Paul MacKenzie-Cummins

Breaking Brand: Reputation hits and misses Podcast

Business EN ↓ 8 episodes

Breaking Brand: Reputation hits and misses breakingbrand.substack.com

Author

Paul MacKenzie-Cummins

Episodes

Wireless Festival killed by kindness for Kanye 10.04.2026 5:00

The Wireless Festival has been cancelled over its controversial and arguably non-sensical and idiotic decision to book Kanye West as its headline act. It could have been adverted, but the organiser's plea to give a racist fuckwit who uses his mental health as justification for his actions a "second chance" may have just about killed the festival's reputation off forever. This is a public episode....

Starmer survives: How the Prime Minister escaped the chop and pressed reset on his reputation 13.02.2026 7:49

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit breakingbrand.substack.com

How Brooklyn Beckham avoided the Harryesque pity-party 'boo-hoo me' approach to PR to make Brand Beckham and Brooklyn Beckham stronger than ever 21.01.2026 7:32

Earlier this week, Brooklyn Beckham – eldest son of David and Victoria – issued a statement that sent the media and social media world into a spin. I’ve been interviewed by ITV and Reuters as well as international news outlets these past few days for my take on what this means for Brand Beckham and Brand Brooklyn, too. We’ll start by talking quickly about what was said and how it was said. We can...

Shein could shine after exemplary handling of PR crisis 04.11.2025 5:34

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit breakingbrand.substack.com

Prince Andrew suffers King's wrath and reputation annihilation 21.10.2025 3:39

TRANSCRIPT Prince Andrew has been stripped of his title the Duke of York. His name will seemingly forever be tarnished by his links to Jeffrey Epstein and the damning revelations in Virginia Giuffre’s book that have come to light these past few days have served as a self-inflicted pile-on that Andrew has experienced over the last six years. I make no apologies for my lack of neutrality. The King h...

Overrated: Why Tylenol vs. Trump is a flawed example of crisis comms 01.10.2025 2:43

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit breakingbrand.substack.com

No way back: Fergie's ferocious fall from grace seals reputation fate 23.09.2025 2:55

TRANSCRIPT The Duchess of York is facing a reputation crisis from hell. In the last 24 hours, multiple charities have severed links with her following revelations she continued to court the friendship of disgraced financier Jeffrey Epstein AFTER his convictions. The case points to the former Royal as lacking in moral and ethical judgement over the relationship between the Duchess of York and her “...

Sanex: Intentional or unintentional - the damage is done, forgiveness will not be forthcoming 21.08.2025 3:57

Sanex has joined the long list of major brands facing advertising bans for campaigns that are clearly insensitive and lack both cultural and emotional intelligence. Yet, it could all have been very easily avoided. The Advertising Standards Authority (ASA) has banned a Sanex shower gel TV advert for perpetuating offensive racial stereotypes. The ad depicted black women with visibly dry, cracked, an...