Brick & Brand

$2 billion in retail real estate deals. One conversation. Dave Lucas built one of the top retail investment sales careers in the country — 20 years, the nation's most sought-after assets, the industry's biggest investors. On this episode of Brick & Brand, he breaks down what actually separates top producers from everyone else, how he thinks like an investor before he thinks like a broker, and wher...

The best brands don't happen by accident. They're built over decades—one decision, one client, and one reputation-defining moment at a time. This week on Brick & Brand, we sit down with Michelle Harrison, founder of Michelle Harrison Design, to unpack what it really takes to build a business where your name is the brand. From knowing what your expertise is worth to why timeless design always outla...

Growth sounds exciting. Until it actually starts happening. This week on Brick & Brand, we're joined by Natalie Pebbles to unpack the uncomfortable reality behind scaling a brand. Why do some concepts explode while others fall apart? Why do so many operators say they want growth without understanding what growth actually requires? From expansion mistakes and retail strategy to social media, relati...

Most brokers think the solution is simple: work harder. Need more deals? Work harder. Need more clients? Work harder. Need to get caught up? Work harder. Until one day, that strategy stops working. In this episode, we're talking about The Broker Plateau — that stage where your business is growing, opportunities are coming in, and from the outside everything looks great. But behind the scenes, your...

This week, we sit down with the man who paved the way for us in the world of CRE — our dad, Vince Roche. Before he built one of the largest commercial real estate platforms on the West Coast, he was a college athlete scraping together tuition, getting loans from his coach just to stay in school, and leading teams despite being the smallest guy in his position. From going door-to-door in Bakersfiel...

This week we brought our sister, Liberty, B&B's very own CMO, onto the podcast and what was supposed to be an innocent sibling conversation turned into full-blown chaos. Growing up in a six-kid household meant everyone had a role to survive it — and in this episode, all of those roles show up again in real time. From wildly different childhood memories to why Gen Z can sniff out inauthenticity ins...

Brick & Brand is on the road to Vegas this week for the biggest retail real estate convention in the country! ICSC Vegas is equal parts networking event, psychological experiment, and endurance sport. In this episode, we unpack the chaos, ego, exhaustion, and strange energy behind commercial real estate's biggest week of the year. 

This week on Brick & Brand, the guest seat got flipped. Delaney Roche — commercial real estate broker, entrepreneur, and co-founder of Brick & Brand — opened up about what it actually feels like building two businesses in your 20's while trying to keep pace with an industry built on perception, confidence, and pressure. Growing up as the middle child — the "forgotten" child in many ways — meant ma...

This week on Brick & Brand, we sit down with Lauren Fields, founder of Fieldswell, to unpack how she's building a brand at the intersection of wellness, personal growth, community, and business. From coaching and content to The Wellness Sanctuary and live experiences, Lauren shares the real story behind creating a modern wellness ecosystem rooted in alignment, human potential, and meaningful conne...

This week on Brick & Brand, we sit down with Ryan Romo — co-founder and managing partner of RFP Homes. Ryan built RFP Homes through relentless cold calling, consistency, and a willingness to do the work most people avoid. What started as a wholesale operation has evolved into a fast-growing real estate company built around systems, recruiting, media, and scale. We talk about the realities of build...

This week on Brick & Brand, we sit down with Michael Ramsey — co-founder of STRONG Pilates. Michael didn't just build another Pilates concept—he redefined the category. From scaling top-performing F45 studios to launching a globally recognized fitness brand, this is a real look at what it takes to create something that actually cuts through. This is what it looks like when a brand goes from idea t...

This week on Brick & Brand, we sit down with Noelia Burns — founder of The Burns Collective. Noelia didn't start with a lease—she started with a point of view. From pop-ups to building a loyal community, to launching San Diego's first faith-based Pilates studio, this is a real look at what it takes to carve out something different in a crowded market. We get into the strategy behind going niche, t...

This week on Brick & Brand, we're doing something different. An exclusive conversation with our very own co-founder, Bretley Roche. No filters. No polished version. Just the reality behind building something from nothing. We get into the deals that didn't land, the uncertainty that doesn't go away, and what it feels like to build an empire in real time with no safety net. This is the side of it pe...

Donald Short on Leaving Coca-Cola, Building ROXOR, and Betting on Yourself This week on Brick & Brand, we sit down with Donald Short — former Coca-Cola executive turned founder of ROXOR Spirits. Donald shares what it really looks like to walk away from global scale and stability to start from scratch in one of the toughest industries out there. From navigating the brutal realities of distribution...

"Growth at all costs" sounds good until it costs your brand. This week on Brick & Brand , Etoile Farr, founder of RAW Hair & Co., shares how she built a profitable and sustainable business without sacrificing her brand's values. She discusses how she landed her first 100 clients, made tough staffing decisions, and chose sustainability even when it hurt the bottom line. Etoile is redefining the bea...

Bhadresh Trivedi on Playing the Long Game  This week on Brick & Brand, we sit down with Bhadresh Trivedi — Founder & CEO of FrostFire Capital and a quiet force behind some of North Texas' most strategic land plays. Bhadresh's story starts far from where he is today—moving his family to the U.S. from India with no money and working for $4.99/hour at TJ Maxx. Through discipline, relentless work ethi...

James Sweigert on Reinvention, Storytelling, and Building Barlz This week on Brick & Brand, we sit down with James Sweigert — author, film producer, and founder of the surfwear brand Barlz . James shares his journey of reinvention, the setbacks that shaped him, and how shifting the story you tell yourself can change everything. From storytelling and film to building a brand from the ground up, we...

In this episode of Brick & Brand , we're pulling back the curtain on the real day-to-day of retail brokerage — the part that doesn't show up in the deal announcements. Think touring properties with a fever, missing flights before major meetings, crashing through questionable floorboards mid-pitch, and doing everything possible to get a deal across the finish line before the client notices the chao...

Welcome back to Brick & Brand! On paper, Michael Siniscalchi had it made in finance. Instead of climbing higher, he stepped off the path entirely and bought a bowling alley. Most people saw a dated business. He saw upside. That decision turned into 810 Entertainment — a calculated bet on real estate, experience, and long-term scale. If your strategy is comfort, prepare to be uncomfortable. 810 Ent...

This week on Brick & Brand, we're talking about the micro-decisions that build empires. Some people open businesses. Some people build brands. There's a difference. For the first five years in business, we weren't thinking about our brands. It was about survival — deals, income, keeping the lights on. But over time, we started noticing something: the most successful retailers, brokers, and operato...

Welcome back to Brick & Brand! Many people assume building a business starts with confidence. The truth? It usually doesn't. It starts with purpose. This week, we spoke with Carol Joy Bender, Founder & CEO of Joy Wellness Partners and Enliven Aesthetics, and one thing was crystal clear, purpose came first, the business followed. From her early global healthcare experience to opening her first bric...

Welcome back to Brick & Brand! Everyone loves the win — the deal closing, the momentum, the moment it finally "works." What no one talks about is the stretch before that. The year where nothing hits. The months where you're working harder than ever and the numbers don't reflect it yet. In this episode, we talk about the long game. Watching savings drain, questioning the timeline, and deciding whet...

Welcome back to Brick & Brand!  From asking for a promotion to negotiating a lease, a salary, or even who's picking up the dinner check, the real challenge isn't knowing what you want — it's being confident enough to say it… and disciplined enough to stop talking after you do. The awkward first asks, the moments where confidence felt more like delusion, and the lesson that changed everything: if y...

This week on Brick & Brand, we're talking about the moment where confidence gets tested, egos get bruised, and deals either come together… or quietly fall apart: the tour. What looks like "just walking a space" is actually a high-stakes performance. You're reading body language, translating side comments, managing expectations, and trying not to visibly panic — all while pretending this was the pl...

This week on Brick & Brand, we're diving into the one truth that survives every trend, every cycle, and even dry January: food still runs the show. As New Year's resolutions kick in and restaurants feel the post-holiday slowdown, it sparks a bigger conversation: why food and beverage isn't just another tenant category — it's the foundation of places people actually want to be. From daily habits an...