Breaktime Off the Shelf

Grab your coffee and tune in to the newest episode of Off the Shelf! Josh Williams, the Director of Brand Experience at The J.M. Smucker Co. joins Breaktime's Josh Ginsberg to talk about reinventing some of America’s most iconic brands. Josh W. shares why shopper marketing is the best training ground for brand leaders, how getting uncomfortable fuels his best work, and the century-old poem tha...

Ashley Keller has spent decades in the CPG industry, and she's got the stories to prove it, from truck broker to shopper marketing to helping launch an entirely new standalone brand. She sits down with Josh and Brad to get candid about chasing big opportunities, bouncing back from setbacks, and finding joy in the chaos. Equal parts career wisdom and real talk, this episode is one you won't...

In this episode of Off the Shelf, Rich Hill of Unilever joins the crew to unpack how culture, creativity, and curiosity drive modern commerce. From activating massive moments like the World Cup and March Madness to experimenting with AI and building brands with real human stories, this conversation goes way beyond the shelf. It’s a fun, honest look at how relevance is built when people come first....

Fresh off CES 2026, Breaktime’s Josh Ginsberg and Brad Godwin hit record to unpack what actually matters from the biggest tech show on the planet. From AI becoming the new baseline to robots, wearables, and screenless tech reshaping how consumers live and shop, they break down the signals brands can’t ignore. The conversation zeroes in on utility, trust, and why “AI-powered” alone isn’t enough any...

Join the Off the Shelf team for an insightful conversation with Jenny Echeverri, who leads Omni-Channel Strategy for the Walmart team at Reckitt. In this first episode, we explore the dynamic evolution of commerce, the growing complexity of conversational commerce, and what’s needed to win in AI-driven channels as we head into 2026. Want to follow Jenny's sourdough journey? Check out Crust &am...