Andy Carvell (Phiture)

Brave New Digital World

Business EN ↓ 14 episodes

Welcome to Brave New Digital World – the podcast where we explore the future of growth marketing, mobile, and AI with some of the brightest minds in the industry.

Author

Andy Carvell (Phiture)

Category

Business

Podcast website

phiture.com

Latest episode

Apr 22, 2026

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Episodes

The Art of Finding What Everyone Else Is Overlooking: Stas Rozenbaum on AI, Attribution, and Mobile Growth 22.04.2026

What if the biggest growth opportunities are the ones everyone else is ignoring? In this episode, Andy meets Stas Rozenbaum, a growth leader with a career spanning Ada Health, Zalando, Mika Health, and Ovum Care, currently working as a Country Marketing Lead at Amazon, to talk about how to find the gaps others miss, why marketing attribution was always a bit of an illusion, and what AI is really c...

AI, Brand Building, and the Future of Modern Marketing: Luke Costley-White, Founding Growth Sensei at DOJO AI 07.04.2026

What happens when the old growth playbook stops working? In this episode, Andy and Luke Costley-White, Founding Growth Sensei at DOJO AI , talk about the shifts redefining modern marketing, like rising ad costs, the return of brand, the limits of performance marketing, and why AI is already changing how teams operate. This episode is about expert-led influence, full-funnel thinking, outdated chann...

Rethinking Product, AI & Human Connection: Noam Auerbach, Associate Director at Leadtech Group 23.03.2026

In this episode, we're joined by Noam Auerbach, a product leader with a background in neuroscience and experience across SoundCloud, Yay, Tourlane, Enhanced CV, and Spark Networks, where he was VP of Product Management. Noam has spent his career at the intersection of human behavior, technology, and growth. His take is that product, growth, and marketing aren't separate disciplines; they&#...

Influencer Marketing, Measurement, and Modern Growth Complexity: Ekaterina Petrakova, Director of Market Expansion at YesStyle 09.03.2026

In this episode, our guest is Ekaterina Petrakova, Director of Market Expansion at YesStyle, to discuss what growth really looks like when the rules keep changing. From Rocket Internet’s high-speed startup machine to brand-led retail at Ace & Tate and Mr. Spex, Ekaterina has seen both sides of the equation: performance obsession and long-term brand building. Now leading expansion across EMEA a...

AI, Agents, and the Return of Marketing Fundamentals: Alex Beresford, Chief Growth Officer at TaxFix 23.02.2026

In this episode of Brave New Digital World , Andy Carvell sits down with Alexander Beresford, Chief Growth Officer at Taxfix, to talk about what happens when traditional marketing fundamentals collide with generative AI. Alex shares lessons learned moving from PayPal to early-stage startups, focusing on brand momentum, building infrastructure, and the shift from scale to zero-to-one. The discussio...

App Store Marketing & Distribution at Scale: Michael Grierson, Senior ASO Lead at Canva 12.11.2025

In this episode of Brave New Digital World , Andy Carvell sits down with Michael Grierson, Senior Global ASO Lead at Canva, to explore how app marketing is evolving from static store listings to dynamic, content-driven discovery. Michael shares lessons from his journey through Skyscanner and Canva — from embracing failure as a growth engine to scaling creative production through AI. The conversati...

AEO as a Distribution Channel for Apps: Ekaterina Gamsriegler, Head of Marketing at MyGroove 28.10.2025

In this mini episode, Andy sits down with Ekaterina Gamsriegler, the Head of Marketing and Growth at MyGroove, to discuss her journey from SEO to mobile app marketing. They explore the evolving challenges that growth and marketing teams face, particularly for apps in an increasingly crowded app market.

The Future of Performance Marketing for Apps: Hamza Alsamraee, Founder & CEO at NewForm 26.08.2025

What happens when you combine a Stanford math brain, TikTok addiction, and an obsession with creative performance? You get Hamza Alsamraee, CEO of Newform, and this week’s guest on Brave New Digital World. Hamza and Andy talk about: How he bootstrapped a paid social agency while still in college Why most AI-generated ads aren’t worth testing What “dropshipping for software” means (and why it’s ver...

Winning With a Data-Fluent Creative Team: Sharon Romang, VP of Creative at Front Row 28.07.2025

In this episode of Brave New Digital World, Sharon Romang — VP of Creative at Front Row and former Smartly.io lead — joins Andy Carvell to explore how today’s most effective marketers blend storytelling, performance, and tech. From building agency-owned tools to navigating AI rollouts (and Duolingo’s recent misstep), Sharon shares battle-tested insights on where creative work is headed — and why t...

UA-Driven Product Development, iOS Marketing, and More: Roi Nam, Founder & CEO at Airbridge 14.07.2025

In this episode of Brave New Digital World, Andy sits down with Roi Nam, CEO and founder of Airbridge and AB180, to unpack seismic shifts in mobile marketing, measurement, and AI-powered growth. Roi shares how leading teams are flipping the script — launching products after testing UA performance, scaling AI-generated creatives by the millions, and navigating the post-ATT iOS landscape with modele...

Rethinking Marketing Agencies, Loyalty & AI: Thierry Sequeira, Co-Founder & CEO at Massive Rocket 30.06.2025

In this episode of Brave New Digital World, Andy Carvell sits down with Thierry Sequeira, CEO of Massive Rocket, for a deep and honest conversation about the future of digital marketing. Thierry shares why the traditional agency model is outdated, how modern CRM goes far beyond email, and why brands need to focus on first-party data and marketing automation before chasing AI hype. Find Thierry and...

Brandformance, AI & the Future of Mobile Growth: Jeff Roberto, SVP Marketing at Splice 16.06.2025

In this lightning-round live episode recorded at MAU Vegas, Andy Carvell sits down with Jeff Roberto, SVP of Marketing at Splice, to explore the evolving intersection of AI, creativity, and growth marketing. With a career that spans Napster, Shazam, PicsArt, and now Splice, Jeff shares powerful insights on how teams can move faster, do more with less, and bridge the long-standing gap between brand...

Building Cash App's Growth Engine: Dyan Khor's Playbook for Mobile Marketing 30.05.2025

In this episode of Brave New Digital World, Andy Carvell sits down with Dyan Khor -- growth marketing leader, ex-Cash App, and advisor to scaling startups -- for a deep dive into modern growth strategy. Dyan shares how she built Cash App’s marketing engine from scratch, managed over $500M in ad spend, and why she believes proactive hiring beats traditional recruiting. The conversation spans the ev...

From Supply Chain to Customer Obsession at Amazon: Ekim Dinc, Head of Customer Engagement at Amazon 16.05.2025

In this premiere episode, Andy sits down with Ekim Dinc , Head of Customer Engagement at Amazon. With a background in logistics, Ekim shares how systems thinking shaped his unconventional path into marketing — and what it takes to drive engagement at Amazon scale. We explore how AI is transforming growth, the end of siloed teams, and why “human-induced latency” is the biggest blocker to innovation...

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