If you want to bu...

We speak to Tasha from Jubly-Umph on the journey from handmade jewellery sold at markets to an international online store selling lapel pins, totes and more! We discuss her favourite marketing strategies, how she plans new collections, building a cult like following and how she's had success expanding into the US (even being featured by Facebook in one of their case studies) 📌 Check out the show...

This week we speak to Holly Cardew, the brains behind TokShop - the first shoppable TikTok feed. We discuss using TikTok as a marketing tool, the best accounts to follow, and how TokShop can integrate into your current marketing and create the ultimate shoppable feed. 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode8 📌Visit Tok...

We speak to Monique Treder from Happetite Foods and learn how three emotional moments brought about the idea for Happetite Foods and the challenges around launching a food based business. We discuss the ins and outs of food regulations, how the business grew from friends and family to being published by various news outlets, how to find a business mentor and more! 📌 Check out the show notes and f...

This week I'm doing something a little different, I'm sharing my favourite Facebook Strategies and tools every eCommerce store owner MUST know.  How to identify the perfect retargeting time frame What the customer feedback tool is, and how to manage your ranking so you aren't penalised by Facebook Unlimited creative inspiration with Swipe Files and a trick to keeping an eye on your competition! 📌...

We speak to Ashley and Emma from Lilly & Lime and learn how they sourced and manufactured their swimwear line (as well as the one big thing they'd do differently if they had to do it again), the pros and cons of working with your best friend, their most profitable marketing strategies and how they persevere when things get tough 📌 Check out the show notes and full transcript for today's episo...