Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

Welcome to a week behind the scenes episode of the Breakthrough Brand Podcast! This is a long one (wowee!), but it’s gonna be really fun and entertaining. Hopefully, this is a nice break from the super educational and “note-taking” time of content I typically am sharing. We all need something more chill every now and then, right? If you’re a tad nosy like me, then you’ll love hearing what my life...

This episode is a hodgepodge of so many topics with one of my favorite photographers, Vanessa Hicks! Her work is beautiful, and she’s someone I love following and learning from online. As the title suggests, we talk about a lot of things in this episode — it was hard for us to pick just ONE thing to focus on!   We talk first about her story starting her photography business, with no prior experien...

I’m really excited about this episode of various productivity hacks for you! As the title says, I’m all about working smarter, not harder. That doesn’t mean that intentional work isn’t important, but instead that we should make the absolute most of our time spent working. Interesting thing: I rarely work more than 40-45 hours in a week for my business, but have been able to build a multiple six-fi...

So you got a website template or maybe you’re thinking about getting a template, but you want things done ASAP. I’m talking about a 5 day set up then launched! It IS possible, and I’ve had many customers over the years get their sites done in a DAY and even more in a week or a few weeks. In today’s episode, I’m sharing tips for how to customize and launch your website template faster. Whether you...

Want to attract and book more ideal clients? Ready to have more leads turn into paying clients? These 5 secrets will teach you how. A little while ago, I hosted a live webinar with one of my favorite software companies, Dubsado, as part of their summer sale. It was really fun, I got to hang out live with tons of other designers and small business owners and teach some big strategies for marketing!...

I hate emailing. There I said it! The “inbox management hustle” is one of my least favorite business things, but creating SYSTEMS around emailing has certainly helped me enjoy it more. Emailing is such a vital part of running a business. It’s how we communicate with customers, potential customers, and so much more. But, spending ALL DAY in your inbox is not “vital” and is actually a total waste of...

If I told you right now “Hey, you should do a live on social media this week, show your face on stories, or make a video about your service!”, does that scare you? If you’re like most online entrepreneurs it does! Video can be intimidating, but it doesn’t have to be. Video is a key way to connect more with your audience and make a bigger impact in your business. It just takes some learning and pra...

The secret is finally OUT. I’m creating a program for designers on how to create and run a booked out design business. I’m SO excited to share this program with you! So, I was on a walk a few days ago thinking and brainstorming this course, and had the bright idea to take YOU ALL along for the journey with me. So throughout this process, I will do episodes updating you on where things are at. Ever...

It’s time we talk about our business finances! Today’s guest is Dondrea Owens! She is the owner of The Creative’s CFO. As a certified public accountant, she specializes in helping small business owners know their numbers, so that they can grow their profit, up-level their life, and keep more money while doing it.   This content is specialized to YOU. This isn’t some advice for restaurant business...

I’m answering your questions today, and we’re covering everything from budgeting in your business to online haters, exercising, indecision, and so much more. These are questions listeners sent in from a survey and on social media. You might even hear your name on here! ;)    Here’s a sampling of the questions you’ll hear me answer on this episode: - How do you budget best when your income is incon...

Today we’re talking about copywriting, but not just any ole copy — copy that is personality-packed, entertaining, and ultimately makes the sale. I’m chatting with my friend and copywriting expert, Brittany McBean about 8 specific tactics you can use to improve your copywriting. These tips apply to your whole website, your sales pages, and even your email marketing. You guys know I LOVE copywriting...

My goal for this episode is that it will inspire you to believe in yourself, see what’s possible for your business, and give you some practical tools to create the business of your dreams. We’re talking about visualization, mindset, goal setting, future self, and so much more!    What You’ll Learn in This Episode: - 3 reasons why visualization is key to creating your desired business  - 5 ways I u...

Do your potential clients know what life looks like AFTER they say yes to working with you? In your business, you might have a plan to combat buyer’s remorse or ensure a great client experience, but, are you doing anything to combat the reluctance someone might have to purchase? This episode was inspired by a conversation I had with my husband Adam that got my brain spinning with ways that you guy...

When someone fills out your contact form, you’re liking not the only person in your industry that they contacted. We often contact 5, 10, maybe even 15 people about the service needed. So, how do you stand out among the crowd once someone has said “I’m interested!” to you and a ton of other people?    I’m sharing ONE easy way to stay top of mind with a potential client in this episode. This easy t...

Today we’ve got a podcast about podcasting. How meta! Maybe you listen to this show, and sometimes think “Hey! I’d like to start a podcast too!”. Or, maybe you have your own podcast, YouTube channel, or another type of content yourself. If you’ve ever been curious about what it’s like behind the scenes of one of my episodes, then this episode is for you. I’m giving you an inside look into the reco...

Pinterest impressions and repins are great and all, but is it really worth the time and energy if no one is clicking over to your website and taking action? Today Vanessa Kynes is teaching us how to leverage our Pinterest traffic to actually get people to book our services or buy our products once they land on our website. And don’t worry, if getting Pinterest traffic to start with feels like a ch...

Your website’s navigation allows users to browse between pages on your website. But, what happens when your navigation is confusing or overwhelming? Uhhhh… people LEAVE and they don’t get to see your amazing offers.    I want you to have effective navigation on your website, and I’m teaching you how to in this episode. I’m sharing do’s and don’ts, best practices, and the psychology behind the user...

In this case study episode, I’m chatting with Kaylan Thompson. You’ve heard Kaylan in a past episode already (episode #51) where she teaches us how to hire your first team member. Now, she’s back and we’re talking about what it’s like to be an EM Shop customer! Kaylan uses the Nicole template from my shop for her gorgeous website. She’s had a lot of success in her business, and we’re talking here...

Want to create shareable content? Content that compels people to comment, save, and engage? What works on Instagram is forever changing! So, what’s working now in 2020? That’s what we’re discussing in today’s episode.    If we think back to the early days of Instagram, we were all sharing super filtered iPhone photos with no captions. (Hello Valencia filter!) Stories, IGTV, and advertisements were...

What if I told you that your thoughts and beliefs are actually what’s holding you back in many areas of your business? See, what you think determines how you feel and then how you show up in your business every day.    Today I’m chatting with Becky Hoschek. She’s a life coach for ambitious women doing all the things: marriage, motherhood, business and more. And, she’s helping us identify where our...

It’s launch recap time! I just had a launch in my business of 2 new website templates, and these were a completely NEW type of product for me. Which means, who knows how it’s going to go, right? Spoiler alert: It was my biggest launch yet in every way. And, it was extremely far-reaching. We sold templates to women in 9 different countries and in over half of the states in the U.S. Amazing! And yes...

Ready to boost your visibility online? Public Relations isn’t just for massive companies. It’s for small businesses like you and me, too. Today, Courtney Love Gavin is teaching us how to use PR to grow our visibility in as little as 10 minutes per day. These strategies are rock solid.    We also dive into things like pitching yourself for podcasts, SEO, press kits, website design, and so much more...

Ready to have a stellar way to welcome your audience to your mailing list? Your email welcome sequence is a couple of emails that come after someone signs up for something to get on your mailing list.    Instead of just giving them the freebie, and then waiting to email them again until you do your weekly or monthly (or however often) regular emails, I recommend sending them a couple of emails “on...

Today I’m playing you a clip from the Compelling Copy Blueprint Course, which comes with the new Sales Funnel Kit templates! You’ll learn a bit about the most important piece of your sales page — the “above the fold” area (which is what people see before they scroll). We’re talking images, headlines, and call to action buttons!    Shop the Sales Funnel Kits NOW at elizabethmccravy.com/funnel !  An...

My official 4 year business anniversary just passed. 4 YEARS — It feels both longer than that and shorter than that. When I realized this anniversary was coming up, I knew I wanted to record an episode reflecting on big things I’ve learned that YOU can learn from too. I’m just sharing 3 things, and I haven’t talked about any of them on this podcast before. (Yay for totally new content!) But seriou...