Break The Shelf

Welcome to Episode 13 of Break the Shelf – your front-row seat to the boldest product launches, retail tech innovations, and brand collaborations reshaping the FMCG landscape. This week is loaded with flavour, innovation, and a retail giant making waves: 🥔 Lay’s New Flavours – Lay’s is spicing up the snack aisle with three bold new limited-edition flavours , designed to tap into SA’s love for adv...

Welcome to Episode 12 of Break the Shelf – your front-row seat to the boldest product launches, retail tech innovations, and brand collaborations reshaping the FMCG landscape. This week is packed with nostalgic drops, creamy delights, and game-changing retail shifts: 🍫 Cadbury LunchBar Caramilk – South Africa’s iconic LunchBar turns 60 with a limited-edition Caramilk variant, layering its classic...

Welcome to Episode 11 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and insider retail strategies shaping the FMCG space. This week is packed with global drops, local moves, and future-shaping investments: 🍫 Oreo x Reese team up for a peanut butter-packed cookie mashup 🍩 Krispy Kreme x Harry Potter brings a magical donut collection to fans worldwi...

Welcome to Episode 10 of Break the Shelf - your insider pass to the boldest product launches, brand-building wins, and retail strategies that move the needle in the FMCG world. This week, I sit down with Aziz Davids, founder of Orbits Intergalactic Donuts, to unpack how he took his unique mini donut concept from a local hit to landing on the shelves of SPAR retailers in South Africa.🍩 The real st...

Welcome to Episode 9 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and insider retail strategies shaping the FMCG space. This week, we cover a mix of hot new South African product drops and major industry moves that matter if you're building a brand: 🍿 Diddle Daddle x Tennis Biscuits drops a coconut caramel popcorn collab 🌶️ Jumping Jack brings...

Welcome to Episode 8 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry. This week, we dive into three wild industry moves shaking up the global shelf:🍫 Ferrero is officially acquiring Kellogg’s iconic snack brands – including Pringles, Cheez-It, and Pop-Tarts – in a multi-billion-dollar deal th...

Welcome to Episode 7 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry. This week we deep-dive into some of South Africa's Dairy Suppliers! Uncover the manufacturers behind South Africa’s top private label dairy products at Woolworths, Checkers, and SPAR — including frozen yoghurt, ice cream...

Welcome to Episode 6 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry. The latest launches of the week: 🛒 Woolworths’ eco-friendly cleaning relaunch🥤 Steri Stumpie’s new Peachy Litchi twist🍫 Lindt ChocoFruit with Coconut This week, I unpack:🥖 Ouma Rusks’ bold new Hot Cross Buns flavour – wh...

Welcome to Episode 5 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry. In this episode, I try Selena Gomez's latest Horchata inspired chocolate and cinnamon collab with Oreo and unpack some of the strategy behind the latest collab trends! 💡 Whether you’re in FMCG, retail strategy, product...

Welcome to Episode 4 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry. In this episode, we unpack some of the hottest new product launches in South Africa , plus global innovation trends that local brands can learn from: 🇿🇦 Fresh FMCG launches in South Africa • 🖤 Ask Oreo by Mondelēz – gamifie...

Welcome to Episode 3 of Break the Shelf – your front-row seat to the boldest product launches, brand collabs, and marketing strategies in FMCG.In this episode, we unpack:🏆 South Africa’s 2025 Product of the Year Winners – From heritage brands to unexpected newcomers, we break down the country’s most innovative products as voted by thousands of local consumersIf you're in FMCG, marketing, or j...

Welcome to Episode 2 of Break the Shelf – your front-row seat to the boldest product launches, brand collabs, and marketing strategies in FMCG.In this episode, we unpack: 💄 Huda Beauty’s Buyback – Why she bought her company back from private equity, and what it signals for founder-led brands 🍫 Beacon Chocolate Up for Sale – South Africa’s most iconic chocolate brand could change hands – who’s bu...

Welcome to Episode 1 of Break the Shelf – your front-row seat to the boldest product launches, brand collabs, and marketing strategies in FMCG.In this episode, we break down:🍪 Selena Gomez x Oreo – A horchata-flavoured drop and what it tells us about celebrity-driven NPD🍫 Lindt’s “Dubai Style” Chocolate – Local luxury done right🛍️ Retailers Private Label Strategy – The Future of Shelf?📲 Influen...