Brewing Talks

In this episode of  Brewing Talks , we dive into the dynamic world of digital content with Saugata Bagchi , Global Head – Digital Content, Martech at Tata Communications . From the evolution of content strategies to the impact of emerging technologies, Saugata shares insights on how brands can stay ahead in a fast-changing digital landscape. Tune in for expert perspectives on the future...

In this thought-provoking episode of Brewing Talks , host Madhulika sits down with C Lekha , an Independent Corporate Communication Consultant, to explore the evolving dynamics between artificial intelligence and human intelligence . As AI-driven tools reshape industries, the conversation delves into: The impact of AI on corporate communication and content creation Can AI truly replace human intui...

This week Brewing Talks with Madhulika is joined by Ashish Jha, a seasoned media professional, about advertising and marketing trends in the automotive industry.  They examine the evolution of these trends over the years, especially with the rise of electric vehicles. The discussion spans the impact of historical automotive advertising, the emotional connection between consumers and car brand...

In this episode of Brewing Talks , we explore the dynamic landscape of digital advertising with John Horn, CEO of Stub Group. Learn how businesses can make the most of their ad budgets, understand the impact of digital strategies on consumers, and gain practical insights for marketers. We also discuss the future of SEO and its crucial role in shaping online visibility. Join us for an engaging conv...

In this power-packed episode of Brewing Talks , Abhishek Shetty, Head of Brand Marketing at Swiggy Instamart, spills the secrets behind mastering quick commerce marketing in one of India’s fastest-growing sectors.  Tune in as he shares insights on staying agile in the ultra-competitive delivery space, crafting bold campaigns that capture attention, and building brand loyalty in a world...

In this insightful episode, we dive into the evolving world of agency culture with Akhilesh Ramachandran, Executive VP at FCB India. Akhilesh shares his rich experience in leading one of the most respected creative agencies, offering a fresh perspective on how the advertising industry is adapting to changing dynamics in creativity, technology, and talent management. Discover how FCB India fosters...

In this inspiring episode of Brewing Talks , we explore the art of discovering and defining your brand's purpose with Preeti Vyas, Chairwoman & Chief Creative Officer of Vyas Giannetti Creative. Dive into her journey of building iconic brands, fostering creativity, and driving impactful narratives. Learn how purpose-driven branding creates lasting connections and builds trust. Whether you're a...

In this episode of *Brewing Talks*, we sit down with Mallika Bhagat, Senior Features Editor at Times Now, to explore the ever-evolving travel industry. From the rise of eco-tourism to the influence of technology on travel trends, Mallika shares valuable insights and predictions. Whether you're a travel enthusiast or part of the industry, this conversation offers a fresh perspective on the future o...

In this insightful episode, we dive deep into measuring ROI in marketing with Vikram Berry, Area Director of Marketing & Communications, South Asia, at Radisson Hotel Group. Discover the strategies, tools, and metrics that make campaigns impactful, learn how to align marketing goals with business outcomes, and explore key steps to quantifying success in today’s competitive landscape. Whether y...

With the festive season approaching, Season II of Brewing Talks opens with a burst of crackers, discussing how brands can stay relevant during the festive period.  Host Madhulika Joshii Paalod is joined by Hitesh Rajwani, Co-Founder and CEO of Social Samosa, as they discuss some of the most memorable ad campaigns during Diwali, reasons why certain campaigns fail during this period, and more. You c...

We’re back and ready to stir up your marketing insights with the launch of Season 2 of Brewing Talks! Hosted by Madhulika, this season promises even more engaging discussions, expert insights, and actionable strategies that will elevate your marketing game. Join us as we connect with industry leaders and explore the latest trends and innovations shaping the business landscape. Each episode is desi...

Online shopping has taken a new shape during and post-Pandemic. Consumers are now online- be it for consuming content or for shopping for their desired product or service. All this is seeing a major upswing and e-commerce is the way ahead for brands.   Listen to Madhulika interacting with Nitin Chopra, Industry Head for e-commerce & retail Facebook India and know all about the growth of e...

Learnings make a marketer perfect! So here's presenting 'Confessions of a marketer' on Brewing Shots. Host Madhulika shares her mistakes, rather learnings that have evolved her as a marketer. Listen to it to know more. You can follow us and leave us feedback on Facebook , Instagram , and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media . If you...

Kid's community forms a huge part of every content marketer's agenda. Creating content for kids has undergone several changes, building it up with the changing time. In a very interesting conversation with Preeti Vyas, President & CEO of Amar Chitra Katha Private Limited, this episode of Brewing Talks highlights the new trends for kids centric marketing, how Amar Chitra Katha, a 54-year old st...

This episode of Brewing Shots highlights the importance of gearing up for the coming period and how marketers need to prepare for the remaining 2021 and the coming year with a strong action plan based on key learnings from the pandemic. Time to get back to our old normal! You can follow us and leave us feedback on Facebook , Instagram , and Twitter @eplogmedia, For advertising/partnerships send yo...

Personal branding was never so important as much as it is today. With a very interesting conversation with Vaishali Wagle, this episode of Brewing Talks brings out the key aspects of personal branding. Find out how to create your personal brand, find out how personal branding is no longer confined to celebrities. A must-listen episode! You can follow us and leave us feedback on Facebook , Instagra...

We celebrate 25 episodes of this wonderful creative conversation around marketing, brands, media and businesses. This 25th episode of the Brewing Talks show is a special Q & A session with some avid listeners of the show.  You can follow us and leave us feedback on Facebook , Instagram , and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.m...

Has the concept of creativity changed post-Covid? What reality check did agencies go through during this phase? What is the storytelling approach used by brands to approach the evolving mindset of customers? How can agencies stay relevant? Listen to some creative insights by Sambit Mohanty, Creative Head South McCann World group where Madhulika brews up an interesting chat on creativity during Cov...

The world is consuming content, shopping, sharing on mobile. It is important to know why and how mobile-first strategy is working for brands and for consumers too! Listen to this episode where Madhulika converses with Moneka Khurana, Country Head MMA on the future of mobile marketing, new trends and best practices.  You can follow us and leave us feedback on Facebook , Instagram , and Twitter...

Smelling the freshness of a new book while flipping pages- has this act now migrated to swiping pages on e-book? And does this change the way the content is being written today? How are content writers shaping their content for different mediums? Listen to Manjiri Prabhu, Author, Festival Curator and Director and Short Filmmaker in today's episode where she shares insights on what it takes to be a...

From the very successful show Brewing Talks, we now present to you Brewing Shots- a capsule series with some insights on case studies and learnings. In today's Brewing Shots, Madhulika shares some key insights for MSMEs on the occasion of the recently celebrated MSME Day.   A Small Note: The last year or more has been a tough one for all of us. And the second wave of COVID-19 has been much wo...

With the growth of digital media, we have seen an upsurge in influencer marketing. With the new ASCI guidelines, what will influencer-generated content look like? How are brands responding to this change? What does it take to follow one's passion and convert it into a profession- and what this means to an influencer producing content of his/her interest. In a very interesting conversation with Kam...

Every marketer revisited their marketing strategy during the Covid-19 period. We have heard about the different campaigns launched during the pandemic. This episode of Brewing Talks let us hear about the impact Akshaya Patra Foundation, World's largest midday meal school program had on Covid-relief initiatives. The Chief Marketing Officer for Akshaya Patra Foundation Sundeep Talwar also shares his...

This episode featuring Theron Carmine de Sousa (TC) revolves around the theme of 'design thinking. Organisations are slowly waking up to understand the relevance of design thinking and the positive impact it can have on brands, products, businesses or society at large. Listen to this episode where Madhulika brews up an interesting conversation with TC to bring out interesting facts and insights on...

2020 and now 2021 has taught many lessons to the brand. The way things changed so drastically made marketers realise where they were going right or wrong. And it called for some shift in thinking and planning. Who else can give a perspective to this than the guest of this episode - Priyanka Nair, Principal Correspondent, Economic Times- Brand Equity. Listen to this very interesting episode - Brand...