Dahna Borg

Bright Minds of eCommerce Podcast

Business EN ↓ 79 episodes

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

Author

Dahna Borg

Category

Business

Latest episode

Jul 1, 2026

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Episodes

Avoiding Burnout and Building Profitable Relationships with Business Strategist, Annelise Worn 04.12.2023

Welcome to another episode of the Bright Minds of E-Commerce podcast. Today, we’re joined by the brilliant Annelise Worn, a Business Strategist with a wealth of experience in navigating the e-commerce landscape. Get ready for a conversation packed with valuable tips on collaborations, visibility, mindset mastery, and simplifying strategies for e-commerce success.   In today’s episode you’ll learn:...

From 10k in 10 Minutes to 150 Stockists within 2 Years with Victoria Scuteri from Destino the Label 20.11.2023

In this episode of the Bright Minds of E-Commerce Podcast, Dahna sits down with Victoria Scuteri, the visionary founder of Destino the Label. Join the conversation as Victoria shares the brand's profound narrative and product, achieving a successful brand launch, navigating grief, moving into wholesale and triumphing in e-commerce. Gain actionable insights and discover the keys to thriving in busi...

Making the Most of Your Product Photography with Paige Noelle 13.11.2023

Welcome to another episode of Bright Minds of eCommerce, where this week, we delve into the world of product photography with the talented Stylist and Product Photographer, Paige Noelle. In this insightful conversation, Paige shares invaluable tips and strategies to elevate your brand through product imagery. From DIY to professional photography, get all your tips here. Whether you’re just startin...

Navigating Business in an Untapped Market & Maximising PR Opportunities with Rachel Crawford from Harlow Harry 31.10.2023

This week, we explore the fascinating journey of Harlow Harry, a brand that offers luxury dog perfumes and grooming products. In telling their story, Co-Founder Rachel Crawford offers valuable insight and lessons. As an e-commerce success story, this episode serves as a lesson in creativity, persistence, and how to turn a simple idea into a thriving business.   In today's episode you'll learn: Con...

Strategies for Success: Mastering Email Marketing for eCom Businesses with Priya Radia from Flow Butler 23.10.2023

Let's delve into the world of email marketing, a crucial tool for e-commerce businesses. Our return guest Priya Radia, from Flow Butler, shares her expertise and unravels the strategies that can help you master this powerful marketing tool. Whether you're an e-commerce entrepreneur or an experienced marketer, Priya's insights will provide you with actionable tips and a fresh perspective on optimis...

Building a Brand Committed to Sustainability and Social Impact with Kelly Barrett from Underwear for Humanity 16.10.2023

Welcome to another enlightening episode of the Bright Minds of e-Commerce. In today's conversation, we sit down with Kelly Barrett, the visionary founder of Underwear for Humanity. As an advocate for sustainability, Kelly has taken e-commerce to new heights with her profound commitment to ethical and eco-conscious practices. In this episode, we delve into the fascinating journey of Underwear for H...

Maximising Chat GPT's Potential with Ami Williamson from Damn Write 09.10.2023

Welcome back to another exciting episode featuring Ami Williamson from Damn Write! In this episode, we're diving deep into the fascinating world of AI and language models. We'll uncover the incredible capabilities and limitations of Chat GPT, a language model trained on extensive internet data. Join us as we navigate this ever-evolving landscape and keep you informed about the latest developments...

Embracing Change and Crafting Delight with Lauren Siemonsma from Ochre Ceramics 07.08.2023

Join us in today's episode as we sit down with Lauren Siemonsma, the creative force behind Ochre Ceramics. Lauren shares her journey of crafting ceramics and jewelry, delving into the challenges she faced, the evolution of her business model, and the essential role of sustainability and ethical practices. Discover how she stays inspired, connects with her audience, and maintains a perfect balance...

Safeguarding Your eComm Business: Legal Essentials with Shalina Nandan-Sighn from Love Your Legals 23.07.2023

Join us in this episode of the Bright Minds of eCommerce podcast as we explore the world of legal protection and business contracts with Shalina Nandan-Sighn, founder of Love Your Legals. Discover the significance of well-crafted contracts for online businesses and learn how they can safeguard your brand and customer journey. Shalina shares valuable insights and practical tips to empower entrepren...

Embracing change and growth while crafting a doll empire with Forever Dolls Founder, Emma Egel 17.07.2023

Join us in this episode of the Bright Minds of eCommerce podcast as we hear from Emma Egel, the founder of Forever Dolls. Emma discusses her entrepreneurial journey, shares valuable insights, and provides practical takeaways for success. Don't miss this opportunity to gain inspiration from her experiences and learn how to focus on the right marketing channels, plan for long-term growth, prioritise...

Streamline success by implementing systems and conquering overwhelm with Business Coach Kristy Robinson 10.07.2023

Tune in to this episode of Bright Minds of eCommerce as I speak with Business Coach Kristy Robinson. Kristy shares her journey, valuable lessons, and practical tips for success. Don't miss out on the opportunity to learn from her experiences and discover how you can embrace change, implement systems, and find the support you need to achieve your business goals. If you're a business owner or an asp...

Unleashing the power of emotional selling and authentic storytelling with Julia Foyster from Tweed Real Food 05.06.2023

Join me as I chat with Julia Foyster from Tweed Real Food. Julia reveals how emotional storytelling has been the driving force behind their eCommerce success, connecting customers to their farming heritage and fostering resilience in the face of challenges. Don't miss this inspiring conversation on the power of emotions in eCommerce and so much more! In today's episode you'll learn: The power of c...

Designing profitable brands for a sustainable future with Carly Stirling from Studio Carly 29.05.2023

Getting your website and branding right is one of the most crucial ways to stand out and be successful in the eCommerce space today. Carly shares so much in this episode, content, branding, personal branding, and all the features your site has to give you the best chance at success.  In today's episode you'll learn: How to work backwards from your content to create a solid brand strategy The impor...

Growing with the Unique Challenges of a Handmade Business with Rosie Browning from Know The Rose 22.05.2023

The beauty of a handmade business is in its uniqueness but it poses its own unique set of challenges. Join us as we talk with Rosie Browning from Know the Rose as we talk all things business and marketing in the handmade world. In today's episode you'll learn: How to stand out at markets, and in business Pros and Cons of Etsy as a marketplace and her decision to close down her Etsy store The chall...

Overcoming overwhelm with systems and a VA to help you grow Kirsty Whybrow from Kirsty & Co. 15.05.2023

If you're overwhelmed with business hiring a VA can be one of the best things for your business, streamlining and systematising so you can focus on the important things. In this episode Kirsty shares her favourite systems, tools to build your socials, the importance of a personal brand, and building a community - and of course, how to find the best help for you and your business. If you're feeling...

Buying a business and making it your own with Alana Paulin from Canvast Co 04.04.2023

Buying a business can be an amazing way to get into the business and eCommerce world. In today's episode Alana walks us through the purchasing process and how she made Canvast Co hers.  In today's episode you'll learn: The process she went through to buy the business One thing she wished she knew before starting the business What the rebranding process to make Canvast Co her own was like Her favou...

Strategies to simplify your site, improve conversions and boost sales (and your free time) with Anna Tillotson from House of Cart 28.03.2023

Getting your website right is one of the biggest challenges of an eCommerce store and today we're joined by Shopify Developer extraordinaire Anna from House of Cart. From how to get your site converting, the big mistake that is slowing down your site, and a bunch of tips and tricks to make your site inviting, this isn't an episode to miss! And if you listen till the end she shares some great tools...

The power and profitability of inclusivity and diversity in Fashion with Nikki Parkinson from Styling You The Label 20.03.2023

It's 2023 and it's time for brands to fully embrace diversity and inclusivity if they aren't already - not just because it's the right thing to do, but because it makes good business sense. In this episode Nikki talks about her journey to create Styling You The Label, and why they use influencers as models and the power of embracing the female form in all shapes and sizes. She's a business powerho...

Facebook Marketing Strategies and Predictions for 2023 with Dahna Borg from Bright Red Marketing 07.03.2023

I've had so many people ask for Facebook and Instagram ad specific podcast episodes so here you go! Today's episode dives into the trends and predictions for 2023, what you should be focusing on and the best questions to ask yourself to get yourself on the right track for the coming year. I hope you love this addition to our podcast rotation! In today's episode you'll learn: My strategy prediction...

Simplifying Your eCommmerce Marketing To Be More Profitable (and less stressed) with Lisa Byrne Marketing 20.02.2023

In a world where it feels like every week is a new marketing strategy or platform, how do you keep on top of everything and grow your business profitabily? Lisa Byrne shares her best tips, as we nerd out on all things marketing, to keep you focused on what will work best for your business, and keep the stress and overwhelm at bay. If you're feeling stuck in your marketing, don't know what to focus...

Making Profitable Instagram Reels with Alisha Marfatia from The Social Impact 19.09.2022

Everyone's talking about Reels, but how do you apply them to your eCommerce business if you don't want to dance? Alisha from The Social Impact tells all, and while she dances, she teaches her clients to make amazing, impactful, and profitable reels. If you've ever thought of using reels to market your business or you're not seeing sales from them - this episode is for you! In today's episode you'l...

Building an automated and sustainable business with Angie Martin from Pear Collections 02.09.2022

A lot of business stories are focused on the hustle, but not Angie. Angie's built a business that's automated, sells sustainable fashion, and focuses on a capsule collection that encourages most of her customers to buy her entire range. She shares her ethos and strategies for building a business that's easy and enjoyable, and good for the planet!  In today's episode you'll learn: How to build a ba...

Crafting a stand-out brand using clever copy with Ami Williamson from Damn Write 17.08.2022

Copywriting is so important to the success of your eCommerce business, so meet Ami, The fuzzy-headed word murderer helping brands turn lurkers into loyal fans through messaging strategy, copy, and quizzes. Obsessed with psychology, wordplay, and all things eCommerce. Love a good laugh, drink way too much coffee, and can't say no to a good donut. In today's episode you'll learn: How to write produc...

Crowd sourcing funding and the future of marketing with Jade McKenzie from Zea 10.08.2022

Ever wanted to know the ins and outs of crowd-sourced funding, or behind the scenes of the marketing of a business that's scaled to $4 million a year? Meet Jade McKenzie, she's done both and with an incredible history in the marketing and business world, in this episode she shares it all. In today's episode you'll learn: The marketing strategies that helped Zea to scale to $4million a year A non-d...

Building A Business You Can Sell with Priya Radia 31.05.2022

Priya Radia a 6-figure eCommerce entrepreneur and the founder of two eCommerce businesses and a digital product-based business. Tired of working 18 hours daily, she left her legal career behind in pursuit of a life of freedom where she can work less, earn more, choose my own hours and spend time with my family. Priya’s dedication to help business owners has led her to put up Nine to Free Society w...

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