Brick by Brick: Building Insurgent Brands

Join us for an insightful fireside chat with Jacques Lebel, Country Manager of L'Oréal India, as he shares his perspective on building and scaling one of the world’s largest beauty companies in one of its most dynamic markets. From reaching the next 300M–450M consumers to understanding Gen Z, quick commerce, and the rise of Indian brands, this conversation dives deep into how global incumbent...

Build Less. Earn More. Mohit Yadav built Minimalist into one of India's most talked-about skincare brands, not by spending more, scaling faster, or chasing every trend, but by doing the opposite. In this fireside chat, he breaks down the counterintuitive operating principles behind Minimalist's growth: why SKU restraint is a strategic weapon, why most CAC optimization is just theatre, an...

In this episode of Brick by Brick, we sit down with Kiran Shah, founder of GoZero , India's leading guilt-free ice cream brand. Kiran comes from a legendary ice cream family (Apsara Ice Creams), scaled it to 100 stores, and then made the bold decision to leave it all behind and start from scratch. What followed was a masterclass in brand building, quick commerce strategy, and founder resilien...

In this episode, we sat down with Suyash Saraf, CEO and Co-founder of Dot & Key, one of India's most profitable beauty and personal care brands. With revenues exceeding 500 crores and EBITDA margins of 15%+, Dot & Key has achieved what most D2C brands struggle with - massive scale with concentrated focus on just two categories: moisturizers and sunscreens. In this candid conversation,...

You can also watch the full episode on the DSGCP website. 

In this episode, we sit down with Sam Bedi, the Executive Director of Forest Essentials, to explore the incredible journey of transforming a small passion project into a global luxury Ayurveda brand.  Sam shares his insights on everything from navigating early challenges to building a distinctive brand identity and setting up their manufacturing facilities. He discusses the significance of maintai...

In this episode of Brick by Brick: Building Insurgent Brands, we're excited to host Andrew Kandolha, co-founder of SATURDAYS. Andrew shared his valuable experience and insights on the strategic importance of scaling retail stores for emerging brands like SATURDAYS. In a conversation with Sameer Mehta, Andrew delves into how SATURDAYS has evolved from a fledgling start-up to a tech-enabled omn...

Welcome to the 15th episode of ‘BRICK by BRICK: Building Insurgent Brands'. Join us as we talk to the brightest minds across the world about building enduring consumer brands. In this episode, we will hear insights from Viksita Singh Menon about the ever-evolving landscape of Beauty for Millennials and Gen Z in Southeast Asia. Tune in as we discuss: The unique dynamics of young consumer needs...

In this episode we're privileged to host Saket Gore, former CEO, APAC, Himalaya Wellness Company. In conversation with DSGCP's Sameer Mehta, Saket shares his experience of building Himalaya for over 15 years in and outside India, specifically Indonesia.  Tune in to this insightful episode on category creation, consumer insights, NPD & innovation, general trade and much more!  You can...

We're excited to host Gautam Saraogi in episode 13 of Brick by Brick to discuss the incredible story of Go Colors - Go Fashion India Ltd. In the last 13 years, Go Colors has become synonymous with women’s bottomwear and had an excellent public listing in 2021. With >30% EBITDA margin and INR 760 crores ARR in Q1FY24, Go Colors is a fantastic story of a brand built with solid fundamentals a...

We had the privilege of hosting Arindam Paul , Chief Business Officer and a key member of the founding team at Atomberg Technologies , on the next session of Brick by Brick: Building Insurgent Brands. Join us as Arindam shares insights on how Atomberg, one of India's largest and fastest-growing digital-first consumer brands, was built on first principles. Arindam joined Atomberg pre-revenue a...

We had the privilege of hosting serial entrepreneur and consumer products whiz Eric Ryan on our talk series, #BrickbyBrick , for a session on Creativity & Innovation: The Fuel to $100 Million Businesses.' Eric started out squeaky clean in 2001 when he co-founded Method and built it into a global industry leader for both design and sustainability.  In 2015, he shed his clean reputation to...

We hosted Katherine Desbaillets , Chief Brand Officer, SaladStop Group in the 9th session of #brickbybrick : ‘Walking the Talk on Sustainability’. SaladStop Group was founded in 2009 with environmental consciousness and sustainability at the forefront of its operations. With 28% of global emissions attributable to the food industry, SaladStop Group felt the urgent need to reduce its climate impact...

We're so excited to kickstart this year's #BrickbyBrick sessions with the 1st founder we partnered with, way back in 2012!  Veeba is an amazing case study of building a successful brand in a category (food) and a channel (offline) that is widely considered to be extremely difficult. Viraj Bahl , in conversation with Hariharan Premkumar , will discuss the Story of Veeba and how he built a...

Welcome to the seventh session of our series: 'Brick by Brick: Building Insurgent Brands'. Join us as we talk to the brightest minds across the world about building enduring consumer brands.   Started her career at the age of 15 so that she could provide for her family. Vice President at Hooters of America by 26. President of Cinnabon at 31, in the heart of a recession. We're thrill...

Wayne Wu, General Partner, VMG Partners in conversation with Hariharan Premkumar, discusses his learnings from over 15 years of consumer investing.  You can also watch the full episode on the DSGCP website. 

The 6th episode of Brick by Brick features Vikram Rupani, co-founder RedMart, and co-founder Nuguru in conversation with DSGCP's Sameer Mehta. This session is focused on team, culture, and growth dynamics from a people-centric lens.  Tune in to hear them discuss:  - Building and maintaining the culture   - How you build a recruiting engine that can select, train, manage and retain at that sca...

At DSG Consumer Partners , we have always been channel agnostic and invest in both online-first and offline-first brands. Love, Bonito one of the largest womenswear brands in Asia, is a great case study of an online-first brand that has grown across physical stores in Asia-Pacific while remaining sharply focused on its target consumers. Listen in to hear Dione Song , CEO of Love, Bonito discuss  T...

Welcome to episode #4 of the Brick by Brick podcast featuring Malika Datt Sadani and Mohit Sadaani on The Moms Co. | Good Glamm Group 's journey.    Tune in to hear Malika and Mohit delve deep into The Mom's Co story- from the early days of Malika’s searches for advice and product reviews on “new mom” Facebook groups, to working on their own product line and launching the brand, to gener...

An essential aspect of growing a business sustainably is consumer love. Do you resonate with your customer’s values and beliefs as a brand? Do you pre-empt and solve unmet needs? In this episode of Brick by Brick, we have Rohan Mirchandani discussing the story of epigamia . Tune in to hear:  What brand Epigamia stood for when they started, and how its purpose and values evolved over time The secre...

  Manish Taneja ,  co-founder and CEO, Purplle.com '  in an open conversation with Hariharan Premkumar talks candidly about his journey in building Purplle.com, mistakes he made, the importance of conviction in your own business, and making contra bets backed by data.  This episode is a reminder that founders can build businesses in a capital-efficient manner in any situation by trusting them...

Jesse Pujji , Founder and CEO of Gateway X, Co-founder of Ampush,  in conversation with DSGCP’s Hariharan Premkumar ,  highlights the importance of focusing on capital efficiency and the best practices for building robust businesses. You can also watch the full episode on the DSGCP website.