Breaking Even Better

Scarcity mindset doesn’t always look like panic. Sometimes it looks like over-discounting, hiring the wrong people, micromanaging instead of delegating, or putting off investments that would actually move the needle. In this episode, we’re calling it out. We’re breaking down how fear-based decisions sneak into your business - from your pricing and hiring to your marketing and time management - and...

What do Olympic medals and entrepreneurship have in common? Way more than you think. This week, we’re sitting down with Cierra Burdick, professional athlete and mindset powerhouse, to talk about the mental game behind success. From training for the WNBA to pushing through moments of failure, Cierra shares what it takes to show up when no one’s watching, stay grounded under pressure, and bounce bac...

We’re saying it out loud: MLMs are not the same thing as owning a business — and if you’ve ever been told otherwise, you deserve the full story. In this episode, we’re pulling back the curtain on multilevel marketing (a.k.a. network marketing). We’re not here to hate — we’re here to clarify the differences between being a business owner and being a sales rep for someone else’s company. You’ll hear...

Our favorite romance novel is the one where a business owner crafts SOPs that allow them to vacation in Europe all summer long stress-free. That could be your sexy story, IF you have clearly documented standard operating procedures - AKA SOPs. In this episode, we share how SOPs transformed our businesses, the exact things to include in your SOPs, and using them to make more revenue instead of coll...

Today we’re coming for that dusty stack of books on your nightstand, the well-intentioned Kindle downloads, and the Audible credits you forgot you had. Whether you’re a certified bookworm or haven’t cracked a spine since college, this episode is for you. We’re diving into the business books that have shaped how we lead, market, grow, and rest — and the ones we still come back to again and again. F...

Profit First has been revolutionizing the way business owners approach their finances for years. But maybe you’re like our girl Brenda: skeptical about the system and whether it actually works. In this episode, we’re breaking down how the Profit First system works, how it’s helped Carolina and Trish in their own businesses, and how it will help you pay yourself consistently. 📚 Download our FREE P...

We have all been in situations where something happened that we couldn’t control: a global pandemic, a huge client that peaced out, or a supply chain issue that threatened to take you down. In this episode, we share why it’s important to have resilience strategies in place for the factors you can’t control, times we’ve faced huge challenges and lived to tell the tale, and action steps you can take...

Grab a glass of your favorite beverage and get cozy, because this episode is a fun one! We are sharing all the crazy, maybe too unfiltered, and sometimes cringeworthy things we’ve said as entrepreneurs that would make an HR team sweat. While we may be “unhireable,” we do know what we’re talking about, and since we run our own companies, we can kind of say whatever the hell we want! 📚 Looking for...

Burnout is a feeling we as entrepreneurs know all too well. Feeling completely drained energetically and creatively, losing all motivation to push your business forward, and even having physical symptoms of anxiety are just a few signs that you’re approaching - or fully immersed in - burnout. That’s where our guest, Julie Bee, comes in. Julie is the author of Burned: How Business Owners Can Overco...

In April of this year, we hosted our very first live podcast recording, and after a few pivots, we ended up right where we were meant to be: speaking directly with female founders who are inspiring AF! In this episode, we had nine founders come up onstage with us to answer rapid fire questions about connection, leadership, making an impact, and what happens when women say “yes” to the right opport...

Working with your sweetie should be nothing but sweet, right? It might not always be a walk in the park, but it can be a really fun and exciting journey, too - as long as you have the right tools. In this episode, we each share how we’ve worked with our spouses (including the time Carolina fired her then-husband ☕️), our key lessons for entrepreneurial couples, and so much more. Our friend Nicole...

If you’re feeling lost in your business, or you feel your business is misaligned to the clients you want to work with, it might be time for a rebrand! In this episode, Nicole Milone is back on the mic with us to walk through the steps of rebranding her company after she unexpectedly inherited it from her late business partner. From hiring Trish’s marketing agency, GoBeyond SEO , to getting buy-in...

It’s exceedingly rare to work for someone who pours into you, aspires for you to carry on their vision, and who you genuinely love working for. For Nicole Milone, she had that dream mentorship with Debbie Peterson, the Founder of Money Counts, Inc. When she unexpectedly passed away in 2023, Nicole became CEO of the company overnight, and was forced to make huge leaps as a leader while mourning a m...

As business owners, public speaking comes with the territory. Whether we’re leading a presentation for a client or giving a speech at an event, we’re often required to show up and speak in front of groups of people. All that to say, we’ve got to get comfortable with speaking, even if it makes us nervous. That’s why we invited Colleen Odegaard to join us on the podcast. Colleen is an award-winning...

Look, we’re professional business women, but if you think we’d pass up the opportunity to cozy up in our own homes in sweatpants, you’re out of your mind. Turns out, a lot of employees feel the same way. But how do you still promote employee engagement, trust them to get their work done, and keep your clients’ - and your - data secure if they’re working from home? In this episode, we answer all th...

One of the greatest ways to say “thank you” for great service is leaving that business a 5-star review on Google or Yelp (or their podcast 😉). When you think about your own purchasing decisions, reading customer reviews or testimonials were probably a factor for you, right? So it’s safe to say your customers are looking at your reviews. In this episode, we share how to get your clients to actuall...

As business owners, we want to treat our clients exceptionally well, but the budget doesn’t always allow for luxury gifts. The good news is that clients care way less about expensive gifts than they do about excellent customer service. Your employees are in the same boat; there are way more impactful ways to lift them up without blowing the budget. In this episode, we talk about what actually goes...

Having awkward conversations comes with the territory of running a business, but because you’re the boss, you get to handle them like one. In this episode, we share what to do to feel ready to have these conversations when they arise, whether clients aren’t paying invoices on time, you need to give an employee feedback (or fire them altogether), or you’re in any sort of conflict with another human...

As business owners, we’ve gotten extremely comfortable with talking about numbers, from how much we’re making to how much is going out the door for expenses. In this episode, we’re bringing that money talk to you! We’re introducing you to our Breaking Even Better Analysis, our formula for calculating your sales. It can feel scary to look at your finances, but using this formula will help you make...

In this episode, we cover: What our businesses felt like before we got our operations in order Where to start if your business feels chaotic right now How your current operations are costing you money Our favorite tools from CRM systems to AI assistants How process documentation will seriously change your life Documenting in different ways for quick and easy reference For years, our group of busin...

No horror movie can hold a candle to the experiences we’ve had with some seriously bad hires. Some are in jail (or at least definitely on a watch list), some lacked the most basic professionalism, and others were genuinely great and talented people who just weren’t a good fit. In this episode, we are spilling the piping hot tea on our worst hires to date and what we learned from each experience. I...

If there’s one lesson we’ve all learned from the last five years, it’s this: uncertain times are inevitable. Rather than panic or throw in the towel, we can make smart financial decisions before sh*t hits the fan and strategic moves if we need to tighten our budgets. What we’re not gonna do is bury our heads in the sand and let economic uncertainty beat us down. This episode is all about standing...

While we intend for this podcast to be a resource for you to grow and thrive in your business, this episode is actually about knowing when to pause growth or even scale back. As go-getters, it’s easy and exciting for us to say “yes” to every opportunity… until we’re suddenly burnt out and behind on deadlines. If you’re in a season of rightsizing your business, this episode is for you! Resources me...

For years, our group of business besties have been meeting up for dinner and drinks to talk about the ins, outs, wins, and struggles of running a business. Now, we’d love for you to pull up a seat at the table and join us at Breaking Even Better, the podcast where we share the lessons we’ve learned (sometimes the hard way!) and how you can apply them to your own business.  Meet Your Co-Hosts: Caro...