Elizabeth McCravy

Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

Business EN ↓ 334 episodes

Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business. I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website t...

Author

Elizabeth McCravy

Category

Business

Podcast website

elizabethmccravy.com

Latest episode

Apr 14, 2026

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Episodes

311: YouTube Vs. Podcasting: Should You Start a Youtube Channel or Podcast? 6 Myths Debunked (with Receipts!) 24.06.2025

If you’ve ever wondered whether you should start a YouTube channel or launch a podcast, this episode is for you. As someone who’s hosted over 300 podcast episodes and has experience on YouTube, I’m here to give you an honest, data-backed breakdown of both platforms. In this episode, I’m busting six of the most common myths you’ve probably heard and sharing what’s actually true in 2025. We’ll talk...

310: Creating Impactful Video Content in 2025: Tips From a Professional Videographer with Kate Tran 17.06.2025

Today, I’m introducing you to Kate Tran — my neighbor and a videographer I’ve personally worked with. If you’ve taken any of my courses, you’ve already seen Kate’s incredible work. She’s the owner of a Nashville-based video production company, and has worked with major brands like CMA, Like to Know It, Tractor Supply, Make-A-Wish, and many more. But what really shines through in this episode is he...

309: Behind the Scenes: Building My Most Ultra-Niche Showit Templates Yet (While Also Growing Baby #3) 10.06.2025

It’s launch week — and not only am I 36 weeks pregnant, but I’m also thrilled to introduce TWO brand new Showit website templates designed specifically for the birth and postpartum world. In this episode, I’m sharing a full behind-the-scenes look at why I created these hyper-niche templates, who they’re for, and how they can help birth workers elevate their online presence with ease (and great SEO...

308: Pregnancy, Projects & Podcasting: Life Update After a 3-Month Break (+ Giving Your Brain Space to Slow Down & Have a Quiet Quarter) 03.06.2025

After three months away, I'm back behind the mic! This episode kicks off a mini-season of new content before I head into maternity leave. In this chitchat-style catch-up, I’m sharing a behind-the-scenes look at why I took my longest break ever from the podcast after six years of consistent episodes—and what God taught me through it. I dive into how stepping back from content creation impacted...

307: A Candid Conversation About Making a Shift to The Breakthrough Brand Podcast (+ a REAL Look at How I Make Big Business Decisions & a Q&A) 25.02.2025

Big changes are coming to the Breakthrough Brand Podcast! In this episode, I’m sharing a personal and business update that’s been months in the making—I’m shifting the podcast to a seasonal format and taking a three-month break from releasing new episodes. But don’t worry, this isn’t a goodbye! To be clear, I’ll still be actively working in my business and the podcast itself is NOT ending. I’ll be...

306: Taking a Family Gap Year As An Entrepreneur: Homeschooling, Traveling Abroad, and Ditching Instagram (While Growing Your Business) with Emily Conley 18.02.2025

Today, I’m chatting with Emily Conley, an incredible copywriter, business owner, and world traveler who’s been balancing work, family, and homeschooling—all while exploring different countries. If you’ve ever wondered, is it possible to run a business without social media?, Could I travel full-time with my family?, or How does homeschooling actually work on the go?—this episode is for you! Emily s...

305: How We Handle Health Insurance as a Self-Employed Family (Talking Healthcare, Finances, and more!) 11.02.2025

If you’ve ever wondered how to navigate health insurance as a self-employed family, this episode is for you! With two kids (and another on the way!) and no employer-sponsored coverage, we’ve found an alternative that works for us—Christian Healthcare Ministries (CHM). In this episode, we’re breaking down exactly how it works, what we pay, and the pros and cons of opting out of traditional health i...

304: How to Navigate Becoming a Mom When You Already Have a Business You Love 04.02.2025

Motherhood and business—can we really do both without losing our minds? If you’re an entrepreneur who’s expecting or navigating new motherhood, this episode is for you. I’m sharing everything I wish I had known before having my first baby while running a business. From planning maternity leave (hint: you’ll probably need more time than you think) to learning how to delegate and let go of perfectio...

303: The Surprising Secret to Avoid Burnout & Grow Your Business: How You Can Prioritize Your Health in Life’s Busiest Seasons with Shaela Daugherty 28.01.2025

In today’s episode, we’re talking about prioritizing health and wellness as busy women who are juggling businesses, chasing kids, managing marriages, maintaining friendships, and nurturing faith. With so much on our plates, our health often takes a backseat. Our guest today is Shaela Daugherty, host of the Simple Fitness Habits podcast. She’s a certified personal trainer and nutrition coach who be...

302: The Ultimate Guide to Starting a Podcast (8 Things You MUST Do!) 21.01.2025

If you’ve ever thought about starting a podcast—or you already have one and want to take it to the next level—this episode is for you! After hitting 300 episodes, I’m pulling back the curtain and sharing exactly what I’d do if I were launching a brand-new podcast in 2025 and beyond.  Spoiler: the podcasting landscape has changed A LOT since I started in 2019, and there are some big shifts you need...

301: 3 Tiny Website Adjustments to Maximize SEO and User Trust in 2025 14.01.2025

It’s the start of a new year, which means it’s time to give your website a little love. In this quick and tactical episode, I’m sharing three super simple updates you can make to your site that’ll keep it fresh and professional – and here’s the best part: they all take less than five minutes! Seriously, you could knock these out during your coffee break.  We’ll talk about why these small changes m...

300: Baby #3 Is Coming! (How We Found Out, Close Age Gaps, and Preparing for Life as a Family of Five) 07.01.2025

As the title says, WE’RE HAVING ANOTHER BABY! It’s our third! 🎉 I couldn’t be more thrilled to share this incredible news with you all in the 300th episode of the Breakthrough Brand Podcast! This announcement feels extra special as it marks such a significant milestone for both my personal life and podcast journey. I recorded this at 14 weeks of pregnancy, and I can’t wait for you to hear all abo...

299: Hosting a Team Vision Meeting: Why This Practice is Not Just for Big Businesses (+ How to Do It!) 31.12.2024

Have you ever thought about hosting a team vision meeting for your business? Whether you’re a solopreneur with a small group of contractors or running a remote team, trust me when I say that this concept could be a game-changer for your business. If the term “team vision meeting” sounds a little fancy or intimidating, don’t worry—it’s not. This episode breaks it all down step by step so you can pl...

298: Choosing a Business Word of the Year: A Simple Strategy to Improve Your Decision Making in 2025 17.12.2024

Have you ever considered choosing a word—or a few words—to guide your business goals for the year? Not just for your personal life, but for your business. If you’re craving clarity, focus, and a sense of purpose as you head into 2025, this episode is for you. Let me also just say this: I know that this idea might feel intimidating, especially if you take goal-setting seriously or worry about “gett...

297: Stay Organized, Keep it Simple, and Make It FUN — How to Plan for Christmas to Avoid the Overwhelm 10.12.2024

Today, we’re going to talk all about holiday organization—keeping your sanity, staying organized, making the holidays fun, enjoyable, and filled with good memories. Basically, how you can plan for this Christmas season and avoid overwhelm. I’m sharing a few of my favorite tips when it comes to staying organized with things like gift-giving, parties, hosting, and all the different things that happe...

296: 7 Christmas Tradition Ideas for the Whole Family (+ How to Bring Jesus into Your Home for the Holiday Advent Season) 03.12.2024

Welcome to this year’s Christmas episode! This isn’t a business-related podcast today—it’s a fun, friend-to-friend chat with plenty of practical ideas to help you enjoy the Christmas holiday season. We’re talking about Christmas tradition ideas, both with and without kids, and specifically ways to bring God more into the season.  I’ve got seven tradition ideas to share, and I’ll talk about each on...

295: Daily Routines & Habits That Help Me Manage My Business Well as a Busy Mom 26.11.2024

This week’s episode is all about the routines and habits that help me manage my business while keeping up with life as a busy mom of two little ones. If you’ve ever felt like there’s not enough time in the day to get it all done, you’re not alone. Trust me, I’ve been there—and I’ve had to figure out how to make my limited work hours as productive as possible. In this episode, I’m pulling back the...

294: How to Choose the Best Showit Template for Your Business (WITH EASE) 19.11.2024

Are you feeling overwhelmed trying to choose the perfect website template? Maybe it’s your first, maybe it’s your twentieth. You love certain elements in one template and different features in another, and you’re finding it impossible to choose the best Showit template for your business. Is this you? You’ve spent hours flipping between browser tabs, analyzing every page of every template, and aski...

293: 3 Things to Do Before You Buy a Showit Website Template 12.11.2024

In this episode, I’m sharing three things you need to do BEFORE you buy a Showit website template—perfect if you're just starting out or if you're considering a rebrand. As a website designer who’s worked with countless clients and sold thousands of templates, I know how exciting (and sometimes overwhelming!) the process can be. My goal today is to give you a few key pieces of advice tha...

292: Running Your Business During the Early Days of Motherhood (How to Maximize Your Nap-Time Work) with Rebecca Schor 05.11.2024

Today, I brought on Rebecca Schor from Mama in Biz, and we're talking about some of the shifts and changes that come when becoming a mom who already has a business and is trying to fit motherhood and business together. If you're a first time mom, expecting mom, or a mom to just one little who's trying to figure out how to make business work with your new role as a mom, then this epi...

291: Do This ONE THING To Your Website to Increase Bookings, Revenue, and Email Sign Ups (Takes 30 Minutes or Less) 29.10.2024

In this quick episode, I’m sharing one super simple thing you can do on your website this week that’ll help increase bookings, sales, email sign-ups—basically all the good stuff. And here’s the best part: it’ll only take you about 30 minutes (if that!). Seriously, it sounds too good to be true, but this is one tip that works like magic, and I barely ever hear anyone talking about it. One of the bi...

290: 7 Expert Strategies for Record-Breaking Black Friday Sales (Lessons from 6 Years of Promotions) 22.10.2024

It’s nearing Black Friday time and whether you’re planning on doing a sale for YOUR business, or are planning to just simply promote other people’s products as an affiliate this year, this episode is for YOU. I've been doing Black Friday promotions since 2019 (since right after I launched my template shop!).  Even though my sales have evolved over the years, it's always been a big week i...

289: 3 Things I Wish I Knew Before I Hit Record On My First Podcast Episode 15.10.2024

Are you dreaming of launching your own podcast but feel overwhelmed by where to start? Or maybe you’ve already taken the plunge but want to make sure you’re doing things right from the get-go? In this episode, I’m sharing my top three tips for new podcasters before they hit record on their very first episode (but if you’ve already done that, don’t worry, these tips are still very relevant for you!...

288: Do You Really Need BDOW!? How Smart Website Pop-Ups Can Change the Way You Grow Your Email List with Davey Jones 08.10.2024

In this episode, I’m chatting with Davey Jones, co-founder of Davey and Krista, Till Agency, and now the CEO behind BDOW!, a powerful form and popup tool formerly known as Sumo. You’ve likely heard that email marketing is profitable, but there’s always a lot of resistance around actually growing your email list. This conversation was not like that! In fact, Davey shares things like how you can opt...

287: 4 Pieces of Advice I’d Give the Stay at Home Mom Who Wants to Start a Part-Time Business 01.10.2024

Maybe you are a stay-at-home mom, and you want to start a business. Maybe it relates to the career you had prior to motherhood, or maybe it’s a completely new idea. Whatever it is, you want to create something new.  Maybe it’s to contribute financially to your family, maybe it’s because you want something that’s “just yours” and the adventure of business sounds fun/exciting to you, or maybe it’s f...

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