Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

It’s time for a bonus episode! This episode was inspired by something I’ve been doing in my own business this past week that WORKS. I’m showing you 5 ways to boost your email subscribers using the power of Search Engine Optimization. And, (the best part) you don’t have to write new blog posts or new email content to do it! Plus, this is work you can do from your sofa in your pajamas if you want! I...

On last week’s episode, we talked about copywriting for your sales pages. Today we are talking about the DESIGN! I believe the design and copy work together to sell your course, membership, or coaching program. You need both to be strategic in order to convert. And, really I believe you need a design that lets the copywriting do the talking.    I’m covering some common design mistakes I see on sal...

Today on the podcast, we are talking sales pages! Particularly sales page copywriting.  So often I see people create their course or membership site, and they are so excited and ready to sell it. But, then they have the big steps in the way — writing and designing their sales page. Unfortunately, it can be easy for people to just glaze over this step in the process. The course is awesome, so it’ll...

In this episode, we are answering the question, “Do I really need a website for my business?”. Short answer, YES! You might be thinking that a website is not that important for your type of business. Or maybe you know it can be beneficial but it isn’t at the top of your priority list. I get it. But I’m telling you, even if you are crushing sales or booking clients on other platforms like Etsy, Ins...

  Welcome to PART TWO of the “difficult client” conversation. Today I’m talking all about how to prevent difficult client situations from ever happening to begin with. Are you running into the same client problems on repeat? Maybe you’re wondering if there are warning signs you missed? Confused about what to put in your contract? Do you even have a contract? If you are looking for a great experien...

Today we are talking about a sensitive topic — difficult clients! What do you do when you’re dealing with a difficult client right now? Maybe they are angry? Maybe you are angry? And, you’re just defeated. If you’re struggling with the next steps and how to find a resolution, this episode is for you. I have been there, and in this episode, I’m going to teach you 10 specific (and practical) tips on...

On today’s episode, I have a very special guest, my sweet friend, Keleigh Lauermann! Keleigh is a creative gal from New Hampshire and is the owner of Anchor Design Co. She loves strategy about as much as I do, so we always have fun chatting business! Her business helps Mary Kay beauty consultants run sustainable, profitable businesses.    In this episode, Keleigh is teaching us all about how to ta...

Have you ever promoted companies as an affiliate? If so, chances are you’ve been in the position of wanting to send the link to someone, but obviously, you don’t remember the long link the company gave you. Right?   This short episode is going to teach you some tips to start sharing your affiliate links with more ease and strategy. Not sure what affiliate marketing is all about? We talk about that...

Thinking about hiring your first team member, but not sure where to start? Today’s episode is for YOU. I’m chatting with leadership and hiring coach, Kaylan Thompson about how to prepare for and make your first hire. We talk about fears around hiring, how to not micromanage your team, who to hire first in your business, great interview questions and so much more!    Episode Highlights: - What to d...

We are talking about naming your business! I’m walking you through specific mistakes to avoid when naming your business. Whether you have an established business name already or you’re a new business owner trying to figure out what to call yourself, this episode has something for you! If you already have your business name figured out, these same steps apply to naming your course, podcast, members...

You’re in for a treat with Callie Ammons on this episode! Callie is an enneagram life coach for women, podcaster, writer, and speaker. Callie uses the enneagram to help her clients understand their God-given gifts and step into the abundant life that was carved out for them. Callie loves Jesus and is seriously just a LIGHT to learn from. She is wise beyond her years and has so much to teach us in...

Tips, tricks, and strategies to create your most effective and strategic contact page ever.    Today we are talking specifically about the contact page on your website. If that sounds boring, hear me out that this *might* actually be one of the most important pages on your website. For service-based businesses, this page is what stands between someone learning about your services and starting the...

You may be reading that title and thinking “What the heck is Elizabeth talking about this week! Worst possible way?! What?!” Yep, you heard it right… say what you do in your business in the worst possible way.    I saw this in a private Facebook group I’m apart of months ago. It was supposed to just be a funny comment thread. But, as I read through the many comments I realized how valuable this ex...

An entire week on a calendar? Yep, you read that title right! I schedule out everything I’m doing in a week, both personal and business, on my calendar, hour by hour for every weekday. And, I’m going to teach you how to do it too.    This has been such a highly requested episode after the many times I’ve showed you guys my calendar on Instagram stories. And you’re like “What the heck is this magic...

I started 2019 with the goal to read the Bible all the way through in 1 year. Before this, I had read a lot of the Bible, but certainly not all of it, and definitely not many books in their entirety. I felt God calling me this goal when I set my 2019 goals, but I knew I didn’t want to approach it with stress and striving. I think it can, unfortunately, be easy for us to set well-meaning goals for...

Every year I like to go through the whole year month by month and look at what worked and what didn’t. I also spend some time reflecting on all that happened before I set goals for the new year. This time of reflection feels vital, both to celebrate wins well and also to solve problems and avoid mistakes in the future.    So, I’m taking some of my typical reflecting time and sharing it with you gu...

It’s certainly not a fun feeling to excitedly post some content on Instagram, and just hear crickets from your audience. If you’re asking “How can I get people to actually engage with me?!”, “How can I get them to comment, to write back to what I share?” then this episode is for YOU.    I’m sharing 5 simple ways to improve your engagement on Instagram and some of the mistakes you might be making t...

Today I have my dear friend Jena Viviano on the show to talk about our faith and our businesses.    We’re covering things like — How do we share our faith in our business? Should we at all? How do we truly invite God into our business as Christians?  We talk through 5 rhythms you can adopt to help you incorporate your faith and your work beautifully.    Jena is a Wall Streeter turned tech start-up...

Today you are in for a treat and so am I because these are some fun questions! I’ve collected questions that you guys sent in on Instagram, in emails, and some from an audience survey early this year. So, questions from everywhere! I’ve selected my favorite questions specific to starting a business. I have the question list and very few notes here, and I’m just gonna teach ya in mini-episode style...

Instagram Stories can be intimidating — especially when it’s new to you. You might be worried about what people are thinking and wondering if you’re doing it “right”. Showing up well on Instagram Stories is incredibly important in your business. In fact, 80% of all daily active Instagram users are watching Stories just as often as they’re checking their feed. This is a great opportunity to connect...

A couple of months ago I deleted 700+ people from my email list. Just straight up a bye, bye, bye. Not because I didn't like them or didn't want them to get my emails — not at all! I deleted them because they were "cold subscribers".  They weren't opening my emails or clicking on anything for months.    What kept me not deleting people for so long was the fact that I saw m...

My birthday is next week, and I’ll be turning 27. It’s my golden birthday actually. October 27th turning 27!  Birthdays always put me into a super reflective mood. I love to think about the future and reminisce on the past. In this episode, I’ll be sharing a journaling practice I’ve done my past 2 birthdays and will be doing again this year. It’s not super “birthday focused” or anything like that!...

In this episode, we are getting into some mindset MAGIC! We are talking all about launching and your mindset around the launch process. We are diving into my recent launch and some major takeaways I had that I think will help you in whatever it is you’re launching — whether it’s products, services, a new business, or anything! I’m recording this episode FRESH so all my big takeaways are still tota...

I just had a launch in my business! If you’re a frequent podcast listener and follower, then you know this. ;) It was a multiple five-figure launch with a five-figure day too. It was exciting, exhilarating and exhausting! This launch felt like a total win. But, I have a confession. The first time I launched a product, it was a total flop. I did a lot of things wrong, which led to me hardly selling...

Some of you may know that I have an Etsy shop. No, it’s not where I sell my website templates or anything related. It’s a totally separate thing from my business. It’s my side hustle! Today, I’m diving into 3 big lessons I’ve learned from running this Etsy shop. This is not an episode about running an Etsy shop business, it’s an episode about having a creative outlet in your life. I hope this epis...