Brave Talk Podcast

Today, TV isn't just competing with other broadcasters, it's competing with everything. In a world of fragmented attention, shifting viewing habits, and algorithm-driven feeds, the question isn't whether TV still works, but how it proves its value. In this episode of Brave Talk, our strategy director, Brenda Imeson sits down with Eve Wright, Head of Media Strategy at ITV, to unpack how ITV is evol...

In this episode of Brave Talk, our VP, Commerce Al Ward is joined by Craig McCalley (Pimberly) and Lance Owide (BigCommerce) to explore what digital commerce really looks like for builders' merchants today. Together they unpack the thinking behind Branch of the Future: a practical framework designed to help merchants modernise digital commerce without disrupting the operations that already work. F...

Today, creative is the biggest lever for performance. With rising CPMs, endless algorithm shifts, and audiences demanding relevance, the right creative can make or break your media strategy. In this Brave Talk episode, lead creative strategist at Brave Bison, Isabel Villadolid sits down with agency partner at Meta, Alix Sutherland and design lead at Brave Bison, Danielle Fine to chat why creative...

Mindsets matter more than metrics. In episode two of The Media Lift Effect , Eve Young returns with Gareth Harrison ( SocialChain ) and Mark Byrne (Brave Bison) to unpack how brands can apply the model across audience, creative, media, and measurement.   From auditing assets to making use of AI tools like AudienceGPT , this episode shows how to build strategy around real behaviour, not outdated pe...

Social ad spend is growing but over half of it still goes to waste. In this first episode of The Media Lift Effect , a special SocialMinds × Brave Talk collaboration, host Eve Young is joined by Gareth Harrison ( SocialChain ) and Mark Byrne (Brave Bison) to unpack why performance is falling short — and what needs to change.   They explore the new realities of rising CPMs, fractured attention, and...

Modern SEO isn't just about keywords—it's about connection. In episode two of Decoding Discovery, we unpack why enterprise brands struggle to unify their SEO efforts—and what it takes to build a search strategy that actually delivers. From silos to strategy, Brave Bison experts Geoff Griffiths, Harry Clarke and Ashleigh Noad reveal how to join the dots and turn organic into a true growth engine.

AI is changing the search game - but most brands don't know where to start. In episode one of Decoding Discovery, we dive into the real-world impact of AI on SEO, from shifting search behaviours to smarter, faster ops. Join Brave Bison experts, Geoff Griffiths, Harry Clarke and Ashleigh Noad as they break down what's changing, what's next, and how to get ahead - before your competitors do.

Welcome to our brand new podcast, Brave Talk. Hit follow to be the first to listen to Decoding Discovery - a two-part series diving into how AI and social are reshaping the way people search, discover, and decide. Coming soon.